Social Media For University

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  • 1. SOCIAL MEDIA MARKETING IMPACT ON UNIVERSITY
  • 2. Is word-of-mouth marketing a winner? 78 PERCENT OF CUSTOMERS TRUST PEER RECOMMENDATIONS
  • 3. Is word-of-mouth marketing a winner? …..ONLY 14 PERCENT TRUST ADVERTISEMENT
  • 4. Am I part of the opinion list? 34 PERCENT OF BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS
  • 5. Do you understand my value? MOST TRUSTED SOURCE OF INFORMATION ABOUT A COMPANY IS STILL PEOPLE LIKE ME
  • 6. Do you understand my value? I CREATE CONVERSATION ONLINE WITH A LIKE MINDED PEOPLE
  • 7. Do Saas-Bahu serials get this kind of attention ? FACEBOOK USER SPENT AN AVERAGE OF 4 HOUR 39 MINUTES ON SOCIAL NETWORK IN JUNE 2009.
  • 8. Is it as important as Google? YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE IN THE WORLD
  • 9. Where is my video? TEN HOURS OF VIDEO IS UPLOADED ON YOU TUBE EVERY MINUTE IN JULY 2009.
  • 10. Am I the topic of discussion? TWITTER IS THE LARGEST BAR IN THE WORLD WHERE PEOPLE CHAT OVER ALL KINDS OF TOPICS
  • 11. Where is my brand on twitter? APPROXIMATELY 19 PERCENT OF ALL TWEETS MENTION AN ORGANISATION, BRAND, PRODUCT
  • 12. Is it not my TG? 96 PERCENT OF GEN Y HAVE JOINED A SOCIAL
  • 13. Are my fans blogging? *Consumer generated Content MORE THAN 25 PERCENT OF THE SEARCH RESULT ON GOOGLE ARE CGC*.
  • 14. Where is my blog? TIME SPENT ON THE SOCIAL NETWORK ARE GROWING THREE TIMES FASTER THAN INTERNET.
  • 15. My boss doesn’t see value in SMM
  • 16. Search Photo Audio Video Social Slides Surveys & Bookmarks wiki’s Blogs Engines Sharing Sharing Sharing Networks Sharing Poles SOCIAL MEDIA APPLICATIONS
  • 17. Support Your Goals Begin With Evaluate Your Listen to the Monitor a Few, with the Right Organizational Assets Conversation Research Many Platforms Goals FIRST STEP: CREATE YOUR SOCIAL MEDIA STRATEGY
  • 18. result of prior Create Success Consider Key social media Metrics Platforms engagement SECOND STEP: RIGHT SOCIAL MEDIA CAMPAIGN
  • 19. Incoming Engagement at Increased Engagement Conversation Comments on Increased traffic from social media Track backs attendance at Index tracking tools blog posts enrollment links groups events THIRD STEP: SOCIAL MEDIA MEASUREMENT IDEAS
  • 20. THEY HAVE EMBRACED SOCIAL MEDIA
  • 21. Duke University on YouTube
  • 22. University of California on YouTube
  • 23. Northwestern University Alumni
  • 24. MIT Second Life Campus
  • 25. Case Western University on second life
  • 26. University of Chicago on Twitter
  • 27. ICFAI on Orkut
  • 28. Amity Business School on Facebook
  • 29. ICFAI on Facebook
  • 30. University of Chicago on Facebook
  • 31. Stanford University on Facebook
  • 32. University of Chicago Facebook
  • 33. Where is your presence ?