Digital brand positioning action plan
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Digital brand positioning action plan

Digital brand positioning action plan

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Digital brand positioning action plan Presentation Transcript

  • 1. Thought leadership is just not enough
  • 2. Business managers need leads and ROI
  • 3. What we want to achieve
    Business
    Leader
    Thought Leader
    CEO Blog
    Thought leader
    Industry POV
    Employee
    Blog
    Virtual
    Engagement
    Digital Media
    Expert
    Web 2.0
    Engagement
    Technology
    Blog
    Market Challenger
    White papers
    Acquisition
    digital space
    Market
    communication
    Presentation
    Me-Too Offering
    Business Case
    Analysis
  • 4. Basic rule of digital branding for a company
    Paid Ads
    communities
    Reach TG
    Blogs and Forums
    Optimizaion
    Engage customers
    • Accomplish short-term lead generation objectives via paid ads.
    • 5. Build communities on Facebook, LinkedIn and other community platforms.
    • 6. Inside peeks, stories, gossips, etc
    • 7. Review sites, local city sites
    • 8. Engage, interact, and promote with help of Awards, Polls, Contests
    • 9. Interact with audience on relevant blogs, forums, and communities
    • 10. Promote the concept with help of whitepapers, case study, reports
    • 11. CEO blog, employee blog, brand blog
    • 12. Reach out to people via SEO and SMO
    • 13. Spreading content where it reaches the TG for them to engage with it.
    • 14. Engage, interact, and promote with help of Awards, Polls, Contests
    • 15. Incentivizes the customer to promote and publicize
    Engaged Customer
    1
    Paid Ads at Content Sites, Forum
    1
    ORM
    Social Networking Sites
    Banner Ads
    website
    3
    Personal Networks
    2
    Engaged Prospect
    Paid Ads at SNS
    2
    SEO
    Community
  • 16. In business leads are important
  • 17. Marketing. Visibility. Leads.
  • 18. Implementation Scope - 2.0 Ecosystem
  • 19. WEB PRESENCE
    BRAND IDENTITY, VISIBILITY, AWARENESS
    Work on plan
    Concept
    Identity creation
    Content
    Communication
    Execution
    ACTION ITEMS:
    IDENTITY :
    Case Study I whitepapers I POV
  • 20. EMAIL MARKETING
    VISIBILITY, AWARENESS & LEAD GENERATION
    ACTION ITEMS:
    EMAIL MARKETING:
    Emails I News letters
  • 21. BLOG MARKETING
    VISIBILITY, AWARENESS, ENGAGEMENT & LEAD GENERATION
    ACTION ITEMS:
    BLOGS:
    CEO I Employee I Technology
  • 22. SEARCH ENGINE OPTIMIZATION (SEO)
    VISIBILITY, AWARENESS & LEAD GENERATION
    ACTION ITEMS:
    SEO:
    ON page I OFF Page I ORM
  • 23. SOCIAL MEDIA MARKETING (SMM)
    INTERACTIVITY, ENGAGEMENT & BRAND PROMOTION
    ACTION ITEMS:
    SMM FOR B2B:
    SNS I Forum Participation I ORM
  • 24. PAY-PER-CLICK ADVERTISEMENTS (PPC)
    LEAD GENERATION
    ACTION ITEMS:
    PPC:
    SNS I Related sites
  • 25. MOBILE MARKETING
    VISIBILITY, AWARENESS & LEAD GENERATION
    ACTION ITEMS:
    MOBILE MARKETING:
    Mobile site I Mobile Community
  • 26. Thanks!