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Digital McCann
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Capacitación digital Mccann #1

Capacitación digital Mccann #1

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  • Podemos darle a nuestros fans 2 cosas: Contenido y entretenimiento o Conversacion y socializaci’on

Digital McCann Presentation Transcript

  • 1. Go digital
  • 2. Zapping10
    Imagine a world where you won’t choose when and where to talk to consumers… they will choose if the want to hear from us
    They also will have the capability to share what they think from us with the entire world… and their thoughts will have more credibility than ours
    Imagine it happening right now!
  • 3. Internet 2011
    Social media & mobile
  • 4.
  • 5.
  • 6.
  • 7. Puntos de contacto digitales
    earn, own, buy
  • 8. buy media
    banners
    SEM
    patrocinios
    richmedia
    SMS
    Nuevos usuarios
  • 9. banners
  • 10. SEM
  • 11. iAds
  • 12. iAds
  • 13.
  • 14.
  • 15.
  • 16. SMS
  • 17. earn media
    facebook
    twitter
    foros
    blogs
    youtube
    SEO
    foursquare
    FANS de Marca
  • 18. facebook
  • 19.
  • 20. twitter
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. youtube
  • 26. consumers
    prosumers
  • 27. foros
  • 28. blogs
  • 29. forsquare
  • 30. SEO
  • 31. own media
    websites
    microsites
    aplicaciones
    widgets
    mailing
    Consumidores
  • 32. websites
  • 33.
  • 34. microsites
  • 35. Aplicaciones para smartphones
  • 36. aplicaciones para PC
  • 37. widgets
  • 38. mailing
  • 39. buy media
    own media
    earn media
  • 40. El proceso digital
    Paso a paso
  • 41.
  • 42. El Brief
  • 43. Estrategia digital
  • 44. ThePath of Engagement
  • 45. Community
    team
    ConversationBuzzt 2.0
  • 46. Etapa de Ideación
  • 47. Cotización
  • 48. Proceso
  • 49. Mapa de la plataforma
  • 50. Wireframes
  • 51.
  • 52. Diseño y Copies
  • 53.
  • 54. Corte de plantillas y montaje en flash o html
  • 55. Programación
  • 56. Testing
  • 57.
  • 58. Estabilización
  • 59.
  • 60. Medición y Control
  • 61. Medición y Control
  • 62. Medición y Control
  • 63. Medición y Control