APWA April 23 Webcast On Engaging New Student And Yp Members


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APWA April 23 Webcast On Engaging New Student And Yp Members

  1. 2. Reaching Out to the Next Generation: Steps for Engaging New APWA Student and Young Professional Members Laura Kroeger Mike Fraser Chas Jordan APWA Subcommittee on Generational Issues
  2. 3. Send out a Welcome Letter <ul><li>The first contacts with a New Member are extremely important </li></ul><ul><li>APWA National provides information on who New Members are </li></ul><ul><li>Letter can be sent by the Chapter President, Membership Chair, or another Chapter Board member </li></ul>
  3. 4. The Purpose of a Letter <ul><li>Want New Member to feel welcomed (not over-whelmed) </li></ul><ul><li>Want New Member to be aware of local Chapter and APWA National opportunities </li></ul><ul><li>Want to give a New Member an invitation to become active by providing him/her with information and contacts </li></ul>
  4. 5. What to Include in Your Letter? <ul><li>Introduction to Chapter/Branch officers </li></ul><ul><li>Upcoming events and meetings </li></ul><ul><li>List of key committees and chairs </li></ul><ul><li>Link to Chapter/National website </li></ul><ul><li>Introduction to “Buddy” with contact information </li></ul><ul><li>Invitation to next event </li></ul>
  5. 6. Suggestions on Format of Letter? <ul><li>Welcome Letter should be short and include a personal connection </li></ul><ul><li>Calendar of events and list of committees can be a standard enclosure </li></ul><ul><li>Develop a fact sheet about your Chapter/Branch as another enclosure </li></ul>
  6. 7. What Are Chapters Doing? <ul><li>Both the Manitoba Chapter and the Missouri Chapter send out a Welcome Letter to New Members. </li></ul><ul><li>The Chicago Metro Chapter sends out a Welcome E-mail to New Members. </li></ul>
  7. 8. Assign a “Buddy” to Each New Member <ul><li>A Buddy or an assigned contact can be helpful in the orientation process. However, each Chapter must decide if this approach is right for them. </li></ul><ul><li>Contact with the New Member is especially important during the first 30-60 days. </li></ul>
  8. 9. How Could a Buddy Help? <ul><li>A Buddy could be chosen to make the first contact with the New Member. </li></ul><ul><li>A Buddy could ensure that the New Member feels welcome and valued in the Chapter/Branch. </li></ul><ul><li>A Buddy could be “the” go-to source for Chapter/Branch information. </li></ul>
  9. 10. How Could a Buddy Help? <ul><li>A Buddy could accompany the New Member to Chapter/Branch events and introduce him/her to other members. </li></ul><ul><li>A Buddy could provide the New Member with a tour of both the Chapter and National websites to introduce him/her to the information and resources available </li></ul>
  10. 11. How Could a Buddy Help? <ul><li>A Buddy should try to match the needs of the New Member with opportunities that APWA can offer </li></ul><ul><li>Possible examples include professional contacts, internships, scholarships, mentorships, job openings, committee appointments, or volunteer roles. </li></ul>
  11. 12. How Could a Buddy Help? <ul><li>A Buddy could assist the New Member in planning for his/her first APWA Congress & Exposition. </li></ul><ul><li>Giving a New Member a head start in sorting through all of the resources and opportunities will better prepare him/her to successfully integrate into APWA, and begin to contribute much sooner. </li></ul>
  12. 13. What Are Chapters Doing? <ul><li>New York Metro Chapter – Assigns a New Member with an existing member. </li></ul><ul><li>Oregon Chapter – Assigns a “buddy” to a first-timer at breaks during conferences. </li></ul>
  13. 14. How to Keep New College Student and Young Professional Members Interested and Engaged <ul><li>Events </li></ul><ul><li>Leadership Opportunities </li></ul><ul><li>Networking Opportunities </li></ul><ul><li>Partnerships </li></ul><ul><li>Financial Assistance </li></ul>
  14. 15. Events <ul><li>Chapter events that meet Young Professionals’ scheduling requirements </li></ul><ul><li>“ So You Want to Be A…” events – courtesy of the Florida City & County Management Association </li></ul><ul><li>Community outreach programs during Chapter trade shows or conventions </li></ul><ul><li>Tours and speakers that appeal to New Members </li></ul>
  15. 16. Leadership Opportunities <ul><li>Chapter or Branch Executive Committee position for emerging or young leader (non-student) </li></ul><ul><li>Young Professionals Committee - courtesy of the Georgia Chapter </li></ul><ul><li>Student member of committees and task forces </li></ul><ul><li>Chapter or Branch Emerging Leaders program – courtesy of the Kansas City Metro Chapter </li></ul>
  16. 17. Networking Opportunities <ul><li>Networking events at trade shows and conventions </li></ul><ul><li>Mentorship programs </li></ul><ul><li>Icebreaker events at Executive Committee or Chapter/Branch–wide meetings </li></ul>
  17. 18. Partnerships <ul><li>Local universities – affiliated student organizations </li></ul><ul><li>Young Professional organizations in local communities </li></ul><ul><li>Leadership Development programs (for example, Leadership Florida) </li></ul><ul><li>Chapter partnerships – representatives & events </li></ul>
  18. 19. Financial Assistance <ul><li>Conference scholarship for an emerging or young leader </li></ul><ul><li>Chapter scholarship for an emerging or young leader to attend APWA Congress & Exposition </li></ul><ul><li>Free or reduced conference registration for student members </li></ul><ul><li>Fund the participation of a young professional in the APWA Emerging Leaders Academy program – courtesy of the Colorado Chapter </li></ul>
  19. 20. Questions or Comments? <ul><li>Laura Kroeger - Denver, CO </li></ul><ul><li>[email_address] </li></ul><ul><li>Mike Fraser – Salina, KS </li></ul><ul><li>[email_address] </li></ul><ul><li>Chas Jordan - Largo, FL </li></ul><ul><li>[email_address] </li></ul>