Usability Testing On A Budget

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How to pull off some usability testing Presented at eduWEB Conference 2009

How to pull off some usability testing Presented at eduWEB Conference 2009

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  • Who does testing now? How often? (weekly, monthly, every project, never?)
  • 3 reasons my team talked about, but never actually did any testing
  • Not worried about statistically significant, no confidence intervals, not representative samples
  • Development site: “Donate to Notre Dame” and “How much for alumni football lottery?”
  • Don’t let your users be the designers.
  • Don’t let users put themselves in someone else’s shoes.That’s your job and you’re a lot better at it.
  • Swallow your pride and let users surprise you

Transcript

  • 1. Budget Usability Testing
    or
    More Testing, Fewer Excuses
    Chas Grundy
    University of Notre Dame
    eduWeb 2009
  • 2. Why bother testing?
    Testing helps you discover problems
    before they can publicly humiliate you.
  • 3. Why bother testing?
  • 4. Why bother testing?
  • 5. Why bother testing?
  • 6. If it's a pain to do, you probably won't do it.
  • 7. The Rules
    1. Little or no money (< $50)
    2. Little or no time (< 2 hours)
    3. Little or no expertise (could start today)
  • 8. Screw the scientific method
  • 9. Learning Something is Better Than Learning Nothing
  • 10. Learning
    What do you want to learn?
    How can you learn it?
    Who can you learn it from?
    When to test?
  • 11. Test early, test often
    Writing and Editing
    Content into Website
    Review Website
    Content Planning
    Testing
    Launch Website
    Design Mockups
    Build Templates
    Test
    Test
    Test
    Test
    Test
    Test
  • 12. You can test anything
    Paper Prototypes
    Wireframes
    Mockups
    Pages
    Live sites
    Competitors’ websites
  • 13. Designing Your Tests
    Get task-oriented
    Don’t give away the answer
    There are no right and wrong answers
    Let the user do the talking
    Don’t ask open-ended questions
  • 14. People will create opinions if you ask for them.
  • 15. What users say isn't what they do.
    I hate scrolling.
    I would never click there.
    Nobody would do that.
  • 16. Objection: Speculation!
  • 17. Everything you do could be wrong.
  • 18. It's not good enough just to learn, you have to take action
    Analysis – reviewing the results
    Fix the obvious
    Do a special test for the hard stuff
    Re-test to make sure you got it right
  • 19. Design once, increment forever
  • 20. Test early, test often
    At the end of the project is too late!
  • 21. The Actual Tests - Tools
    Windows
    Camtasia ($179) *
    Morae ($1,120) *
    Jing Pro ($15)
    Windows Media Encoder (free)
    Mac
    Silverback ($50)
    Screenflow ($90) *
    Jing Pro ($15)
    Any screencasting/recording tool can work.
    * educational discount
  • 22. Resources
    Don’t Make Me Think, Steve Krug
    useit.com, Jakob Nielsen
    usability.gov
    Start a Usability Testing Program in 5 Days
    http://www.edustyle.net/blog/?p=445
    More:
    http://delicious.com/chasgrundy/usability
  • 23. So long and thanks for all the fish
    Chas Grundy
    University of Notre Dame
    twitter @chasgrundy
    blog grundyhome.com
    email chas@grundyhome.com