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Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
Email Marketing (101)
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Email Marketing (101)

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Presented at the University of Notre Dame on December 8, 2010.

Presented at the University of Notre Dame on December 8, 2010.

Published in: Education
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  • 1. Email MarketingDecember 8, 2010Chas GrundyDirector of Interactive Marketing
  • 2. 11% of teens use email dailyh"p://pewinternet.org/Reports/2010/Teens‐and‐Mobile‐Phones.aspx
2011
E‐Expecta@ons
Report
h"p://www.noellevitz.com

  • 3. 79% of teens use email to learn about schoolsh"p://pewinternet.org/Reports/2010/Teens‐and‐Mobile‐Phones.aspx
2011
E‐Expecta@ons
Report
h"p://www.noellevitz.com

  • 4. Brochures Search Marketing Direct Mail FacebookTelevision Website YouTube Radio iTunes U Outdoor Public Email Relations Marketing
  • 5. PERMISSION
  • 6. Permission
Means…

OK
TO
USE
 
DEFINITELY
NOT
OK
TO
USE
  Opted
in
from
my
site
 x  I
havent
emailed
the
  Purchased
a
product
from
 recipients
address
for
more
 me
within
the
last
2
years
 than
2
years
  Handed
me
their
business
 x  I
obtained
the
email
 card
at
a
trade
show
or
 addresses
from
a
third
party
 other
event
knowing
Id
 contact
them
 x  I
scraped
or
"copy
and
 pasted"
the
addresses
from
  They
completed
an
offline
 form
and
indicated
they
 the
Internet
 wanted
to
be
emailed
 Source:
Campaign
Monitor

  • 7. •  Sign
up
forms
•  Subscribe
from
 website
•  Opt
in
at
events
•  Previous
registrants

  • 8. askwhenthey’rehappiest
  • 9. Quality over Quantity h"p://www.flickr.com/photos/4wardever/5023427371/

  • 10. Removing
bad
addresses
 How
you
got
 on
this
list
What
you’ll
get
from
staying
on
 Super
easy
to
 unsubscribe
 h"p://www.flickr.com/photos/otrops/4250799736/

  • 11. CAN‐SPAM
 Act
of
2003
 The
CAN‐SPAM
Act,
a
 law
that
sets
the
rules
 for
commercial
email,
 establishes
requirements
 for
commercial
 messages,
gives
 recipients
the
right
to
 have
you
stop
emailing
 them,
and
spells
out
 tough
penal@es
for
 viola@ons.
h"p://business.^c.gov/documents/bus61‐can‐spam‐act‐Compliance‐Guide‐for‐Business1

  • 12. $16,000 h"p://www.flickr.com/photos/63056612@N00/155554663/

  • 13. INSTITUTIONAL
SPAM
 h"p://www.flickr.com/photos/kkbb/266081922/

  • 14. Subscribing via ListServSubscribing via Campaign Monitor
  • 15. ListServ
Pros
 Cons
•  Free
 •  No
stats
 •  Hard
to
subscribe
and
 unsubscribe
 •  Inconsistent
support
of
 HTML
 •  Difficult
to
send
HTML
 emails
 •  Can
get
ND
spam
blocked
 •  Requires
approvals

  • 16. Email
Service
Providers
•  Protect
your
status,
get
your
emails
through
•  Provide
stats
•  Easy
to
subscribe
and
unsubscribe
•  Easy
to
send
emails
•  Use
templates

  • 17. What gets measured gets improved.
  • 18. A/B Testing
  • 19. Blast Newsletter Letter• Postcard • Regular • Internal schedule• Short, • Readable sweet • Consistent • Get to the• What’s the • Scannable point point? • Useful• Call to Action
  • 20. Type: BlastGoal: SellSoftwareGood  Top is clear,scannable  ScreenshotsBad  First, A Recap  Where’s theCall-to-Action?
  • 21. Type: BlastGoal: GainsupportersGood  Emotionalconnection  Image sells it  Call to action!Bad  What is it for?
  • 22. Type: NewsletterGoal: Increasefollowers, convertto customersGood  Catchy images  Scannableheadlines  Drive towebsiteBad  Reinforcepermission andunsubscribe
  • 23. Images
off
 Images
on

  • 24. presentation by chas grundy email chas@grundyhome.com blog grundyhome.com twitter twitter.com/chasgrundy linkedin linkedin.com/in/chasgrundy this presentation is available at slideshare.net/chasgrundy

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