• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Social media is a waste of time

on

  • 1,496 views

Is social media a waste of time? For your business, the answer is: probably.

Is social media a waste of time? For your business, the answer is: probably.

Presented June 2, 2011 in South Be

Statistics

Views

Total Views
1,496
Views on SlideShare
1,479
Embed Views
17

Actions

Likes
1
Downloads
19
Comments
0

3 Embeds 17

http://grundyhome.com 15
http://twitter.com 1
http://grundyhome.harmonyapp.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media is a waste of time Social media is a waste of time Presentation Transcript

    • Social Media is aWaste of TimeChas GrundyJune 2, 2011Photo  credit:  h,p://www.flickr.com/photos/swimparallel/  
    • Smallbusinessowner……and chiefmarketingofficer. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
    • Photo  credit:  h,p://www.flickr.com/photos/jdanvers/3985204797/  
    • Photo  credit:  h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338  
    • Marketing begins with strategy, not social media.Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
    • AUDIENCEPhoto  credit:  h,p://www.flickr.com/photos/indrarado/5558892445  
    • GOALS
    • MEASUREPhoto  credit:  h,p://www.flickr.com/photos/usnavy/5387296797/  
    • Four  P’s   Product Price Why are we so focused on promotion?!Placement Promotion
    • The  Funnel  visits websitecalls salespersonrequests quotebuys something
    • The  Funnel  for  Websites  visits websitelooks at pagesrequests infoapplies
    • So what about marketing?Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
    • “ Marketing is a tax you pay for being unremarkable. Robert  Stephens,  founder,  Geek  Squad   ”Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
    • Word of mouth is hot.Photo  credit:  h,p://www.flickr.com/photos/swirlingthoughts/181995076/  
    • A whole mess o’ customersThe Dream You Your Friends Their Friends
    • Social  Media  (a  defini)on)   People using   technology to   be  social  
    • Photo  credit:h,p://www.flickr.com/photos/assbach/280561228/  
    • an @comcastcares origin story:“ expend significant energy over the next three weeks trashing comcast. Michael  Arrington,  TechCrunch   ”
    • What we learned today…1.  Understand your business.2.  Learn marketing 101.3.  Create a strategy.4.  Be remarkable.5.  Social media is just a tactic.
    • email   chas@grundyhome.com   blog   grundyhome.com   twi,er   @chasgrundy  linkedin   linkedin.com/in/chasgrundy