Email marketing best practices
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Email marketing best practices

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Email marketing best practices Email marketing best practices Presentation Transcript

  • Email Marketing Best PracticesBraj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  • Create a sense of urgency in the subjectline
  • Use spam free content for higher inboxdelivery
  • Use spam free content for higher inboxdelivery
  • The subject line and form address increasesthe response rate of campaign.
  • Subject line should be between 35 – 50characters
  • Personalization of content and subjectline increases the inbox delivery rate
  • limit images to 30% of template itincreases the email inbox delivery.
  • Use title text behind the images itincreases chance of click.
  • It is important to keep email width to600 Pixels.
  • It is more appropriate to use a single-column email template
  • Links and calls-to-action should be text-based.
  • It is advised to make unsubscribe ruleseasy-to-find
  • It is important to make all links look likelinks so that users recognize them.
  • It is important to include social sharing
  • It is advised to stick to light backgroundcolors and dark fonts.
  • Content of the email should be focused.It is important to keep call-to-action toonly one motivation
  • Content of email should not be crowded. Itis advised to keep copy to a minimum.
  • To increase effectiveness of the contentdont use too many navigational links
  • Be careful with spam words in the formaddress, subject line, and body of content
  • It is advised to include terms and conditionsand contact information in the email.
  • It is important to segment email list
  • It is important to test email addresses onregular basis to increase effectiveness.
  • IP address and domain reputationshould always be whitelisted.
  • It is important to keep positive healthof email list
  • Optimize use of text and image in thebody of the email.
  • Thanks! Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9986680103Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional,or academic interest. It is absolutely my view which is based on the years of experience in the business.