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Email marketing best practices



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  • 1. Email Marketing Best PracticesBraj Mohan Chaturvedi | | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
  • 2. Create a sense of urgency in the subjectline
  • 3. Use spam free content for higher inboxdelivery
  • 4. Use spam free content for higher inboxdelivery
  • 5. The subject line and form address increasesthe response rate of campaign.
  • 6. Subject line should be between 35 – 50characters
  • 7. Personalization of content and subjectline increases the inbox delivery rate
  • 8. limit images to 30% of template itincreases the email inbox delivery.
  • 9. Use title text behind the images itincreases chance of click.
  • 10. It is important to keep email width to600 Pixels.
  • 11. It is more appropriate to use a single-column email template
  • 12. Links and calls-to-action should be text-based.
  • 13. It is advised to make unsubscribe ruleseasy-to-find
  • 14. It is important to make all links look likelinks so that users recognize them.
  • 15. It is important to include social sharing
  • 16. It is advised to stick to light backgroundcolors and dark fonts.
  • 17. Content of the email should be focused.It is important to keep call-to-action toonly one motivation
  • 18. Content of email should not be crowded. Itis advised to keep copy to a minimum.
  • 19. To increase effectiveness of the contentdont use too many navigational links
  • 20. Be careful with spam words in the formaddress, subject line, and body of content
  • 21. It is advised to include terms and conditionsand contact information in the email.
  • 22. It is important to segment email list
  • 23. It is important to test email addresses onregular basis to increase effectiveness.
  • 24. IP address and domain reputationshould always be whitelisted.
  • 25. It is important to keep positive healthof email list
  • 26. Optimize use of text and image in thebody of the email.
  • 27. Thanks! Braj Mohan Chaturvedi +91 9986680103Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional,or academic interest. It is absolutely my view which is based on the years of experience in the business.