2. What is content marketing?
Content marketing is all about providing valuable information to current and
potential customers to build trust, branding, awareness, and generate positive
You don’t need content to have just context; it should also have story around. To
share your story it is important to incorporate videos, podcasts, slideshows or any
creative means to get the word out.
Content delivery mechanism
Content marketing is all about story-telling. Customer like visual content more
and hence in the process of generating quality and engaging content it is
important to multimedia content.
Content that brings in value
Users want to read content that teaches them something new. They also like to
share such content with their friends on social networking platforms, giving your
business free publicity. Moreover, keep the fun element and people will come!
New formats of content marketing
It is widely believed that blogs and social media are the only channels of content
marketing. In 2014, we shall see other other content marketing tools like live
events, whitepapers, case studies and branded content gaining grounds.
Focus on content utility
The utility value of content marketing is generating information, awareness, and
engagement. This can only be done through focusing on the customers and
talking around their interest areas.
Content for the consumer
In general, most content marketing is more of marketing than content itself,
which is not the best approach of content marketing. The focus of content
marketing should be around - Why should consumers pay attention to it? How
can consumers benefit from what you’re sharing?
Be consistent in communication
What matters most is nature of content, time of reaching the customers, and
frequency of reaching the customers. For the success of content marketing it is
important to develop regular posting schedules, speak with a consistent voice,
and talk to the point.
Integrate with Social Media
When you post content on your blog, share it on Facebook, Google+ Twitter,
Pinterest, LinkedIn and any other appropriate social networks. Integrating your
content and blog with social networking platforms will help people find your
content and will drive traffic to your blogs.
Importance of Google+ and Slideshare
In 2014, we’ll see Google+ and Slideshare become an important tool for content
sharing and social sharing. These tools, with the predicted growth will become
essential for B2B Content Marketers.
Engage readers with help of contest
Everyone loves to win, so create a contest with an awesome prize. This is a great
way to get attention, increase your traffic and engage readers. Things like caption
contests and prizes to send in the best picture or video are super ways to reverse
the flow of communication and get your audience to start sending you content.
Content on Mobile
In 2014, everyone will invest in mobile, and it will have strong reflection on
brands. Hence, it is important for content marketers to ensure that they offfer
customers content on mobile.
Measure effectiveness of contest
in 2014, we shall see the rise of better measurement tools that don’t just track
clicks and likes, but also tracks engagement in the form of discussion, shares
across multiple channels, and actions as a result of those shares.
ROI on marketers will be the key
In 2014 we shall see content gaining stronger grounds. This will also create a
scenario that will determine future of content marketing. This is the time when
we shall start seeing content marketing platforms getting full integration with
customer databases and CRMs.
We would love help you explore how we can contribute to your business.
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