Reputation Management Software – Adding Value to Your Online                        PresenceInnovative approaches in the d...
Additional Analysis Provided by Reputation Management SoftwareThis type of software also provides you with effective tools...
Upcoming SlideShare
Loading in …5
×

Reputation Management Software - Adding Value to Your Online Presence

168 views

Published on

Reputation Management Software

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
168
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Reputation Management Software - Adding Value to Your Online Presence

  1. 1. Reputation Management Software – Adding Value to Your Online PresenceInnovative approaches in the development of Reputation Management Software havemade them a valued asset in maintaining the value and perception of a brand. The rapidrise in the popularity of social media and customer review channels represents achallenge for any organization. Customers are exhibiting a growing tendency to offertheir opinions regarding the efficiency and desirability of a particular product or service.There is also a growing trend among consumers to analyze such reviews before theymake a purchasing decision.Bad reviews, real or planted, can have a massive impact on consumer sentiment andthe trust they are willing to place in a particular brand. For any business, this can be areal threat and it is important that you are able to respond to such threats swiftly andefficiently. The use of Reputation Management Software can vastly improve thecompetence with which you manage your online reputation, and can help create newopportunities for your brand to grow.Efficient Damage Control through Reputation Management SoftwareWhile user generated reviews are absolutely critical to the functioning of companieswithin certain industries, such as the hospitality industry, they are also important to anycompany that has an online presence. Some of the best Reputation ManagementSoftware available offers you the opportunity to track and respond to such reviewsquickly.This type of software usually provides you with the ability to monitor relevant contentposted on some of the most influential review sites on the internet including Googlereviews, Yelp, Demand Force, and City Search. Such Reputation Management featuresalso provide details such as the overall volume of comments and the average ratingstatistics of your brand. A standard feature of such software is the alerts that areprovided every time a mention is made of your brand on any of these sites. (This allowsyou to respond instantly to any reviews that are placed.)
  2. 2. Additional Analysis Provided by Reputation Management SoftwareThis type of software also provides you with effective tools that can help analyzecustomer sentiments and how they are affected by any reviews or conversationsconcerning your brand.You are also likely to find tools that help you track the volume of social mediaconversations emanating from sites such as Facebook and Twitter. They include theability to highlight the terms and sentiments that are most commonly associated withyour brand.Combining the Human Element with Reputation Management SoftwareSimply investing in a Reputation Management Software may not be enough for a largeorganization. While they represent a technological advance in data capturing andtracking, it is essential to understand that you are ultimately dealing with customersentiment. It is important to deploy the right human resources that have the capacity tocorrectly interpret the data collected by the software. Additionally, it is critical thatresponses to any threats are handled effectively and tactfully.Ultimately, it is the synergy between the human elements and Reputation ManagementSoftware that can enhance your brand’s desirability on the internet. Call Us Today! 702-530-3881

×