Social Media As We Know It

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Social Media As We Know It

  1. 1. SOCIAL MEDIA AS WE KNOW IT
  2. 2. 1930 HOW TO WIN FRIENDS & INFLUENCE PEOPLE Make them Remember Be a good Think about Be genuine Smile feel Be sincere name listener their interest important Inspired: Dale Carnegie, 1936
  3. 3. 2010 HOW TO WIN FRIENDS & INFLUENCE PEOPLE ENGAGE APPROACHABLE CONNECT LISTEN ADD VALUE AUTHENTIC Social media world
  4. 4. The place where we make friends & The way we make friends & influence influence people HAS CHANGED… people HASN’T CHANGED…
  5. 5. WHAT ARE CONVERSATION DESIRED TRAIT ? 1 2 3 4 5 6 Honesty Openness Engaging Interesting Relevant Listening
  6. 6. YES . It is frictionless conversation in a Is social media conversations connected online environment happening online?
  7. 7. WHAT IS RIGHT SOCIAL MEDIA MARKETING STRATEGY?
  8. 8. UNDERSTANDING SOCIAL MEDIA MARKETING “You are there only “Generate awareness “Develop capability if they can find of your products or for people to you” services” contact you online Brand Sales, Visibility Engagement Awareness Promotion Leads “Provide information “Build Trust & to engage people Credibility with ongoingly” potential customer”
  9. 9. 1 Engaged Customer 1 Paid Ads at Content Sites, Portals, Forum etc. ORM 3 Personal Networks Banner Social Networking microsite Sites Ads 2 Engaged Prospect 2 Paid Ads at SNS SEO Application, Community
  10. 10. WHAT CAN YOU ACHIEVE FROM SMM? Ongoing Online Brand Lead ORM Sales engagement Presence Building Generation
  11. 11. HOW CAN YOU EXECUTE SMM? 1 2 3 4 5 Community Content Presence & Moderation & Viral Campaigns development for Proliferation participation at reputation for reach and brand promotion across the top forums, blogs management engagement and sales Internet
  12. 12. Madhumita Chaturvedi Braj Mohan Chaturvedi
  13. 13. THANKS

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