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SOCIAL MEDIA MARKETING
   IMPACT ON UNIVERSITY
Is word-of-mouth
   marketing a
     winner?




          78 PERCENT OF CUSTOMERS TRUST PEER
                           R...
Is word-of-mouth
   marketing a
     winner?




  …..ONLY 14 PERCENT TRUST ADVERTISEMENT
Am I part of the
    opinion list?




34 PERCENT OF BLOGGERS POST OPINIONS ABOUT
PRODUCTS AND BRANDS
Do you
   understand my
      value?




MOST TRUSTED SOURCE OF INFORMATION ABOUT
           A COMPANY IS STILL PEOPLE LIK...
Do you
understand my
   value?




 I CREATE CONVERSATION ONLINE WITH A LIKE
                          MINDED PEOPLE
Do Saas-Bahu
     serials get this
   kind of attention ?




FACEBOOK USER SPENT AN AVERAGE OF 4 HOUR 39
    MINUTES ON S...
Is it as important
       as Google?




YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE
                               IN THE...
Where is my
      video?




TEN HOURS OF VIDEO IS UPLOADED ON YOU TUBE
                  EVERY MINUTE IN JULY 2009.
Am I the topic of
   discussion?




  TWITTER IS THE LARGEST BAR IN THE WORLD
WHERE PEOPLE CHAT OVER ALL KINDS OF TOPICS
Where is my brand
   on twitter?




  APPROXIMATELY 19 PERCENT OF ALL TWEETS
MENTION AN ORGANISATION, BRAND, PRODUCT
Is it not my TG?




  96 PERCENT OF GEN Y HAVE JOINED A SOCIAL
Are my fans
                 blogging?




*Consumer generated Content
           MORE THAN 25 PERCENT OF THE SEARCH RESUL...
Where is my blog?




    TIME SPENT ON THE SOCIAL NETWORK ARE
GROWING THREE TIMES FASTER THAN INTERNET.
My boss doesn’t see value in SMM
Search                                  Photo     Audio     Video     Social     Slides   Surveys &
          Bookmarks   ...
Support Your Goals
 Begin With
                 Evaluate Your   Listen to the   Monitor a Few,     with the Right
Organiza...
result of prior
Create Success                     Consider Key
                  social media
   Metrics                 ...
Incoming                    Engagement at                                                  Increased
                Engag...
THEY HAVE EMBRACED SOCIAL MEDIA
Duke University on YouTube
University of California on YouTube
Northwestern University Alumni
MIT Second Life Campus
Case Western University on second life
University of Chicago on Twitter
ICFAI on Orkut
Amity Business School on Facebook
ICFAI on Facebook
University of Chicago on Facebook
Stanford University on Facebook
University of Chicago Facebook
Where is your presence ?
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Social Media For University

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Transcript of "Social Media For University"

  1. 1. SOCIAL MEDIA MARKETING IMPACT ON UNIVERSITY
  2. 2. Is word-of-mouth marketing a winner? 78 PERCENT OF CUSTOMERS TRUST PEER RECOMMENDATIONS
  3. 3. Is word-of-mouth marketing a winner? …..ONLY 14 PERCENT TRUST ADVERTISEMENT
  4. 4. Am I part of the opinion list? 34 PERCENT OF BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS
  5. 5. Do you understand my value? MOST TRUSTED SOURCE OF INFORMATION ABOUT A COMPANY IS STILL PEOPLE LIKE ME
  6. 6. Do you understand my value? I CREATE CONVERSATION ONLINE WITH A LIKE MINDED PEOPLE
  7. 7. Do Saas-Bahu serials get this kind of attention ? FACEBOOK USER SPENT AN AVERAGE OF 4 HOUR 39 MINUTES ON SOCIAL NETWORK IN JUNE 2009.
  8. 8. Is it as important as Google? YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE IN THE WORLD
  9. 9. Where is my video? TEN HOURS OF VIDEO IS UPLOADED ON YOU TUBE EVERY MINUTE IN JULY 2009.
  10. 10. Am I the topic of discussion? TWITTER IS THE LARGEST BAR IN THE WORLD WHERE PEOPLE CHAT OVER ALL KINDS OF TOPICS
  11. 11. Where is my brand on twitter? APPROXIMATELY 19 PERCENT OF ALL TWEETS MENTION AN ORGANISATION, BRAND, PRODUCT
  12. 12. Is it not my TG? 96 PERCENT OF GEN Y HAVE JOINED A SOCIAL
  13. 13. Are my fans blogging? *Consumer generated Content MORE THAN 25 PERCENT OF THE SEARCH RESULT ON GOOGLE ARE CGC*.
  14. 14. Where is my blog? TIME SPENT ON THE SOCIAL NETWORK ARE GROWING THREE TIMES FASTER THAN INTERNET.
  15. 15. My boss doesn’t see value in SMM
  16. 16. Search Photo Audio Video Social Slides Surveys & Bookmarks wiki’s Blogs Engines Sharing Sharing Sharing Networks Sharing Poles SOCIAL MEDIA APPLICATIONS
  17. 17. Support Your Goals Begin With Evaluate Your Listen to the Monitor a Few, with the Right Organizational Assets Conversation Research Many Platforms Goals FIRST STEP: CREATE YOUR SOCIAL MEDIA STRATEGY
  18. 18. result of prior Create Success Consider Key social media Metrics Platforms engagement SECOND STEP: RIGHT SOCIAL MEDIA CAMPAIGN
  19. 19. Incoming Engagement at Increased Engagement Conversation Comments on Increased traffic from social media Track backs attendance at Index tracking tools blog posts enrollment links groups events THIRD STEP: SOCIAL MEDIA MEASUREMENT IDEAS
  20. 20. THEY HAVE EMBRACED SOCIAL MEDIA
  21. 21. Duke University on YouTube
  22. 22. University of California on YouTube
  23. 23. Northwestern University Alumni
  24. 24. MIT Second Life Campus
  25. 25. Case Western University on second life
  26. 26. University of Chicago on Twitter
  27. 27. ICFAI on Orkut
  28. 28. Amity Business School on Facebook
  29. 29. ICFAI on Facebook
  30. 30. University of Chicago on Facebook
  31. 31. Stanford University on Facebook
  32. 32. University of Chicago Facebook
  33. 33. Where is your presence ?
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