Social media is a waste of time

Social Media is aWaste of TimeChas GrundyJune 2, 2011Photo credit: h,p://www.ﬂickr.com/photos/swimparallel/

Smallbusinessowner……and chiefmarketingofficer. Photo credit: h,p://www.ﬂickr.com/photos/kovenkin/3965865576/

Photo credit: h,p://www.ﬂickr.com/photos/jdanvers/3985204797/

Photo credit: h,p://sports.espn.go.com/nﬂ/preview07/news/story?id=2973338

Marketing begins with strategy, not social media.Photo credit: h,p://www.ﬂickr.com/photos/kovenkin/3965865576/

AUDIENCEPhoto credit: h,p://www.ﬂickr.com/photos/indrarado/5558892445

MEASUREPhoto credit: h,p://www.ﬂickr.com/photos/usnavy/5387296797/

Four P’s Product Price Why are we so focused on promotion?!Placement Promotion

The Funnel visits websitecalls salespersonrequests quotebuys something

The Funnel for Websites visits websitelooks at pagesrequests infoapplies

So what about marketing?Photo credit: h,p://www.ﬂickr.com/photos/kovenkin/3965865576/

“ Marketing is a tax you pay for being unremarkable. Robert Stephens, founder, Geek Squad ”Photo credit: h,p://www.ﬂickr.com/photos/kovenkin/3965865576/

Word of mouth is hot.Photo credit: h,p://www.ﬂickr.com/photos/swirlingthoughts/181995076/

A whole mess o’ customersThe Dream You Your Friends Their Friends

Social Media (a deﬁni)on) People using technology to be social

Photo credit:h,p://www.ﬂickr.com/photos/assbach/280561228/

an @comcastcares origin story:“ expend significant energy over the next three weeks trashing comcast. Michael Arrington, TechCrunch ”

What we learned today…1.  Understand your business.2.  Learn marketing 101.3.  Create a strategy.4.  Be remarkable.5.  Social media is just a tactic.

email chas@grundyhome.com blog grundyhome.com twi,er @chasgrundy linkedin linkedin.com/in/chasgrundy

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Social media is a waste of time

by Chas Grundy on Jun 02, 2011

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Social media is a waste of time — Presentation Transcript