Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

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Mobile marketing in 2012 will mature and take the experience to the next stage of engagement. This year it will take the necessary jump to rule the communication space in near future. …

Mobile marketing in 2012 will mature and take the experience to the next stage of engagement. This year it will take the necessary jump to rule the communication space in near future.

Thr presentation discuss Mobile Marketing Trends in 2012. It details that India is getting ready for big leap

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  • 1. Mobile Marketing TrendsBraj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  • 2. Location Based Services:1 Location Based Services to gain importance and deliver contextual and location based marketing campaigns.
  • 3. Mobile Social Networking:2 Mobile Social Networking is the fastest-growing consumer connect platform.
  • 4. Mobile Search:3 Mobile Search allow users to take actions based on the search result, such as making call, placing an order, and so on.
  • 5. Mobile Commerce :4 Mobile Commerce is more of an extension of e-commerce with experience over mobile.
  • 6. Mobile Payment:5 Mobile Payment solution providers need to address ease-of-use, ease-of-implementation and mobile security.
  • 7. QR Codes:6 Quick Response Codes will be near ubiquitous both online and offline
  • 8. Object Recognition:7 High-end mobile devices to have sensors that will recognize users surroundings, interest, etc. and offer solutions based on it.
  • 9. Mobile Instant Messages:8 Smart phones attract consumers to communication provided such as Skype over mobile.
  • 10. Mobile E-mail:9 Smartphone offers mobile e-mail through a series of technology enhancements to existing e-mail service.
  • 11. Mobile Videos:10 Mobile devices with larger screens offer ideal platform for video consumption.
  • 12. Mobile Gaming:11 Casual mobile gaming will lead the mobile space with content innovation
  • 13. Mobile Services:12 Companies will invest in services with focus on customers acquisition, revenue generation, cost savings, and convenience.
  • 14. Thanks! Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional,or academic interest. It is absolutely my view which is based on the years of experience in the business.