Why online reputation management is important to your business


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Why online reputation management is important to your business

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Why online reputation management is important to your business

  1. 1. Why Online Reputation Management is Important to Your BusinessThere is a lot of talk about online reputation management in boardmeetings these days. It seems that as soon as businesses jumped on theweb and social media marketing wave, the Internet evolved into an evenmore complex organism, now requiring a deeper look into marketing in thisever-evolving world. It is no longer enough to establish your Internetpresence. Now you have to manage it: you MUST protect your reputation.Why is online reputation management so important to your business? Hereare the things you should know:The Statistics. Studies show that 90 percent of all consumers use theInternet research businesses when searching for services or products theyare interested in. Regardless of the size and scope of your business, yousimply cannot ignore that sector if you want your business to stay afloat.Even more, over 99 percent of Internet users never get past the first pageof search engine results. They pay most attention to what they see at thetop . . . and if you are not at the top, or if the top search results are notcomplimentary to your business, you are missing out – big time.The Web User Experience. Search for your business online. Also, searchfor your brand, product, and/or service. See what comes up. Consideringthe statistics above, now put yourself in a potential customer’s shoes. Doyou like what you see? Is your web presence positive? Do you stand outin the crowd? Most importantly, would you choose your business over thecompetition, based on what you see? If the answer to any of thosequestions is no, then you need to pay some serious attention to managingyour online reputation.The development of your online reputation. Your business WILL havean online reputation, whether or not you choose to manage it – plain andsimple. The fact of the matter is this: if you do not choose to manage youronline reputation, you can be sure that the public will. Some of that may begood, and some of it may be bad. Do you really want to leave such a major
  2. 2. determinant of your business success (or lack thereof) in other peoples’hands?Online reputation management is a complex process, but it is alsotantamount to your business success. To make the most of your onlinereputation, you may want to enlist the help of qualified and competentprofessionals like us, Social Sinergy. We can be reached by phone, at 702-530-3881, or by email: Adam@SocialSinergy.com. Check out more information on reputation marketing at the site below; Reputation Marketing