Social media is a waste of time

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Is social media a waste of time? For your business, the answer is: probably.

Presented June 2, 2011 in South Be

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Social media is a waste of time

  1. 1. Social Media is a Waste of Time Chas Grundy June 2, 2011 Photo  credit:  h,p://www.flickr.com/photos/swimparallel/  
  2. 2. Small business owner… …and chief marketing officer. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
  3. 3. Photo  credit:  h,p://www.flickr.com/photos/jdanvers/3985204797/  
  4. 4. Photo  credit:  h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338  
  5. 5. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   Marketing begins with strategy, not social media.
  6. 6. Photo  credit:  h,p://www.flickr.com/photos/indrarado/5558892445   AUDIENCE
  7. 7. GOALS
  8. 8. MEASURE Photo  credit:  h,p://www.flickr.com/photos/usnavy/5387296797/  
  9. 9. Product Price Placement Promotion Four  P’s   Why are we so focused on promotion?!
  10. 10. The  Funnel   visits website calls salesperson requests quote buys something
  11. 11. The  Funnel  for  Websites   visits website looks at pages requests info applies
  12. 12. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   So what about marketing?
  13. 13. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   Marketing is a tax you pay for being unremarkable. “ ”Robert  Stephens,  founder,  Geek  Squad  
  14. 14. Photo  credit:  h,p://www.flickr.com/photos/swirlingthoughts/181995076/   Word of mouth is hot.
  15. 15. The Dream You Your Friends Their Friends A whole mess o’ customers
  16. 16. People using   technology to   be  social   Social  Media   (a  defini)on)  
  17. 17. Photo  credit:h,p://www.flickr.com/photos/assbach/280561228/  
  18. 18. expend significant energy over the next three weeks trashing comcast. “ ”Michael  Arrington,  TechCrunch   an @comcastcares origin story:
  19. 19. 1.  Understand your business. 2.  Learn marketing 101. 3.  Create a strategy. 4.  Be remarkable. 5.  Social media is just a tactic. What we learned today…
  20. 20. email   chas@grundyhome.com   twi,er   @chasgrundy   linkedin   linkedin.com/in/chasgrundy   blog   grundyhome.com  

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