• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Real Estate - Online Marketing
 

Real Estate - Online Marketing

on

  • 314 views

Real Estate - Online Marketing

Real Estate - Online Marketing

Statistics

Views

Total Views
314
Views on SlideShare
314
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Real Estate - Online Marketing Real Estate - Online Marketing Presentation Transcript

    • Intelligent Digital Marketing Local Digital Advertising for Real Estate Agents Presented by: AMD Web Services
      • Realtors hurt their pipeline by not using digital marketing effectively
        • User Interaction is Low
        • Poor Local Search Visibility
        • Sporadic Lead Generation
        • Expensive Cadillac Marketing Programs
        • Old Methods Lost in the Noise
        • The root cause for these problems rests with the tools chosen for the task at hand.
      • Use online effectively:
        • Build a Local Following Online
        • Create “Pre-Tx Digital Personal Relationships”
        • Be Found in Local Search
          • Before the need
          • During the need
        • Leverage Positive Reviews
        • Unify the Marketing Message Across Platforms
        • Steer Campaigns “By the Numbers”
        • Deploy Results-Only Strategy
      • The Right Message for the Right Client
        • Unique to Business Model
          • Use client history & roster as a profiling tool
            • Age / Occupation / Interests
            • Record Key Indicators
            • Cater to Similar Audiences Online
        • Triggers
          • Buying
          • Selling
          • Moving
          • Family
      • Every Realtor should have a useful site
        • About & Philosophy
        • Services / Specialty
        • Map & Directions
        • Contact Form
          • No Cost Consultation Request Form
        • Client Testimonials (Text & Video)
        • Mobile Version
        • Blog and Original Articles
      • Segments to Target Online
        • Buyers
          • Be unique, and active in discussions;
          • Compete through local trigger keywords
        • Listing
          • Stay top of mind
          • Have presence in related markets
          • Compete for trigger keywords
        • Referrals
          • Enable easy referrals and testimony review
      • Lead Generation Websites
        • Lead Generation
          • Increases and coverts visitors
          • Captures the potential client's information
          • Maintains a follow up system
        • Capture Leads
          • Tracking phone number on each site
          • Email leads from form submit on each site
          • Place visitors into funnel to receive consultation or related info/products.
      f
      • Google Places
        • Offers the Greatest Local Search Opportunity
          • Site visitors locate your business profile, which is matched based on their search text and location
          • Significant for Local Reach
            • Local buyers actively seeking services
        • Requires
          • Write Up & Base Content
          • Three Video Testimonials
          • Feedback from Clients
      • Search Engine Optimization
        • Target the keywords used by local consumers;
          • Searching for a new local home
          • Looking to list a local home
            • Ex: Rancho Mirage Real Estate
              • (Monthly Searches: 480)
        • Campaign Goals
          • Run for one to three months+
          • Local position page 1, upper page placement
          • Place visitors into funnel to receive consultation or related info/products.
      • Strategy Summary
        • Personal Branding & Relationships
        • Marketing Vehicles & Requirements
        • Factors for Differentiating Your Business
        • Build a Database of Potential Buyers
          • Continue to Follow Up With Potential Buyers
      • A Premier Marketing Partner
        • Adam Dukes
        • AMD Web Services
        • 702.530.3881
        • [email_address]
      • AMDWebServices.com