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Social media is a waste of time

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Is social media a waste of time? For your business, the answer is: probably. …

Is social media a waste of time? For your business, the answer is: probably.

Presented June 2, 2011 in South Be

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  • 1. Social Media is aWaste of TimeChas GrundyJune 2, 2011Photo  credit:  h,p://www.flickr.com/photos/swimparallel/  
  • 2. Smallbusinessowner……and chiefmarketingofficer. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
  • 3. Photo  credit:  h,p://www.flickr.com/photos/jdanvers/3985204797/  
  • 4. Photo  credit:  h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338  
  • 5. Marketing begins with strategy, not social media.Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
  • 6. AUDIENCEPhoto  credit:  h,p://www.flickr.com/photos/indrarado/5558892445  
  • 7. GOALS
  • 8. MEASUREPhoto  credit:  h,p://www.flickr.com/photos/usnavy/5387296797/  
  • 9. Four  P’s   Product Price Why are we so focused on promotion?!Placement Promotion
  • 10. The  Funnel  visits websitecalls salespersonrequests quotebuys something
  • 11. The  Funnel  for  Websites  visits websitelooks at pagesrequests infoapplies
  • 12. So what about marketing?Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
  • 13. “ Marketing is a tax you pay for being unremarkable. Robert  Stephens,  founder,  Geek  Squad   ”Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
  • 14. Word of mouth is hot.Photo  credit:  h,p://www.flickr.com/photos/swirlingthoughts/181995076/  
  • 15. A whole mess o’ customersThe Dream You Your Friends Their Friends
  • 16. Social  Media  (a  defini)on)   People using   technology to   be  social  
  • 17. Photo  credit:h,p://www.flickr.com/photos/assbach/280561228/  
  • 18. an @comcastcares origin story:“ expend significant energy over the next three weeks trashing comcast. Michael  Arrington,  TechCrunch   ”
  • 19. What we learned today…1.  Understand your business.2.  Learn marketing 101.3.  Create a strategy.4.  Be remarkable.5.  Social media is just a tactic.
  • 20. email   chas@grundyhome.com   blog   grundyhome.com   twi,er   @chasgrundy  linkedin   linkedin.com/in/chasgrundy