Mobile Marketing- SMS Marketing Advantages

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Compared to other forms of advertising, SMS marketing provides the lowest cost and highest return rate that is definitely a boon to today’s shrinking marketing budgets. This presentation details the advantages of SMS marketing.

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Mobile Marketing- SMS Marketing Advantages

  1. 1. Mobile Marketing SMS Marketing AdvantagesBraj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  2. 2. Mobile phone is personal device and customer always has their mobile1 phone with them. It offers marketer to reach customer 24*7.
  3. 3. The SMS campaign infrastructure is2 such that new campaigns messages can be set up in minutes.
  4. 4. The SMS campaign infrastructure offers opportunity to execute3 campaign from idea to delivery in minutes.
  5. 5. The average time for all mobile4 carriers and SMS services are less than 7 seconds from send to receive.
  6. 6. Response rates of the SMS campaigns are immediate because they are real-5 time and calls to action can be acted upon faster than traditional advertising.
  7. 7. SMS marketing platform is scalable in nature. The system scale-up or scale-6 down itself with the changing needs of business.
  8. 8. The SMS marketing offers advertisers7 full control over message designing, development and dissemination.
  9. 9. SMS opt-in and opt-out has only one step, and besides entering a mobile8 number, there is rarely any personal information required up front.
  10. 10. Mobile phone users represent all demographics which makes SMS9 marketing tool of limitless opportunities.
  11. 11. SMS is more of a direct connection to your customer base than any other10 marketing strategy, and there aren’t any barriers.
  12. 12. The 160-character length of SMS is a11 boon for advertisers as it forces them to be clear and concise.
  13. 13. SMS campaigns get to the point12 immediately without anything that is unnecessary.
  14. 14. Mobile marketing is more cost13 effective than traditional forms of advertising.
  15. 15. SMS marketing strategies are effortless to implement yet have a14 higher return on investment than other forms of marketing.
  16. 16. SMS marketing allows campaigns to15 be targeted to specific customers.
  17. 17. SMS has a staggeringly high open16 rate. Essentially, every SMS sent is opened and read.
  18. 18. Average SMS marketing redemption rates are higher than other marketing17 such as email, direct mail and newspaper
  19. 19. SMS marketing offers an incredibly18 high rate of subscriber action.
  20. 20. SMS campaigns offers brand a head19 start in winning the battle for the next generation of shoppers.
  21. 21. SMS marketing strategies are20 naturally green.
  22. 22. Thanks! Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919Disclaimer: The views represented in the presentation have nothing to do with the companies I havepersonal, professional, or academic interest. It is absolutely my view which is based on the years of experience in the

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