Social media election 2014 india


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impact of social Media in 2014 Election - India

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Social media election 2014 india

  1. 1. Social Media Election 2014 India “During a political campaign everyone is concerned with what a candidate will do on this or that question if he is elected except the candidate; he's too busy wondering what he'll do if he isn't elected” - Everett Dirksen
  2. 2. Highlights of Indian General Election India election 2014 was the world's biggest exercise in electoral democracy. The election 2014 had 814 million eligible voters. In this election a total of 8,251 candidates stood for election. The process of voting lasted for five weeks and a total of 551 million votes were cast. The total voting percentage was 66.38% . It was the largest turnout of voters in the Indian Democracy. Nomination of Narendra Modi as Prime Ministerial Candidate Gujarat Chief Minister Narendra Modi was chosen to be the Prime Ministerial Candidate and He will lead the BJP’s campaign. Murli Manohar Joshi and Sushma Swaraj were part of team for the campaign. Rajnath Singh, Atal Bihari Vajpayee and Lal Krishna Advani were the mentors for the BJP's campaign. Modi Wave - "Aab ki baar, Modi sarkar“: India witnessed Modi Wave in support of the BJP campaign slogan that were premised on "Aab ki baar, Modi sarkar“. By the last day of campaigning on May 10, Narendra Modi would have undertaken the largest mass outreach in India's electoral history by travelling about 300,000 km for 437 public meetings in 25 states besides 1350 innovative 3D rallies. Manmohan Singh is not next prime ministerial candidate: Congress had announced, on the fourth anniversary of the second United Progressive Alliance government, that its campaign for the election would be led by Prime Minister Manmohan Singh, INC chairperson Sonia Gandhi and general secretary Rahul Gandhi. Rahul Gandhi announced that he was "ready to take charge Rahul Gandhi declares that he was "ready to take charge: Prime Minister Manmohan Singh has ruled himself out as a prime ministerial candidate and Rahul Gandhi announced that he was "ready to take charge" of any responsibility the party gave him. At the party meeting it was decided not to name a prime ministerial candidate amid fears it would turn the election into a presidential one. Emergence of Aam Aadmi Party: Following an electoral win from the 2013 Delhi election, the Aam Aadmi Part will be contesting from contested from 424 constituencies in India. Days after Kejriwal resigned as the Chief Minister of Delhi in mid-February, the AAP announced its first 20 candidates. It would also contest 350 of the 543 seats in the election. Kejriwal to compete against Modi from Varanasi: Party founder Kejriwal will compete against the BJP's prime ministerial candidate Modi from Varanasi. The AAP has also questioned the BJP campaign funding and alleged Modi had links with business tycoons who were sponsoring his campaign.
  3. 3. Political Scenario Before Election 2014 Bharatiya Janta Party After stunning defeats in 2004 and 2009 respectively Bharatiya Janta Party has evolved as a stronger and accomplished political party. The party has learnt the lesson of resilience the hard way and have incorporated social media as an essential component in their election campaign mix. Over the years, BJP has become one of the pioneers in tapping the new age media to the best of its potential. Right from having an interactive website, to a dedicated volunteers dashboard, mobile apps, Google Hangouts, Facebook Page, Twitter handle, Youtube Page, Whatsapp, integrated offline-online campaigns the party has been the Jack of all Trades in social media. Indian National Congress India's oldest party, the Indian National Congress was slow to start on social media. Even though it had members like Shashi Tharoor who were very popular on social media, it was far behind BJP & AAP in adopting the platforms of today. When Indian National Congress woke up, it was too late. Not to mention, the party has been facing a lot of flak for its policies and governing style for quite a while now. With a not-so-good presence on Social Media, Congress has been unable to create any buzz on social media.. In this report, we will analyze their social media presence with the help on an analytics tool, Konnect Social.
  4. 4. Social Media as Effective Political Communication Tool Politicians promote their controlled speech and present their point of view without being interrupted by journalists or by media format limitation. Social media has given privilege for politicians to post a presumptive political agenda. By means of social media, political parties or politicians can mobilize public and invites them to participate in discussion on some issues of public interest. By using the social media tools, politicians and political parties interacts apparently with more efficiently with their supporters, beyond institutional and bureaucratic rigors. Social media is playing a considerable new role in Indian democracy. Presently, political parties are increasingly embracing social media to encourage people. With the changing scenario of India Politics, political parties and politicians have found a new ways of reaching out to a younger and aspiration population. It is really a long leap from the times when politicians were relied mainly on posters, cardboard, cutouts, graffiti, banners and personal canvassing to win over voters. Among major political parties in India, BJP has the biggest charisma in social media. BJP started using the social media even before 2009 general election, which it lost. In 2014 election, several senior leaders like Sushma Swaraj, Rajnath Singh, Arun Jaitley, Narendra Modi and many are on social networking sites. Social media has also credited with helping the new Aam Aadmi Party and its candidate, Arvind Kejriwal, won a surprise victory in Delhi against major political parties
  5. 5. The Absolute Winner of Social Media for Politics in India Among major political parties in India, BJP has the biggest charisma in social media. They started using the social media even before 2009 general election, which they lost. Many senior BJP leaders like Sushma Swaraj, Rajnath Singh, Arun Jaitley, Narendra Modi and many are on social networking sites. Narendra Modi is one of the most famous politicians on social media. He joined Facebook and Twitter in 2009 and became the first politician to use Google Plus. Narendra Modi with approximately 1.3 million+ followers on Facebook page and 3.42 million+ followers on Twitter. He also has a YouTube channel which has reached the 15,000 mark of subscribers and has more than 1500 videos. Data: March 2014
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