Social Media Questions
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Social Media Questions

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    Social Media Questions Social Media Questions Presentation Transcript

    • 10 SOCIAL MEDIA MARKETING QUESTIONS
    • A client said, I don't even have a website. How can I get into social media. DON'T I NEED A WEBSITE?
    • One of my prospect says his sales are going fantastic it is growing in spite of positive and negative comments on forums and blogs. The social network, blog and forums has not impacted sales. WHY SHOULD I VENTURE INTO SOCIAL MEDIA MARKETING?
    • A company I know has a strong community on facebook. The social media manager believes in deleting the negative comments and has engaged his friends to seed positive comments. The worst he sometimes block the person who publishes negative comments and he is proud of his social marketing achievements. WHY SHOULD I ACCEPT NEGATIVE COMMENTS?
    • A client has hired a group of young people to open profiles on social networking sites, user review sites, and forums, to post a positive response about the company. He says, these guys understand social networking and has more than 1000 fans on facebook and twitter. WHY SHALL I HIRE A SOCIAL MEDIA COMPANY WHEN I CAN GET MY JOB DONE BY FREELANCERS?
    • I had meeting with one of the government client, here I faced a unique question. They want to identify who is the process owner – marketing, public relations, corporate communication or human resource. WHO IS THE PROCESS OWNER?
    • One of the education organisations head asked me once, what are the best digital marketing activities that organisations are using globally? What will be the cost of doing it for us? One should be asking, WHAT ARE THE BEST SOCIAL MEDIA MARKETING TOOLS FOR MY VENTURE?
    • A friend of mine working in a MNC asked me once WHAT COMES FIRST IN SOCIAL MEDIA ENGAGEMENT – INVESTMENT OR EMPLOYEE INITIATIVE?
    • A social media enthusiast and friend asked me once CAN YOU CREATE A CHECKLIST THAT COMPANIES CAN USE TO BECOME MORE SOCIAL? I pondered for a week and replied list can be created but selection of the social media tool has to be unique for each client. You cant have one size fit all strategy.
    • HR professional at one of the leading strategy consulting who at present is working on framework, how social media can promote employee culture. She asked me a valid question WHO DRIVES THE SOCIAL CULTURE OF A COMPANY? Is it employees, management, or both.
    • Most of my client asked me you are a social media marketing professional. WHAT IS YOUR SOCIAL MEDIA MARKETING PRESENCE? A valid question.