Real Estate - Online Marketing

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Real Estate - Online Marketing

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Real Estate - Online Marketing

  1. 1. Intelligent Digital Marketing Local Digital Advertising for Real Estate Agents Presented by: AMD Web Services
  2. 2. <ul><li>Realtors hurt their pipeline by not using digital marketing effectively </li></ul><ul><ul><li>User Interaction is Low </li></ul></ul><ul><ul><li>Poor Local Search Visibility </li></ul></ul><ul><ul><li>Sporadic Lead Generation </li></ul></ul><ul><ul><li>Expensive Cadillac Marketing Programs </li></ul></ul><ul><ul><li>Old Methods Lost in the Noise </li></ul></ul><ul><ul><li>The root cause for these problems rests with the tools chosen for the task at hand. </li></ul></ul>
  3. 3. <ul><li>Use online effectively: </li></ul><ul><ul><li>Build a Local Following Online </li></ul></ul><ul><ul><li>Create “Pre-Tx Digital Personal Relationships” </li></ul></ul><ul><ul><li>Be Found in Local Search </li></ul></ul><ul><ul><ul><li>Before the need </li></ul></ul></ul><ul><ul><ul><li>During the need </li></ul></ul></ul><ul><ul><li>Leverage Positive Reviews </li></ul></ul><ul><ul><li>Unify the Marketing Message Across Platforms </li></ul></ul><ul><ul><li>Steer Campaigns “By the Numbers” </li></ul></ul><ul><ul><li>Deploy Results-Only Strategy </li></ul></ul>
  4. 4. <ul><li>The Right Message for the Right Client </li></ul><ul><ul><li>Unique to Business Model </li></ul></ul><ul><ul><ul><li>Use client history & roster as a profiling tool </li></ul></ul></ul><ul><ul><ul><ul><li>Age / Occupation / Interests </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Record Key Indicators </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cater to Similar Audiences Online </li></ul></ul></ul></ul><ul><ul><li>Triggers </li></ul></ul><ul><ul><ul><li>Buying </li></ul></ul></ul><ul><ul><ul><li>Selling </li></ul></ul></ul><ul><ul><ul><li>Moving </li></ul></ul></ul><ul><ul><ul><li>Family </li></ul></ul></ul>
  5. 5. <ul><li>Every Realtor should have a useful site </li></ul><ul><ul><li>About & Philosophy </li></ul></ul><ul><ul><li>Services / Specialty </li></ul></ul><ul><ul><li>Map & Directions </li></ul></ul><ul><ul><li>Contact Form </li></ul></ul><ul><ul><ul><li>No Cost Consultation Request Form </li></ul></ul></ul><ul><ul><li>Client Testimonials (Text & Video) </li></ul></ul><ul><ul><li>Mobile Version </li></ul></ul><ul><ul><li>Blog and Original Articles </li></ul></ul>
  6. 6. <ul><li>Segments to Target Online </li></ul><ul><ul><li>Buyers </li></ul></ul><ul><ul><ul><li>Be unique, and active in discussions; </li></ul></ul></ul><ul><ul><ul><li>Compete through local trigger keywords </li></ul></ul></ul><ul><ul><li>Listing </li></ul></ul><ul><ul><ul><li>Stay top of mind </li></ul></ul></ul><ul><ul><ul><li>Have presence in related markets </li></ul></ul></ul><ul><ul><ul><li>Compete for trigger keywords </li></ul></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><ul><li>Enable easy referrals and testimony review </li></ul></ul></ul>
  7. 7. <ul><li>Lead Generation Websites </li></ul><ul><ul><li>Lead Generation </li></ul></ul><ul><ul><ul><li>Increases and coverts visitors </li></ul></ul></ul><ul><ul><ul><li>Captures the potential client's information </li></ul></ul></ul><ul><ul><ul><li>Maintains a follow up system </li></ul></ul></ul><ul><ul><li>Capture Leads </li></ul></ul><ul><ul><ul><li>Tracking phone number on each site </li></ul></ul></ul><ul><ul><ul><li>Email leads from form submit on each site </li></ul></ul></ul><ul><ul><ul><li>Place visitors into funnel to receive consultation or related info/products. </li></ul></ul></ul>f
  8. 8. <ul><li>Google Places </li></ul><ul><ul><li>Offers the Greatest Local Search Opportunity </li></ul></ul><ul><ul><ul><li>Site visitors locate your business profile, which is matched based on their search text and location </li></ul></ul></ul><ul><ul><ul><li>Significant for Local Reach </li></ul></ul></ul><ul><ul><ul><ul><li>Local buyers actively seeking services </li></ul></ul></ul></ul><ul><ul><li>Requires </li></ul></ul><ul><ul><ul><li>Write Up & Base Content </li></ul></ul></ul><ul><ul><ul><li>Three Video Testimonials </li></ul></ul></ul><ul><ul><ul><li>Feedback from Clients </li></ul></ul></ul>
  9. 9. <ul><li>Search Engine Optimization </li></ul><ul><ul><li>Target the keywords used by local consumers; </li></ul></ul><ul><ul><ul><li>Searching for a new local home </li></ul></ul></ul><ul><ul><ul><li>Looking to list a local home </li></ul></ul></ul><ul><ul><ul><ul><li>Ex: Rancho Mirage Real Estate </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(Monthly Searches: 480) </li></ul></ul></ul></ul></ul><ul><ul><li>Campaign Goals </li></ul></ul><ul><ul><ul><li>Run for one to three months+ </li></ul></ul></ul><ul><ul><ul><li>Local position page 1, upper page placement </li></ul></ul></ul><ul><ul><ul><li>Place visitors into funnel to receive consultation or related info/products. </li></ul></ul></ul>
  10. 10. <ul><li>Strategy Summary </li></ul><ul><ul><li>Personal Branding & Relationships </li></ul></ul><ul><ul><li>Marketing Vehicles & Requirements </li></ul></ul><ul><ul><li>Factors for Differentiating Your Business </li></ul></ul><ul><ul><li>Build a Database of Potential Buyers </li></ul></ul><ul><ul><ul><li>Continue to Follow Up With Potential Buyers </li></ul></ul></ul>
  11. 11. <ul><li>A Premier Marketing Partner </li></ul><ul><ul><li>Adam Dukes </li></ul></ul><ul><ul><li>AMD Web Services </li></ul></ul><ul><ul><li>702.530.3881 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>AMDWebServices.com </li></ul>

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