Social Media is a
Waste of Time
Chas Grundy
June 2, 2011
Photo	
  credit:	
  h,p://www.flickr.com/photos/swimparallel/	
  
Small
business
owner…

…and chief
marketing
officer.
Photo	
  credit:	
  h,p://www.flickr.com/photos/kovenkin/3965865576/	
...
Photo	
  credit:	
  h,p://www.flickr.com/photos/jdanvers/3985204797/	
  
Photo	
  credit:	
  h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338	
  
Photo	
  credit:	
  h,p://www.flickr.com/photos/kovenkin/3965865576/	
  
Marketing begins
with strategy, not
social media.
Photo	
  credit:	
  h,p://www.flickr.com/photos/indrarado/5558892445	
  
AUDIENCE
GOALS
MEASURE
Photo	
  credit:	
  h,p://www.flickr.com/photos/usnavy/5387296797/	
  
Product
 Price
Placement
 Promotion
Four	
  P’s	
  
Why are we so
focused on
promotion?!
The	
  Funnel	
  
visits website
calls salesperson
requests quote
buys something
The	
  Funnel	
  for	
  Websites	
  
visits website
looks at pages
requests info
applies
Photo	
  credit:	
  h,p://www.flickr.com/photos/kovenkin/3965865576/	
  
So what about
marketing?
Photo	
  credit:	
  h,p://www.flickr.com/photos/kovenkin/3965865576/	
  
Marketing is a tax
you pay for being
unremarkable....
Photo	
  credit:	
  h,p://www.flickr.com/photos/swirlingthoughts/181995076/	
  
Word of
mouth is
hot.
The Dream
You Your Friends Their Friends
A whole mess o’ customers
People using	
  
technology to	
  
be	
  social	
  
Social	
  Media	
  
(a	
  defini)on)	
  
Photo	
  credit:h,p://www.flickr.com/photos/assbach/280561228/	
  
expend significant energy
over the next three weeks
trashing comcast.
“
”Michael	
  Arrington,	
  TechCrunch	
  
an @comca...
1.  Understand your business.
2.  Learn marketing 101.
3.  Create a strategy.
4.  Be remarkable.
5.  Social media is just ...
email	
   chas@grundyhome.com	
  
twi,er	
   @chasgrundy	
  
linkedin	
   linkedin.com/in/chasgrundy	
  
blog	
   grundyho...
Social media is a waste of time
Social media is a waste of time
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Social media is a waste of time

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Is social media a waste of time? For your business, the answer is: probably.

Presented June 2, 2011 in South Be

Published in: Education
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Social media is a waste of time

  1. 1. Social Media is a Waste of Time Chas Grundy June 2, 2011 Photo  credit:  h,p://www.flickr.com/photos/swimparallel/  
  2. 2. Small business owner… …and chief marketing officer. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
  3. 3. Photo  credit:  h,p://www.flickr.com/photos/jdanvers/3985204797/  
  4. 4. Photo  credit:  h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338  
  5. 5. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   Marketing begins with strategy, not social media.
  6. 6. Photo  credit:  h,p://www.flickr.com/photos/indrarado/5558892445   AUDIENCE
  7. 7. GOALS
  8. 8. MEASURE Photo  credit:  h,p://www.flickr.com/photos/usnavy/5387296797/  
  9. 9. Product Price Placement Promotion Four  P’s   Why are we so focused on promotion?!
  10. 10. The  Funnel   visits website calls salesperson requests quote buys something
  11. 11. The  Funnel  for  Websites   visits website looks at pages requests info applies
  12. 12. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   So what about marketing?
  13. 13. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   Marketing is a tax you pay for being unremarkable. “ ”Robert  Stephens,  founder,  Geek  Squad  
  14. 14. Photo  credit:  h,p://www.flickr.com/photos/swirlingthoughts/181995076/   Word of mouth is hot.
  15. 15. The Dream You Your Friends Their Friends A whole mess o’ customers
  16. 16. People using   technology to   be  social   Social  Media   (a  defini)on)  
  17. 17. Photo  credit:h,p://www.flickr.com/photos/assbach/280561228/  
  18. 18. expend significant energy over the next three weeks trashing comcast. “ ”Michael  Arrington,  TechCrunch   an @comcastcares origin story:
  19. 19. 1.  Understand your business. 2.  Learn marketing 101. 3.  Create a strategy. 4.  Be remarkable. 5.  Social media is just a tactic. What we learned today…
  20. 20. email   chas@grundyhome.com   twi,er   @chasgrundy   linkedin   linkedin.com/in/chasgrundy   blog   grundyhome.com  
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