2. Background• There are more than 10,000 active Indian Twitter Influencers with 500+ followers.• Most traffic comes from metropolitan cities where Delhi and Mumbai contribute towards 16% of total traffic from India. Twitter becomes a good platform to target the city people.• 65% of the Indian users on Twitter are graduates.
3. 1.MTV India• Category: Media• Product: Music TV Channel• No. of Followers 684,365• Activity on the Twitter Page: This Twitter handle converses with everyone. It leverages trending has tags and discuses current topics ranging from Bollywood to Cricket. Recent Exclusive Preview Tweetup of “Roadies- 8” is an example of how MTV India is raising the “Twitter marketing” bar.• Date of Joining: 29 September 2008• Tweeting Frequency: 9.8 times per day• Within 140 characters: They talk everything that connects with the Youth
4. 2. Hippo Chips• Category: FMCG• Product: Chips• No. of Followers 4348• Activity on the Twitter Page: This Hippo talks like a Twitter-buddy. In its unique style, the Hippo interacts and have fun with its fans. Most impressively, the company officially announced that @HelloMeHippo improved sales by 76% within the first few months after launch.• Date of Joining: 22 February 2010• Tweeting Frequency: 7.7 times per day• Within 140 characters: Hippo Fights Hunger in the best possible way
5. 3. Tata Docomo• Category: Service Provider• Product: Telecommunication• No. of Followers : 52447• Activity on the Twitter Page: One of the brands in India that has a verified account on Twitter. Tata Docomo is always keeping up with the trend. Unlike other telecommunication companies that only perform customer service on Twitter, Docomo does more by rolling out contests and exclusive offers.• Date of Joining: 24 April 2009• Tweeting Frequency: 21.1 times per day• Within 140 characters: As they say it: “Do the New!”
6. 4. Vogue India• Category: Media• Product: Magazine• No. of Followers 50149• Activity on the Twitter Page: Certainly the most followed women centric brand on Twitter India. It tweets about fashion, beauty and lifestyle which will help you stay ahead of the latest trends. From bollywood to hollywood, brands to model, labels to designers, they cover everything in the world of fashion.• Date of Joining: 28 September 2009• Tweeting Frequency: 2.4 times per day• Within 140 characters: The latest trends in Global Fashion, Beauty, Lifestyle and Art at your doorstep