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Content Marketing -  adverteaze
 

Content Marketing - adverteaze

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    Content Marketing -  adverteaze Content Marketing - adverteaze Presentation Transcript

    • Content Marketing is the only marketing left - Seth Godin
    • Journalism + Marketing = Content Marketing
    • How to Engage Customers ?
    • 11 Steps to Content Marketing1. What is your marketing goal2. Define your audience and identify where are they?3. Choose the content tactics4. Develop a Strategy5. Create great content6. Distribute your content7. Optimize your content8. Promote your content9. Develop the content calendar10. Execute the campaign11. Measure, review, reengineer, and repeat
    • Content Plan: 1-7-30-4-2-11 - Daily Twitter, Blog, Facebook,7 - Weekly e-Newsletter, Blog, Articles30 - Monthly Webinar, Road Shows, Chat Event4 - Quarterly eBook, Magazine, Whitepaper,2 - Bi-Annually user event, Seminars1 - Yearly Research Project
    • Connecting with Customers
    • A. Long Format Content1. White Papers2. Books3. eBooks4. Print Migazine5. Custom print Magazine6. Digital Magazine7. Audio Book8. Research Projects
    • B. Short Format Content1. Case Study2. Article3. Comic Books4. Testimonials5. Industry Ranking Systems
    • C. Periodicals Format Content1. Newsletter2. e-Newsletters3. Blog4. Podcast5. Video Blog6. e-Learning Series7. Online surveys
    • D. Community Engagement1. Community Site – Customer Focused2. Community Site – Brand Focused3. Community Site – Company Focused4. Custom Social Network5. Virtual Trade Shows6. Online Quizzes7. Discussion Forum
    • E. Social Network Content1. Wiki2. Content Platform3. Facebook Movement4. Photo Sharing5. Video Sharing6. Presentations Sharing7. Micro-blogging
    • F. Content Sharing1. Social Bookmarking2. Online News Release3. Online Publishing Center4. Webinar and Webcast5. Online Publishing Center6. Road Shows7. Executive Roundtable8. Teleseminar9. Virtual Chat Shows
    • G. Brand Engagement1. Branded Content tools2. Facebook Applications3. Mobile Applications4. Online Games5. Widget6. iPad Applications
    • Who’s going to do all this work?
    • Contact adverteaze Braj Mohan Chaturvedi I +91 9502421919 I chaturvedibraj@gmail.com