APWA Florida Chapter Branding Presentation

235 views
176 views

Published on

This is a presentation to the APWA Florida Chapter Executive Committee on our Strategic Plan Initiative of Branding.

Published in: Business, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
235
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

APWA Florida Chapter Branding Presentation

  1. 1. Strategic Plan:BRANDING
  2. 2. What is a Brand and Why is it Important?“The APWA brand represents what we do and  who we are, but in a world where so many  associations compete for the same audience,  the brand also symbolizes how members and  constituents experience what we do.”
  3. 3. The APWA Brand...
  4. 4. The APWA Tagline...Your Comprehensive Public Works Resource
  5. 5. Developing the Florida Chapter BrandHow do we represent APWA  and the Brand set out by our  organization, but at the same time represent the uniqueness and importance of the Florida 
  6. 6. Step One:  New Logo
  7. 7. Step Two: Distinctive Tagline“First to Respond,  Last to Leave”
  8. 8. Step Three: Branch Commitment
  9. 9. Step Four: Integration
  10. 10. Step Five: Living the Brand Owning the new Florida Chapter Brand and making it  a vital part of the Chapter
  11. 11. Goals for this Year 1.  Branch Logos 2.  Marketing Materials3.  Committee Coordination(NPWW, Membership, Newsletter, etc.)
  12. 12. Questions and Comments Chas Jordanadmin@apwaflorida.org (727) 587­6740 x4302

×