Effective e mail strategy

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Email marketing has the many advantage over many other direct sales campaign tools, only if executed well.

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Effective e mail strategy

  1. 1. Effective E-mail Strategy Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919
  2. 2. What are Qualitative Goals of the campaign?1
  3. 3. Analyze current campaign status2
  4. 4. Competitive analysis is must for campaign3
  5. 5. It is important to define the target audience.4
  6. 6. Define quantitative goals of email campaign.5
  7. 7. Define calendar for the email campaign6
  8. 8. Identify right type of email for the campaign7
  9. 9. Develop an engagement driven content strategy 8
  10. 10. UI design of the email template9
  11. 11. Compile and zero down on campaign budget10
  12. 12. Discuss and define ROI projections11
  13. 13. Evaluate campaign by effective analytics12
  14. 14. Redesign campaign based on analytics result13
  15. 15. Launch new campaign for the better result14
  16. 16. Thanks!Braj Mohan Chaturvedi chaturvedibraj@yahoo.com +91 9502421919 Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.

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