Interactive marketing

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Interactive marketing

  1. 1. Interactive Marketing Proposal Consulting I Marketing I Management Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889
  2. 2. WEB PRESENCE BRAND IDENTITY, VISIBILITY, AWARENESS Work on plan Concept Identity creation Content Communication Execution ACTION ITEMS: WEB PRESENCE : LANDING PAGE I CONTENT
  3. 3. INTERACTIVE ROADMAP DIGITAL I BRANDING I LEADS
  4. 4. 2.0 ECOSYSTEM IMPLEMENTATION SCOPE SMM, SMO, UGC, Mobile SEO, SEM Microsite Blogging Vlog,Podcast Advergaming ORM Community Marketing
  5. 5. BLOG MARKETING VISIBILITY, AWARENESS, ENGAGEMENT ACTION ITEMS: BLOG MARKETING: BLOGGING I FORUM PARTICIPATION
  6. 6. SEO & SEM VISIBILITY, AWARENESS ACTION ITEMS: SEO: ON PAGE I OFF PAGE
  7. 7. SMM & SMO INTERACTIVITY, ENGAGEMENT BRAND PROMOTION ACTION ITEMS: SMM : SNS ENGAGEMENT
  8. 8. ORM INTERACTIVITYI ENGAGEMENTI I BRAND PROMOTION ACTION ITEMS: ORM : FORUM I SNS ENGAGEMENT
  9. 9. EMAIL MARKETING VISIBILITY, AWARENESS & LEAD GENERATION ACTION ITEMS: EMAIL MARKETING: DATABASE I EMAILS
  10. 10. PAY-PER-CLICK LEAD GENERATION ACTION ITEMS: PPC PLANNING I BUYING
  11. 11. MEASURE LEAD GENERATION + SALES+ BRAND PROMOTION + ENGAGEMENT + BRAND RECALL + INCREASED SALES Brand visibility index which is sum total of number of postings, Email content and number of blogs or design forums where Quality of landing page participation is done, Contact established Content and every month and engagement on various Response rate and form of content engagement Web PRESENCE SMM REPORTING SEO REPORTING EMAIL MARKETING PPC REPORTING Time and effort SEO implementation PPC implementation required to update the progress and organic progress web pages rankings on major search engines The conversion metrics Quality and quantity of analysis and report articles, blog Website traffic and Number of comments conversion report. and downloads on articles, blog Time spent on the website and visit frequency Accomplishments of the month, and next month plan and other specifics measurability parameters identified during measurability implementation
  12. 12. THANKS Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889

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