1. Reputation Management: Starting OutYou already know that your brand’s image is incredibly important. You may not realize howdamaging it can be to your company if when people look for it online, they only seem to findnegative reviews and comments. Without your knowledge, you may be losing a lot ofbusiness. Everyone can express themselves online and it might seem difficult for you toaddress these concerns once your company’s name has been tarnished. There are ways youcan restore your reputation and ensure that when people look for your company, the resultsare not going to put them off your company.Online reputation management is basically the process that your company needs to gothrough to ensure that this happens. Having an established brand name that people trust canmake all the difference as far as your business growth and profit goes.The first thing you need to do is simply to look up your company’s name. Go about three tofive pages in and see if you can find any negative things that are being said about your brand.If there are, try not to worry too much, since you will be able to address these with time.The second thing that you need to do is to solidify your online presence. Having a strongonline presence means that your company’s main website, your social networking profilesand your blogs will outrank anything negative that is said about you, which will essentiallymake your company look great and stop the negative reviews from being the first thing peoplefind out about you. These are not the only two steps, but these are the first two steps that youneed to take when it comes to online reputation management. You want to ensure that yourbrand name is one that is well respected and you will only be able to do that if you put workinto your online reputation management plan.