Email marketing best practices


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Email marketing best practices

  1. 1. Email Marketing Best PracticesBraj Mohan Chaturvedi | | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  2. 2. Create a sense of urgency in the subjectline
  3. 3. Use spam free content for higher inboxdelivery
  4. 4. Use spam free content for higher inboxdelivery
  5. 5. The subject line and form address increasesthe response rate of campaign.
  6. 6. Subject line should be between 35 – 50characters
  7. 7. Personalization of content and subjectline increases the inbox delivery rate
  8. 8. limit images to 30% of template itincreases the email inbox delivery.
  9. 9. Use title text behind the images itincreases chance of click.
  10. 10. It is important to keep email width to600 Pixels.
  11. 11. It is more appropriate to use a single-column email template
  12. 12. Links and calls-to-action should be text-based.
  13. 13. It is advised to make unsubscribe ruleseasy-to-find
  14. 14. It is important to make all links look likelinks so that users recognize them.
  15. 15. It is important to include social sharing
  16. 16. It is advised to stick to light backgroundcolors and dark fonts.
  17. 17. Content of the email should be focused.It is important to keep call-to-action toonly one motivation
  18. 18. Content of email should not be crowded. Itis advised to keep copy to a minimum.
  19. 19. To increase effectiveness of the contentdont use too many navigational links
  20. 20. Be careful with spam words in the formaddress, subject line, and body of content
  21. 21. It is advised to include terms and conditionsand contact information in the email.
  22. 22. It is important to segment email list
  23. 23. It is important to test email addresses onregular basis to increase effectiveness.
  24. 24. IP address and domain reputationshould always be whitelisted.
  25. 25. It is important to keep positive healthof email list
  26. 26. Optimize use of text and image in thebody of the email.
  27. 27. Thanks! Braj Mohan Chaturvedi +91 9986680103Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional,or academic interest. It is absolutely my view which is based on the years of experience in the business.
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