The employees from ICE industry are young and vibrant. They are primarily 18 – 35 years young. They
represent young India.
Don’t prefer reading newspaper or magazines.
Like it over the Internet!
Don’t really use landline phones. Most of them
have more than one mobile connection.
They watch Television on their terms. Prefer You
Tube over television.
They use Television for playing video games
They mostly prefer on demand content.
They believe that Internet is the new hangout
Facebook and Twitter are happening!
All kind of contents are going mobile. It offers
them more options to be heard and self
They believe Email is too personal and is
communication platform for the parents.
Behavior 2.0 lab
Behavior 2.0 lab discusses what are the critical behavior elements of the new age employee. It also
discusses the factors influencing employee engagement.
Employees are first contact point of the
Employees are co-shaping your reputation every
Employee knows exactly where conversations are
Employee knows who to influence, and why.
Employee is driving share of conversation
for your brand
It is important to know which types of social
media are preferred by your employees.
Identify issues before they become critical.
Remember social media is viral world.
Engage your employees with management.
Employees like talking.
Accept that new media is all about engagement.
Employee 2.0 lab
Employee 2.0 lab discusses what are the critical elements to promote employee engagement using
Idea Communities improve the next product or
service together. Idea community ask employees
for ideas; accelerate R&D decision-making
Crowdsourcing is the new success mantra. It is
wisdom of crowds for specific ideas.
Help peers solve problems - I had the same
problem, here is what I did
Community Forums are places where you share
what you know.
Ratings & Reviews improve the productivity of
the idea and operations within the company
Industry Communities are the places where you
can participate and engage with industry thought
Competitive Sites bring competitive knowledge
direct to your desktop.
Mobile Phone build new way to share news and
Monitoring Employee 2.0 lab
Employee 2.0 is difficult to manage. They are educated, informed, active, and most importantly
engaged. Monitoring employee 2.0 lab discusses what are the critical elements to monitor the
Who is driving the share of conversation for your
What are the top issues that matter to your
Where your employee lives online? What are
the engagement tools your employee is engaged
How you can add value to your employees and to
When you should engage the employee to the