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Email Trends – 2012and innovation over email marketing in India
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Email Trends – 2012 and innovation over email marketing in India

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The presentation talks about the Email Trends in India in 2012, It also discusses a few innovation over email marketing in India in 2012.

The presentation talks about the Email Trends in India in 2012, It also discusses a few innovation over email marketing in India in 2012.

Published in: Business, Technology

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  • 1. Email Trends – 2012 and innovation over email marketing in IndiaBraj Mohan Chaturvedichaturvedibraj@yahoo.com+91 9502421919
  • 2. Email communications about a brand or product will give betterresult than any other digital channels.
  • 3. Email marketers will be progressively focus on content of email andUI design.
  • 4. Email will become part of marketers toolset to increaseconversions and avoid messages being targeted to the junk mail
  • 5. Email marketing will be progressively used for building leads,generating sales, and relationship.
  • 6. Email marketing to target users more accurately by demographicand user preferences.
  • 7. Email marketing will see user behavior analytics, and progressiveemail personalization
  • 8. Marketers will realize the penalty of mailing to dormant and emailIDs and importance of affiliate email marketing
  • 9. Policies of email security and guidelines will become more strictand defined.
  • 10. Social media and email engagement will become more importantand relevant.
  • 11. Email marketing will emerge as the trusted direct marketingmedium and compliment social media and mobile marketing
  • 12. Email marketing will be designed to target social media users withexclusive content and ask them to share it
  • 13. The email marketing will see campaigns designed to connect emailto mobile and mobile to email
  • 14. The email marketing will see progressive connect of email overmobile
  • 15. Email on mobile will grow and will through open an new platformfor direct marketing
  • 16. The new portable inbox in smart phones, and notepads willthrough open new more personalized marketing opportunities.
  • 17. Email marketers will focus on grabbing the share of increasingmobile readership.
  • 18. The new marketing channels like mobile and social media willcontinue to challenge email marketing .
  • 19. Thanks! Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional,or academic interest. These are absolutely my views which is based on the years of experience in the business.