Who is Mary Louise Murray ? An assertive successful leader with proven abilities to strategically plan, manage, budget and promote established and new product lines. She develops and executes promotional programs including ethnic marketing, managing media and partnership negotiations. Has also provided sales forecasting, sales support, business and market research analysis, project and interdepartmental coordination.
8 years of professional and post graduate experience with the following companies:
Mary Louise Murray Where is she now in her career?
Dollar Tree Stores Bob Rudham, VP of Merchandising Barb Seman, VP of Marketing Mary Murray Marketing Manager Mahogany Ligon Marketing Coordinator Jeff Edyney Graphic Manager Bob Sasser President/COO Jerald Motil Marketing Intern Kim Rouke Media Analyst
Ad/Marketing Manager, DOLLAR TREE STORES INC., Chesapeake, VA
Controls expenditures within budget for new product development and promotions
Generates and evaluates new ideas for promotions, articles, press releases, publicity, etc. and ensures coordination and consistency with internal marketing/advertising/sales professionals; presents ideas to management as a appropriate
Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
Prepares sales and profit estimates and project manage production and distribution for promotions.
While also preparing band/product marketing plans and discontinuation plans to ensure that the product range is in tune with market opportunities
Ensures effective administration of brands/products through marketing proposals product briefs, brand plans, meanwhile constantly monitoring performances of managed brands/products to ensure it meets company objectives.
Identifies new business opportunities for new products, re-launches, packaging changes, range extensions and proposes initial plans to exploit these opportunities
Participates in annual performance evaluations completed on associates, also providing training and development as needed.
Successfully implemented and executed over 300+ grand opening with media plans for new, relocation and expansion stores.
Oversaw three media flights that yielded 2% percent comp increases over prior year in 32 markets.
Developed ROP Ads for 32 markets and worked closely with agency on all PR efforts.
UniWorld - Burger King TBD Group Account Director Dianne Williams Account Director Miami Audrene Chakmakjian Account Director Creative Jamal Ali Field Director Kathy Warren Reg. Acct Supv. Mary Murray Reg. Acct. Supv Vickie Casanova Reg. Acct Supv. Keira Edwards Account Executive Ken Gilbert President/COO Latasha Owens-Hobdy Account Executive Olivia Johnson Account Coordinator
NORTHEAST Mary Murray, Regional Acct. Sup. MIDWEST & TEXAS Vickie Casanova, Regional Acct. Sup. SOUTHEAST Jamal Ali Kathy Warren, Sr. Regional Acct Sup. Dianne Williams, Regional Acct. Sup. WEST MOUNTAIN & SOUTHWEST BK Regional Map Effective April 1, 2003
“ Mary has always conducted herself with confidence and integrity. Our group often looks to her as a leader because of her extensive marketing knowledge. She draws on her education and her past marketing experience to formulate and execute new ideas that grow sales for our company. She is known for doing whatever it takes to build sales and customer counts in the restaurants.”
Mary Louise Murray What’s her opportunities?? Mary seeks a cautious approach to solving problems. She wants to solve problems within the framework of a team environment. Seldom will she force her opinion as she prefers a compromise as opposed to a win-lose situation.