Elections 2.0 - Digital Media for Elections


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Use of Media in election campaign is changing and the new tools to connect with voters is Internet and mobile.

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Elections 2.0 - Digital Media for Elections

  1. 1. Digital Media for Elections
  2. 2. Internet & Mobile Penetration in India Rural India will have 68 million claimed internet users and 46 million active users by the end of October 2013. About 7.1 million users who access Internet exclusively through mobile data connections are in rural areas. India has 554.8 million mobile users and 143.2 million unique Internet users India has 23.8 million individuals who access Internet from their mobile phones using a data connection such as GPRS or 3G. Social media users, residents of towns with population of under 5,00,000 : 33% Predicted number of Social Media users by Dec,2013 : 80 million India already has more mobile users in its villages as compared to its cities and towns. Source: http://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350 Social media users residents of smaller towns with population smaller than 2,00,000 : 25% Face book is now available in: 8 Indian Languages
  3. 3. A new voter has emerged: Citizen 2.0 social media could have a “high impact” on 160 of the 543 constituencies in the next election NRIs having voting rights: 25 Million Like connecting with other voters, discussing and sharing information and political views Connected searchers, avid users of the Internet and other sources to search information and learn about politics The voters profile include – first time voters, youth, employee, farmers, businessmen, entrepreneurs, Hindu, and minority Candidates are using Facebook, Twitter, Instagram and even Google Hangout Highly skeptical about political news and want more balanced presentations in articles
  4. 4. Digital Marketing Good Practices Publish contents constantly and frequently and avoid censorship or official criticism Effective use of tagging and feedback Use social network as agumentation tool for traditional media Make all contents on the political activity available and form point of view. Don’t talk only about yourself. Talk about benefits. Don’t waste money on advertisement campaigns if you don’t have anything to say. Tell the truth and always remember that whatever you do on the web is public. Don’t think that communication strategies are more important than contents. Digital Media for Elections Website Blog Social Media Search Marketing Email Marketing SMS Marketing
  5. 5. Digital Media for Elections  Search Engine Optimization  Google and Yahoo search  Direct measure of credibility  Identity of Candidate/Party  Central Information Portal  Customized for need  News letters & Updates  Most Dependable & Efficient  Link to Call to Action  Traceable & Measurable  Face book, Twitter, YouTube  Immediate & Viral Platform  Two way communication  Monitor, Engage & Influence Digital Media for Elections Website Blog Social Media Search Marketing Email Marketing SMS Marketing
  6. 6. Reach Out to Citizens using Digital Marketing  Two way interaction  Visually appealing content  Virality  Communicate to loyal followers  Measure reach & conversion  Call to action  Structured information  Customizable & user friendly  Searchable  Subscriptions  Larger reach  Faster reach Digital Media for Elections Website Blog Social Media Search Marketing Email Marketing SMS Marketing
  7. 7. Manage Party Image & Reputation Promote candidate with human touch and emotional connect and engage and influence voters Human touch & Emotional connect in everything we do. Know your candidate Face book App - life story, past accomplishments and election manifesto. Photos, Videos & Interviews showcasing accomplishments, current issues & campaign coverage. Audience classification and targeting. Frequent updates with stand/take on current issues. Testimonials & Voices from people. Creating discussions amongst people on issues. Events coverage with Dates, Times, and Accomplishments. Creative Videos Podcasts Offline IntegrationPolitical Satires
  8. 8. Election Campaign ideas
  9. 9. Election Campaign ideas Voice push for voters Complaint management Inbound Number Improve Coordination Make sure your voice reaches to lacs of voters across your constituency Send important campaigns / holiday greetings powered by a robust voice platform Let your voters reach you free of cost by giving a missed call We will give an automated call back to them so that they can record any complaints / suggestions Give a phone number to each of your candidates Your voters can reach out with any queries / suggestions Monitor your voter conversations and know their pulse Increase coordination among party workers Make sure important announcements / messages are spread across them instantaneously Provide a conference bridge for party workers to discuss important matters
  10. 10. Voice Push to Voters Telephony Server Upload Phone Nos Upload Voice File Web Interface Reach out to lacs of voters simultaneously Download Logs from web interface 3 Upload voice message and phone number list Outbound calls are places simultaneously
  11. 11. Incoming Number for Candidates Voter Calls the number Dials 1 for any queries Candidate / Party worker Wait for Input E-mailSMS Call Recording Voice file sent to E-mail Dials 2 to record message Greeted with a welcome message • Set Welcome Message •Program Extensions • Access call Logs Voter Records a message Call connected to candidate / party worker
  12. 12. Improve Coordination Among Party Workers Chief Coordinator 9811-****** Message is transmitted to all party workers Coordinator calls a number and records a message Reach out to lacs of Party workers simultaneously
  13. 13. Complaint managers for voters 9811-******* Voter Telephony Server Voter Complaint Recording Voter gives a missed call to a number in case he wants to register any complaint / suggestion Voter request is registered Our system captures the request Voter Records his complaint / suggestion An outbound call is placed to the voter and he is asked to record his complaint / suggestion
  14. 14. Thanks! Mobile: 91 9900590943 | Email: braj@braj.in | Blog: braj.in