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Permission Means… OK TO USE DEFINITELY NOT OK TO USE Opted in from my site x I havent emailed the Purchased a product from recipients address for more me within the last 2 years than 2 years Handed me their business x I obtained the email card at a trade show or addresses from a third party other event knowing Id contact them x I scraped or "copy and pasted" the addresses from They completed an oﬄine form and indicated they the Internet wanted to be emailed Source: Campaign Monitor
• Sign up forms • Subscribe from website • Opt in at events • Previous registrants
Quality over Quantity h"p://www.ﬂickr.com/photos/4wardever/5023427371/
Removing bad addresses How you got on this list What you’ll get from staying on Super easy to unsubscribe h"p://www.ﬂickr.com/photos/otrops/4250799736/
CAN‐SPAM Act of 2003 The CAN‐SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penal@es for viola@ons. h"p://business.^c.gov/documents/bus61‐can‐spam‐act‐Compliance‐Guide‐for‐Business1
presentation by chas grundy email firstname.lastname@example.org blog grundyhome.com twitter twitter.com/chasgrundy linkedin linkedin.com/in/chasgrundy this presentation is available at slideshare.net/chasgrundy