Email Marketing - Response Rate

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There are various model to measure email efficiency – content copy, creative are few of them but for the marketers email marketing efficiency runs on the response rate. …

There are various model to measure email efficiency – content copy, creative are few of them but for the marketers email marketing efficiency runs on the response rate.

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  • 1. Conversion Model for Email Response There are various model to measure email efficiency – content copy, creative are few of them but for the marketers email marketing efficiency runs on the response rate.Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  • 2. Conversion Model for Email Response- Number of Number of Number of Number of Number of Number of recipient email email completed required email sent who clicked delivered opened response response through Email sent
  • 3. Conversion Model for Email Response- Number of Number of Number of Number of Number of Number of recipient email email completed required email sent who clicked delivered opened response response through Email sent Delivery percentage
  • 4. Conversion Model for Email Response- Number of Number of Number of Number of Number of Number of recipient email email completed required email sent who clicked delivered opened response response through Email sent Delivery percentage Open percentage
  • 5. Conversion Model for Email Response- Number of Number of Number of Number of Number of Number of recipient email email completed required email sent who clicked delivered opened response response through Email sent Delivery percentage Open rate Click through rate
  • 6. Conversion Model for Email Response- Number of Number of Number of Number of Number of Number of recipient email email completed required email sent who clicked delivered opened response response through Email sent Delivery percentage Open rate Click through rate Form completion
  • 7. Conversion Model for Email Response- Number of Number of Number of Number of Number of Number of recipient email email completed required email sent who clicked delivered opened response response through Email sent Delivery percentage Open rate Click through rate Form completion Outcome conversation
  • 8. Thanks! Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9986680103Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional,or academic interest. It is absolutely my view which is based on the years of experience in the business.