Super Scary Social Media

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Originally titled "Innovations in IT and Social Media: Connecting to Recruit, Enroll and Support Students in Study Abroad" (which is a very long and boring title), this was a 75-minute talk on social …

Originally titled "Innovations in IT and Social Media: Connecting to Recruit, Enroll and Support Students in Study Abroad" (which is a very long and boring title), this was a 75-minute talk on social media for study abroad professionals at the <a>IES Abroad</a> conference in Chicago on October 14, 2010.

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  • The world used to be a big place.
  • One to one, took forever
  • One to one, somewhat faster
  • One to one, very fast
  • One to many
  • Many to many
  • The world is a much smaller place today.
  • Communication was in-person and limited by geography.
  • Most important thing:PEOPLE being socialSame rules applySocial means relationships, friendships, and trust
  • There are social networking ground rules:Act like a person – have a personality – don’t sell if I’m not wanting to buy – provide value
  • What if this guyshowedup to your cookout and tried to sell you a car?
  • YouTube: how-to videos, video blogs, etc.
  • Your website is still the hub – where people come back to interact with your business.

Transcript

  • 1. Innovations in IT and Social Media: Connecting to Recruit, Enroll and Support Students in Study Abroad
  • 2. Super Scary Social Media
  • 3. “Need a paramedic on corner of John Wesley Dobbs and Jackson st. Woman on the ground unconscious. PlsReTweet”
    Atlanta, May 2009
  • 4. Is Social Media a Fad?
    http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Reach
    You
    Your Friends
    Their Friends
  • 14.
  • 15. Social Media
    (a definition)
    People using technology to be social
  • 16.
  • 17.
  • 18.
  • 19. Who is your audience and where can you find them?
  • 20. Start a Blog
    Your very own soapbox: use it wisely.
    Wordpress.com
    Blogger.com
    Typepad.com
    Gain followers and become an expert.
  • 21. Create a Facebook page
    400 million users
    130 friends/user
  • 22. Search Twitter
    search.Twitter.com
    Search the content of tweets
    TweepSearch.com
    Find Twitter users by profile, location
  • 23. Set up a Linkedin Profile
    75 million users
  • 24. Be a YouTube Star
    2nd largest search engine in the world
  • 25. Your Website
  • 26.
  • 27. Information travels at the speed of Twitter
  • 28. Boston.com: A resident takes photos of a building damaged in Talca, Chile, Saturday, Feb. 27, 2010. (AP Photo/Sebastian Martinez)
  • 29. Thanks!
    email
    chas@grundyhome.com
    blog
    grundyhome.com
    twitter
    twitter.com/chasgrundy
    facebook
    facebook.com/chasgrundy
    linkedin
    linkedin.com/in/chasgrundy