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Social Media For University
 

Social Media For University

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    Social Media For University Social Media For University Presentation Transcript

    • SOCIAL MEDIA MARKETING IMPACT ON UNIVERSITY
    • Is word-of-mouth marketing a winner? 78 PERCENT OF CUSTOMERS TRUST PEER RECOMMENDATIONS
    • Is word-of-mouth marketing a winner? …..ONLY 14 PERCENT TRUST ADVERTISEMENT
    • Am I part of the opinion list? 34 PERCENT OF BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS
    • Do you understand my value? MOST TRUSTED SOURCE OF INFORMATION ABOUT A COMPANY IS STILL PEOPLE LIKE ME
    • Do you understand my value? I CREATE CONVERSATION ONLINE WITH A LIKE MINDED PEOPLE
    • Do Saas-Bahu serials get this kind of attention ? FACEBOOK USER SPENT AN AVERAGE OF 4 HOUR 39 MINUTES ON SOCIAL NETWORK IN JUNE 2009.
    • Is it as important as Google? YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE IN THE WORLD
    • Where is my video? TEN HOURS OF VIDEO IS UPLOADED ON YOU TUBE EVERY MINUTE IN JULY 2009.
    • Am I the topic of discussion? TWITTER IS THE LARGEST BAR IN THE WORLD WHERE PEOPLE CHAT OVER ALL KINDS OF TOPICS
    • Where is my brand on twitter? APPROXIMATELY 19 PERCENT OF ALL TWEETS MENTION AN ORGANISATION, BRAND, PRODUCT
    • Is it not my TG? 96 PERCENT OF GEN Y HAVE JOINED A SOCIAL
    • Are my fans blogging? *Consumer generated Content MORE THAN 25 PERCENT OF THE SEARCH RESULT ON GOOGLE ARE CGC*.
    • Where is my blog? TIME SPENT ON THE SOCIAL NETWORK ARE GROWING THREE TIMES FASTER THAN INTERNET.
    • My boss doesn’t see value in SMM
    • Search Photo Audio Video Social Slides Surveys & Bookmarks wiki’s Blogs Engines Sharing Sharing Sharing Networks Sharing Poles SOCIAL MEDIA APPLICATIONS
    • Support Your Goals Begin With Evaluate Your Listen to the Monitor a Few, with the Right Organizational Assets Conversation Research Many Platforms Goals FIRST STEP: CREATE YOUR SOCIAL MEDIA STRATEGY
    • result of prior Create Success Consider Key social media Metrics Platforms engagement SECOND STEP: RIGHT SOCIAL MEDIA CAMPAIGN
    • Incoming Engagement at Increased Engagement Conversation Comments on Increased traffic from social media Track backs attendance at Index tracking tools blog posts enrollment links groups events THIRD STEP: SOCIAL MEDIA MEASUREMENT IDEAS
    • THEY HAVE EMBRACED SOCIAL MEDIA
    • Duke University on YouTube
    • University of California on YouTube
    • Northwestern University Alumni
    • MIT Second Life Campus
    • Case Western University on second life
    • University of Chicago on Twitter
    • ICFAI on Orkut
    • Amity Business School on Facebook
    • ICFAI on Facebook
    • University of Chicago on Facebook
    • Stanford University on Facebook
    • University of Chicago Facebook
    • Where is your presence ?