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Social media is a waste of time

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Is social media a waste of time? For your business, the answer is: probably. …

Is social media a waste of time? For your business, the answer is: probably.

Presented June 2, 2011 in South Be

Published in: Education
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  • 1. Social Media is a Waste of Time Chas Grundy June 2, 2011 Photo  credit:  h,p://www.flickr.com/photos/swimparallel/  
  • 2. Small business owner… …and chief marketing officer. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/  
  • 3. Photo  credit:  h,p://www.flickr.com/photos/jdanvers/3985204797/  
  • 4. Photo  credit:  h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338  
  • 5. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   Marketing begins with strategy, not social media.
  • 6. Photo  credit:  h,p://www.flickr.com/photos/indrarado/5558892445   AUDIENCE
  • 7. GOALS
  • 8. MEASURE Photo  credit:  h,p://www.flickr.com/photos/usnavy/5387296797/  
  • 9. Product Price Placement Promotion Four  P’s   Why are we so focused on promotion?!
  • 10. The  Funnel   visits website calls salesperson requests quote buys something
  • 11. The  Funnel  for  Websites   visits website looks at pages requests info applies
  • 12. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   So what about marketing?
  • 13. Photo  credit:  h,p://www.flickr.com/photos/kovenkin/3965865576/   Marketing is a tax you pay for being unremarkable. “ ”Robert  Stephens,  founder,  Geek  Squad  
  • 14. Photo  credit:  h,p://www.flickr.com/photos/swirlingthoughts/181995076/   Word of mouth is hot.
  • 15. The Dream You Your Friends Their Friends A whole mess o’ customers
  • 16. People using   technology to   be  social   Social  Media   (a  defini)on)  
  • 17. Photo  credit:h,p://www.flickr.com/photos/assbach/280561228/  
  • 18. expend significant energy over the next three weeks trashing comcast. “ ”Michael  Arrington,  TechCrunch   an @comcastcares origin story:
  • 19. 1.  Understand your business. 2.  Learn marketing 101. 3.  Create a strategy. 4.  Be remarkable. 5.  Social media is just a tactic. What we learned today…
  • 20. email   chas@grundyhome.com   twi,er   @chasgrundy   linkedin   linkedin.com/in/chasgrundy   blog   grundyhome.com  

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