SlideShare a Scribd company logo
1 of 11
Download to read offline
Successful Indian brands on
          Twitter
            Deb
Background
• There are more than 10,000 active Indian
  Twitter Influencers with 500+ followers.
• Most traffic comes from metropolitan cities
  where Delhi and Mumbai contribute towards
  16% of total traffic from India. Twitter
  becomes a good platform to target the city
  people.
• 65% of the Indian users on Twitter are
  graduates.
Successful indian brands on twitter  deb-1
1.MTV India
• Category: Media
• Product: Music TV Channel
• No. of Followers 684,365
• Activity on the Twitter Page: This Twitter handle
  converses with everyone. It leverages trending has tags
  and discuses current topics ranging from Bollywood to
  Cricket. Recent Exclusive Preview Tweetup of “Roadies-
  8” is an example of how MTV India is raising the “Twitter
  marketing” bar.
• Date of Joining: 29 September 2008
• Tweeting Frequency: 9.8 times per day
• Within 140 characters: They talk everything that
  connects with the Youth
Successful indian brands on twitter  deb-1
2. Hippo Chips
• Category: FMCG
• Product: Chips
• No. of Followers 4348
• Activity on the Twitter Page: This Hippo
  talks like a Twitter-buddy. In its unique
  style, the Hippo interacts and have fun
  with its fans. Most impressively, the
  company officially announced that
  @HelloMeHippo improved sales by 76%
  within the first few months after launch.
• Date of Joining: 22 February 2010
• Tweeting Frequency: 7.7 times per day
• Within 140 characters: Hippo Fights
  Hunger in the best possible way
Successful indian brands on twitter  deb-1
3. Tata Docomo
•   Category: Service Provider

•   Product: Telecommunication

•   No. of Followers : 52447

•   Activity on the Twitter Page: One of the brands in India
    that has a verified account on Twitter. Tata Docomo is
    always keeping up with the trend. Unlike other
    telecommunication companies that only perform
    customer service on Twitter, Docomo does more by
    rolling out contests and exclusive offers.

•   Date of Joining: 24 April 2009

•   Tweeting Frequency: 21.1 times per day

•   Within 140 characters: As they say it: “Do the New!”
Successful indian brands on twitter  deb-1
4. Vogue India
•   Category: Media
•   Product: Magazine
•   No. of Followers 50149
•   Activity on the Twitter Page: Certainly the
    most followed women centric brand on
    Twitter India. It tweets about fashion,
    beauty and lifestyle which will help you
    stay ahead of the latest trends. From
    bollywood to hollywood, brands to model,
    labels to designers, they cover everything
    in the world of fashion.
•   Date of Joining: 28 September 2009
•   Tweeting Frequency: 2.4 times per day
•   Within 140 characters: The latest trends in
    Global Fashion, Beauty, Lifestyle and Art at
    your doorstep
Happy Tweeting

   Thank You

More Related Content

Featured

ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming LanguageSimplilearn
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...Palo Alto Software
 
9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation9 Tips for a Work-free Vacation
9 Tips for a Work-free VacationWeekdone.com
 
I Rock Therefore I Am. 20 Legendary Quotes from Prince
I Rock Therefore I Am. 20 Legendary Quotes from PrinceI Rock Therefore I Am. 20 Legendary Quotes from Prince
I Rock Therefore I Am. 20 Legendary Quotes from PrinceEmpowered Presentations
 
How to Map Your Future
How to Map Your FutureHow to Map Your Future
How to Map Your FutureSlideShop.com
 

Featured (20)

ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
 
9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation
 
I Rock Therefore I Am. 20 Legendary Quotes from Prince
I Rock Therefore I Am. 20 Legendary Quotes from PrinceI Rock Therefore I Am. 20 Legendary Quotes from Prince
I Rock Therefore I Am. 20 Legendary Quotes from Prince
 
How to Map Your Future
How to Map Your FutureHow to Map Your Future
How to Map Your Future
 

Successful indian brands on twitter deb-1

  • 1. Successful Indian brands on Twitter Deb
  • 2. Background • There are more than 10,000 active Indian Twitter Influencers with 500+ followers. • Most traffic comes from metropolitan cities where Delhi and Mumbai contribute towards 16% of total traffic from India. Twitter becomes a good platform to target the city people. • 65% of the Indian users on Twitter are graduates.
  • 4. 1.MTV India • Category: Media • Product: Music TV Channel • No. of Followers 684,365 • Activity on the Twitter Page: This Twitter handle converses with everyone. It leverages trending has tags and discuses current topics ranging from Bollywood to Cricket. Recent Exclusive Preview Tweetup of “Roadies- 8” is an example of how MTV India is raising the “Twitter marketing” bar. • Date of Joining: 29 September 2008 • Tweeting Frequency: 9.8 times per day • Within 140 characters: They talk everything that connects with the Youth
  • 6. 2. Hippo Chips • Category: FMCG • Product: Chips • No. of Followers 4348 • Activity on the Twitter Page: This Hippo talks like a Twitter-buddy. In its unique style, the Hippo interacts and have fun with its fans. Most impressively, the company officially announced that @HelloMeHippo improved sales by 76% within the first few months after launch. • Date of Joining: 22 February 2010 • Tweeting Frequency: 7.7 times per day • Within 140 characters: Hippo Fights Hunger in the best possible way
  • 8. 3. Tata Docomo • Category: Service Provider • Product: Telecommunication • No. of Followers : 52447 • Activity on the Twitter Page: One of the brands in India that has a verified account on Twitter. Tata Docomo is always keeping up with the trend. Unlike other telecommunication companies that only perform customer service on Twitter, Docomo does more by rolling out contests and exclusive offers. • Date of Joining: 24 April 2009 • Tweeting Frequency: 21.1 times per day • Within 140 characters: As they say it: “Do the New!”
  • 10. 4. Vogue India • Category: Media • Product: Magazine • No. of Followers 50149 • Activity on the Twitter Page: Certainly the most followed women centric brand on Twitter India. It tweets about fashion, beauty and lifestyle which will help you stay ahead of the latest trends. From bollywood to hollywood, brands to model, labels to designers, they cover everything in the world of fashion. • Date of Joining: 28 September 2009 • Tweeting Frequency: 2.4 times per day • Within 140 characters: The latest trends in Global Fashion, Beauty, Lifestyle and Art at your doorstep
  • 11. Happy Tweeting Thank You