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กรณีศึกษาการใช้ social media เพื่อสร้างแบรนด์
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กรณีศึกษาการใช้ social media เพื่อสร้างแบรนด์

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กรณีศึกษาการใช้ social media เพื่อสร้างแบรนด์ให้เป็นที่ชื่นชอบ โดย @RongLive

กรณีศึกษาการใช้ social media เพื่อสร้างแบรนด์ให้เป็นที่ชื่นชอบ โดย @RongLive

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Transcript

  • 1. “Is your brand socially awkward?”
  • 2. @RongLive
  • 3. “Why should I be friends with my coffee?”
  • 4. 6.2 million fans
  • 5. “How a brand should behave when it chooses to jump into social media?”
  • 6. Where do you start?
  • 7. Social strategy starts the same as any other strategy
  • 8. Attract Influence Objectives Maintain Service a clear marketing objectives
  • 9. “We want a widget/viral video” is not an objective
  • 10. The keys to success…
  • 11. Case Study
  • 12. Challenge • Demonstrating how the power of a big idea enabled an old fashioned brand to continue relevance in the Google age • The idea was to show that you can get any job done using nothing but Yellow
  • 13. view video : http://bit.ly/atr74I
  • 14. Challenge • To elevate the stature of Post-it notes from a commodity to something bigger and nobler… • Make the brand more relevant and „cool and hip‟ with members of Gen X and Gen Y
  • 15. The fan following
  • 16. Challenge • To search for the real fans in Thailand • Foster relationship with the fans before the products launching and make them become their preferred brand
  • 17. Facebook.com/BurtsBeesTH 4,400+ fans
  • 18. ❹ ❸ ❷ ❶
  • 19. ❹ ❸ ❷ ❶
  • 20. “selective sampling & review by fans”
  • 21. ❹ ❸ ❷ ❶
  • 22. ❹ ❸ ❷ ❶
  • 23. What‟s Next
  • 24. Thank You for more info please contact : Chatuphum Suthasarn twitter : @RongLive email : ronglive@gmail.com