Partnership (pärt n r-sh p ), A relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal. The Power of Partnership
Today’s Overview Introduction to ‘Vision Pre Media’
Who We Are
Core Services
Our Focus
Emerging Technologies
VDP
Integrated Marketing
Corporate Communication
VAM
In Review
Next Steps
Who We Are The Vision Group
Leading provider of marketing communication solutions that are sustainable in their deployment, exceed client expectations and provide a positive Return-on-Investment
Uniquely positioned to create more value and opportunity for our customers to build their business
Among the Nations’ largest single provider of digital output technology
Forest Stewardship Council (FSC) certified
Launch Creative– a PROMO 100 (#32) brand marketing agency
Our Philosophy To offer solutions to business problems “ A solution is not just a more complex printing project; it is a combination of strategy, services, technology, and output that meets a business need.”
Core Services Photo
Photography
Image Correction
Prepress & Imaging
Digital Printing
Conventional Offset Printing
Catalog Production
Digital Asset Management
Web to Print Solutions
Creative Services
The Vision Group
Core Services Photography Our on-site photo studio offers both digital and conventional photography. Our professional photographers make everything from location shots to table top a snap. And your graphic message stays sharp, clear and focused .
Core Services
Prepress and Imaging
Fifty-plus years in the graphics business. An experienced, can-do work force. The very latest technology. With Vision, when it comes to PreMedia and imaging, you get it all. All digital. All day. Any way
Core Services Design & Creative Services Our full-service in-house design department, offers a full range of design and creative capabilities. From concept to completion, our creative teams can design a message and look for you that’s original, dynamic and unique. No matter what the medium.
Online Digital Asset Management and Repurposing Managing Digital Assets Bringing to market faster and Communicate consistently across channels Layouts Web Print Images Text Metadata e-Commerce Downsample Change file format Crop for catalog Convert to XML Change colorspace Batch convert formats Upload to web site Download Hi-res Drag & Drop OPI Files Simulate new print process Soft proof and approve
Vision Asset Management The Xinet® WebNative® suite is an elegant system that powers multi-site collaborative networks linked over the Internet and accessible through any browser Vision Asset Management works to create a seamless and efficient workflow A server-based digital asset management system integrated with a powerful graphic production and networking infrastructure Discover Your Savings Potential!
Variable Data Printing An Audience of One Variable Data Printing uses your Database information to target your customers and address them individually
Our Focus Applied Media Collaboration
Variable Data Printing
Integrated Market Campaigns
Trigger Based Marketing Solutions
Corporate Communications
Web to Print Solutions
Digital Asset Management
Each piece becomes a finely targeted sales tool
Target Marketing Gets Results Using Customer Data = Sales Name, text, photos, and illustrations were selected from a data base enabling each piece to be visually customized
Integrated Marketing Strategies
Strategic marketing approach
Improve direct mail/email response rates
Capture online response in real time
Provide relevant content in response to preferences.
Engage responders in a more meaningful dialogue.
Convert responders’ preferences into revenue.
Real time reports on responses to online activity.
1 Postcard or Email Campaign 2 Campaign Leads to Personalized URL www.JoeSmith.GotPurl.com 3 Personalized Survey Page With All Information Filled In 4 Alert! Email To Sales 5 Direct Sales Call 6 Thank You Email or Letter Dashboard for Response Tracking Integrated Marketing Campaign Blueprint Database Sales & Marketing Responses Saved in Database
Data Management, Collection, Segmenting and Warehousing
List Acquisition
Response Tracking
Relevant Personalization = Profits Gains Achieved Using Relevant, Personalized Communication Marketing SOURCE: CAP VENTURE SURVEY “ Campaigns that utilize relevant graphics and text commonly see a 3-5 x lift in response rates” – PODi, The Digital Printing Initiative “ 42% of direct mail recipients prefer to respond online study” DMA
Corporate Communications The next generation of online management tools for your on-line, digital, offset and fulfillment requirements.
Web to Print Solutions
Corporate identity and design standards are maintained
Create secure libraries of images, text and forms
Maintain a secure, encrypted database online
Personalize creative, on-line proofing
Complete client customization
Develop scalable personalized collateral
Develop scalable direct mail programs
Online Order – Billing – Payment
Dashboard Report capabilities
Seamless web-interface and brand identity throughout
Benefits that Vision Provides
Vision’s Proprietary Solution On-Line Automation
Sets the standards for efficiency, consistency and availability
Improves the overall workflow process
Helps reduce the cost of print procurement
Provides you an advanced suite of applications designed to meet your specific online print procurement needs.
Next Steps A Winning Combination
Listening to you
Understand your objectives
Create a strategy
Execute the plan
Evaluate the Data
Make the Adjustments
See the Results
People. Technology. Solutions The Power of Partnerships
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