Hobnobsalesbook Brentwood

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Hobnobsalesbook Brentwood

  1. 1. HOBNOB (VERB): TO SOCIALIZE OR TALK INFORMALLY The Best Source For Brentwood, TN Information
  2. 2. WHY INTERNET MARKETING ? <ul><li>Did you Know? </li></ul><ul><li>2 out of 3 people are currently internet users </li></ul><ul><li>The Internet will influence nearly half of total retail sales in 2010 </li></ul><ul><li>57.1% of shoppers 18 or older say the Internet is their main source of information pre-purchase.        (Burst Media, April, 2006) </li></ul><ul><li>Internet-based coupon usage grew 111% in 2002, and another 365% in 2003 </li></ul><ul><li>36% of online consumers download coupons at least monthly** </li></ul><ul><li>Americans spend more time per week on the Internet than watching TV. </li></ul><ul><li>The purchasing decisions of Web surfing Americans are influenced more by the Internet than any other media except television. </li></ul><ul><li>As much as 52% of customers go online before buying offline        (Yahoo/OMD, 2006) </li></ul><ul><li>We Target These People! Are You? </li></ul>
  3. 3. WHAT IS ? <ul><li>HobNobBrentwood.com is an information based website for local cities and communities where people can find anything relevant to their city. </li></ul><ul><li>Our Goal is to make HobNobBrentwood.com a “one-stop” shop for Brentwood residents as well as visitors. </li></ul><ul><li>One source for News, Events, Shopping, Coupons, Restaurants, and MUCH MORE! </li></ul><ul><li>If the internet is the information superhighway to the world, HobNob is the highway to Brentwood. </li></ul>
  4. 4. WHO BENEFITS FROM <ul><li>Update the public on any events, awards, or other relevant info </li></ul><ul><li>Provide relevant information on your business </li></ul><ul><li>Feature your restaurant, New Items, awards, and featured menus/specials </li></ul><ul><li>Update new information and correspond with readers interested in your industry and products </li></ul><ul><li>Offer incentive coupons to drive more consumers to your business </li></ul><ul><li>Get updated information on upcoming events and activities </li></ul><ul><li>Learn about new and existing businesses </li></ul><ul><li>Utilize Restaurant guide for local menus, Suggestions, and current “hot spots” </li></ul><ul><li>Gain and discuss valuable information related to business, hobbies, special interests, entertainment and more </li></ul><ul><li>Find Valuable Savings at local establishments </li></ul>Readers / Subscribers Local Businesses
  5. 5. REACHES YOUR TARGET MARKET <ul><li>Hob Nob Brentwood website/Directory </li></ul><ul><li>Hob Nob Brentwood Rewards </li></ul><ul><li>Hob Nob Email Newsletter </li></ul><ul><li>Home Owners Mailout </li></ul><ul><li>45,000-90,000 hits per month </li></ul><ul><li>3,000-5,000 coupons printed/viewed per month </li></ul><ul><li>Approx 9,000 strong 4x/mo </li></ul><ul><li>500 handouts per </li></ul>Advertising Opportunities Reach and Frequency
  6. 6. THE SITE
  7. 7. DIRECTORY FEATURE LISTING OPTIONS <ul><li>Category Feature Listing </li></ul><ul><li>$1,200/yr </li></ul><ul><li>Top Category Listing </li></ul><ul><li>Logo/Banner </li></ul><ul><li>Add. Links </li></ul><ul><li>Map Listing </li></ul><ul><li>3 Spots per Category </li></ul><ul><li>Sponsor Listing </li></ul><ul><li>$600/yr </li></ul><ul><li>Front Page Exposure </li></ul><ul><li>Logo/Banner </li></ul><ul><li>Add. Links </li></ul><ul><li>5 Spots per category </li></ul><ul><li>Basic Listing </li></ul><ul><li>$300/yr </li></ul><ul><li>Front Page Exposure </li></ul><ul><li>Logo/Banner </li></ul><ul><li>Add. Links to Map/webpage/coupon </li></ul><ul><li>Free Listing </li></ul><ul><li>Name/Address/Phone </li></ul>
  8. 8. WEBPAGE EXAMPLES Basic Web Page Premium Web Page <ul><li>Limited content </li></ul><ul><li>Address / Phone / Logo / Map Listing / Link to Website </li></ul><ul><li>Brief Description of business </li></ul><ul><li>Unlimited Content </li></ul><ul><li>Pictures / Graphs / Video / Etc. </li></ul>
  9. 9. COUPONS DRIVE CUSTOMERS! Basic Listing $59/mo Premium Listing $79/mo <ul><li>75% of the 24-44 age group uses coupons for purchases </li></ul><ul><li>84% of surveyed internet users with household incomes over $75,000 use online coupons for purchases </li></ul><ul><li>61% of coupon users said that coupons influence them to try new products or services </li></ul>
  10. 10. TRACK-ABLE RESULTS! SEE YOUR RESULTS AND TRACK YOUR ROI 24/7
  11. 11. <ul><li>Featured Business </li></ul><ul><li>$150 / Wk </li></ul><ul><li>Logos/Photos included </li></ul><ul><li>Descriptive Article </li></ul><ul><li>Include Specials or announcements </li></ul><ul><li>Quick Links Coupons </li></ul><ul><li>$99 / Wk </li></ul><ul><li>Track-able Results </li></ul><ul><li>Drive Customers </li></ul><ul><li>Instant Results </li></ul><ul><li>(Must have Coupon subscriptions) </li></ul>
  12. 12. OTHER OPPORTUNITIES FOR INCREASED EXPOSURE <ul><li>Rotating Page Banner </li></ul><ul><li>$500/mo </li></ul><ul><li>Top of every page on HobNob </li></ul><ul><li>Linkable to website, coupons, survey, etc. </li></ul><ul><li>Most Exposure available on HobNob </li></ul><ul><li>Directory Category Sponsor </li></ul><ul><li>$300/mo </li></ul><ul><li>Largest Ad in Directory </li></ul><ul><li>First Ad seen in each category search </li></ul><ul><li>Linkabe to webpage, website, etc. </li></ul><ul><li>Unlimited Content </li></ul><ul><li>Bottom Page Rotating Banner </li></ul><ul><li>$200/mo </li></ul><ul><li>Webpage included with unlimited content </li></ul><ul><li>Appears on every page </li></ul><ul><li>Banner Links to webpage </li></ul>

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