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Social Media
  Powering
Social Causes
Video
“I like it on the floor next to the bed”
“I like it on the kitchen table“


         “I like it on my desk“


  “I like it on the floor“


     “I like it on the cupboard“
I like it on the couch...

         on the bed...


                   and on the car...
Done to raise awareness for
breast cancer research October
is Breast Cancer Awareness
month
"Text Haiti"
$5 Million
Mumbai Blasts
Kick Starter
Opportunities
TOP 12 SOCIAL MEDIA INSIGHTS FOR NONPROFITS IN 2012


   Charities use Blogs, Podcasts, messagesboards, wikis, social networking, video blogging

   93% of top non profits have FB and 87% in Twitter

   Top 25 charities have more followers than the top shops or largest companies in FTSE

   Nonprofits’ Facebook and Twitter communities have grown by 30% and 81% respectively.

   Nonprofits own an average of 2.1 Facebook Pages and 1.2 Twitter accounts.

   The average cost of a Facebook Like is $3.50, while a Twitter follower costs $2.05.

   The average value of a Facebook Like is $214.81 over the 12 months following acquisition.

   The most common fundraising tactic on Facebook is an ask for an individual gift.

   Budgets and staffing for commercial social networks continue to climb.

   The top 3 factors for success on social networks are strategy, prioritization, and dedicated
      staff.

   Facebook advertising is used primarily to meet non-fundraising goals.

   Google+ is struggling to gain momentum in the nonprofit space, while Pinterest is the top
      newcomer.
Tips and tricks for powering Social causes
1. Create a Strong Theme with Clear Goals

2. Seek partners who are active and have good followers

3. Keep the focus on themes and everything else in
background

4. Identify and Utilize Your Best Social Assets

5. Target your audience and pay attention to how each
reacts to your messages and be ready to shift focus to the
most responsive.

6. Energize and Motivate Your Supporters and make your
supporters energize and motivate you.

7. Do not cause social media fatigue

8. Have tangible action
Have a clear goal that is measurable..
else it is only experimentation
How Many Friends
  Do You Have?
Where Are They
  Located ?
Someone close to you needs blood....
How are you going to help them?
Thanks Ya
      Build Your Personal Blood Donor Network.
elp Family, Friends find blood donor in any part of world
Thanks Ya
donors from your network of friends and also fro
Video
Thanks Ya
         For Your Support


Ramasubramanian   www.facebook.com/2rams   www.twitter.co
Founder –
Thanksya
9841010109
Social media powering social causes

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Social media powering social causes

  • 1. Social Media Powering Social Causes
  • 3. “I like it on the floor next to the bed”
  • 4. “I like it on the kitchen table“ “I like it on my desk“ “I like it on the floor“ “I like it on the cupboard“
  • 5. I like it on the couch... on the bed... and on the car...
  • 6. Done to raise awareness for breast cancer research October is Breast Cancer Awareness month
  • 8.
  • 13. TOP 12 SOCIAL MEDIA INSIGHTS FOR NONPROFITS IN 2012 Charities use Blogs, Podcasts, messagesboards, wikis, social networking, video blogging 93% of top non profits have FB and 87% in Twitter Top 25 charities have more followers than the top shops or largest companies in FTSE Nonprofits’ Facebook and Twitter communities have grown by 30% and 81% respectively. Nonprofits own an average of 2.1 Facebook Pages and 1.2 Twitter accounts. The average cost of a Facebook Like is $3.50, while a Twitter follower costs $2.05. The average value of a Facebook Like is $214.81 over the 12 months following acquisition. The most common fundraising tactic on Facebook is an ask for an individual gift. Budgets and staffing for commercial social networks continue to climb. The top 3 factors for success on social networks are strategy, prioritization, and dedicated staff. Facebook advertising is used primarily to meet non-fundraising goals. Google+ is struggling to gain momentum in the nonprofit space, while Pinterest is the top newcomer.
  • 14. Tips and tricks for powering Social causes
  • 15. 1. Create a Strong Theme with Clear Goals 2. Seek partners who are active and have good followers 3. Keep the focus on themes and everything else in background 4. Identify and Utilize Your Best Social Assets 5. Target your audience and pay attention to how each reacts to your messages and be ready to shift focus to the most responsive. 6. Energize and Motivate Your Supporters and make your supporters energize and motivate you. 7. Do not cause social media fatigue 8. Have tangible action
  • 16. Have a clear goal that is measurable.. else it is only experimentation
  • 17. How Many Friends Do You Have?
  • 18. Where Are They Located ?
  • 19. Someone close to you needs blood.... How are you going to help them?
  • 20. Thanks Ya Build Your Personal Blood Donor Network. elp Family, Friends find blood donor in any part of world
  • 21. Thanks Ya donors from your network of friends and also fro
  • 22. Video
  • 23. Thanks Ya For Your Support Ramasubramanian www.facebook.com/2rams www.twitter.co Founder – Thanksya 9841010109