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Usability Testing On A Budget
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Usability Testing On A Budget

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How to pull off some usability testing Presented at eduWEB Conference 2009

How to pull off some usability testing Presented at eduWEB Conference 2009

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  • Who does testing now? How often? (weekly, monthly, every project, never?)
  • 3 reasons my team talked about, but never actually did any testing
  • Not worried about statistically significant, no confidence intervals, not representative samples
  • Development site: “Donate to Notre Dame” and “How much for alumni football lottery?”
  • Don’t let your users be the designers.
  • Don’t let users put themselves in someone else’s shoes.That’s your job and you’re a lot better at it.
  • Swallow your pride and let users surprise you
  • Transcript

    • 1. Budget Usability Testing
      or
      More Testing, Fewer Excuses
      Chas Grundy
      University of Notre Dame
      eduWeb 2009
    • 2. Why bother testing?
      Testing helps you discover problems
      before they can publicly humiliate you.
    • 3. Why bother testing?
    • 4. Why bother testing?
    • 5. Why bother testing?
    • 6. If it's a pain to do, you probably won't do it.
    • 7. The Rules
      1. Little or no money (< $50)
      2. Little or no time (< 2 hours)
      3. Little or no expertise (could start today)
    • 8. Screw the scientific method
    • 9. Learning Something is Better Than Learning Nothing
    • 10. Learning
      What do you want to learn?
      How can you learn it?
      Who can you learn it from?
      When to test?
    • 11. Test early, test often
      Writing and Editing
      Content into Website
      Review Website
      Content Planning
      Testing
      Launch Website
      Design Mockups
      Build Templates
      Test
      Test
      Test
      Test
      Test
      Test
    • 12. You can test anything
      Paper Prototypes
      Wireframes
      Mockups
      Pages
      Live sites
      Competitors’ websites
    • 13. Designing Your Tests
      Get task-oriented
      Don’t give away the answer
      There are no right and wrong answers
      Let the user do the talking
      Don’t ask open-ended questions
    • 14. People will create opinions if you ask for them.
    • 15. What users say isn't what they do.
      I hate scrolling.
      I would never click there.
      Nobody would do that.
    • 16. Objection: Speculation!
    • 17. Everything you do could be wrong.
    • 18. It's not good enough just to learn, you have to take action
      Analysis – reviewing the results
      Fix the obvious
      Do a special test for the hard stuff
      Re-test to make sure you got it right
    • 19. Design once, increment forever
    • 20. Test early, test often
      At the end of the project is too late!
    • 21. The Actual Tests - Tools
      Windows
      Camtasia ($179) *
      Morae ($1,120) *
      Jing Pro ($15)
      Windows Media Encoder (free)
      Mac
      Silverback ($50)
      Screenflow ($90) *
      Jing Pro ($15)
      Any screencasting/recording tool can work.
      * educational discount
    • 22. Resources
      Don’t Make Me Think, Steve Krug
      useit.com, Jakob Nielsen
      usability.gov
      Start a Usability Testing Program in 5 Days
      http://www.edustyle.net/blog/?p=445
      More:
      http://delicious.com/chasgrundy/usability
    • 23. So long and thanks for all the fish
      Chas Grundy
      University of Notre Dame
      twitter @chasgrundy
      blog grundyhome.com
      email chas@grundyhome.com