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Blogalicious media training

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Transcript

  • 1. Jonnice Slaughter
    • Publicist
    • Marketing Consultant
    • Social Media Strategist
    • Blogger
  • 2.
    • MUSIC
    • TV/ FILM
    • EVENTS & AWARD SHOWS
    • RESTAURANTS
    • RETAIL / CONSUMER
    • CELEBRITIES / PUBLIC FIGURES
    • FAITH-BASED & NON-PROFITS
    • SOCIAL MEDIA CONSULTING
    • DIGITAL BRANDING
    • BLOGGER RELATIONS
    • SPEAKING ENGAGEMENTS
    • SOCIAL MEDIA CAMPAIGN STRATEGY
    ENTERTAINMENT PUBLICISTS & PRESS EVENT CALENDAR www.EPPECOnline.com In-stream Advertising Agency that pays Celebrities and Highly Influential Twitter users to promote events, causes and key messaging for corporate brands.
  • 3. BLOGS
  • 4. MEDIA TRAINING 101
  • 5.
    • Pre-Interview (Prepare)
    • Interview
    • Post-Interview (Follow-up)
    3 Phases of an interview
  • 6.
    • Research your audience and your interviewer
    • Prepare talking points and your key message
    • Prepare sample questions
    Pre-Interview
  • 7.
    • Use examples and stories to illustrate your points
    • Be mindful of current events related to your topic
    Pre-Interview
  • 8.
    • Ask about the setting
    • Live interview or pre-recorded?
    • If you can choose the setting pick a place the best location to compliment you
    Pre-Interview
  • 9.
    • TV – What are the best colors to wear?
    • Will there be an audience?
    Pre-Interview
  • 10.
    • Get plenty of rest before the interview
    • Arrive early
    • Ask for a rundown of how the interview will be conducted
    • Bring or submit in advance your sample questions
    • Speak clearly in simple terms
    Interview
  • 11.
    • Make eye contact
    • Engage your audience and your interviewer
    Interview
  • 12.
    • Only speak on subjects that qualify you as an expert
    • Never say anything that should be off the record
    Interview
  • 13.
    • Never say anything that should be off the record
    Interview
  • 14.
    • Express your appreciation for the opportunity
    • Remember your wrap up statements
    • Summary of key points
    • Contact information (website, social networks etc.)
    Interview
  • 15.
    • Honestly critique and review your interview
    • Ask peers, mentors/ advisors to evaluate your interview
    Post - Interview
  • 16.
    • Offer to be a regular expert (expert) for future opportunities
    • Share the positive feedback that you received with the interviewer/ media outlet
    Post - Interview
  • 17.
    • Ask if you can pre-approve the interview
    • Maintain a relationship with interviewer/ media outlet by monitoring their future stories/ interviews
    • Search for 2 nd interview opportunities
    Post - Interview
  • 18.
    • Email: [email_address]
    • Twitter: @chatterboxpr
    • Websites: www.ChatterBoxPublicity.com, www.ChatterBoxAgency.com
    • Slides: http://www.slideshare.net/chatterboxpr
    Contacts

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