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  • 1.  
  • 2. VISION’S TECHNOLOGIES Interactive Workflow Solutions
  • 3. Partnership (pärt n r-sh p ), A relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal. The Power of Partnership
  • 4. Today’s Overview Introduction to ‘Vision Pre Media’
    • Who We Are
    • Core Services
    • Our Focus
    • Emerging Technologies
      • VDP
      • Integrated Marketing
      • Corporate Communication
      • VAM
    • In Review
    • Next Steps
  • 5. Who We Are The Vision Group
    • Leading provider of marketing communication solutions that are sustainable in their deployment, exceed client expectations and provide a positive Return-on-Investment
    • Uniquely positioned to create more value and opportunity for our customers to build their business
    • Among the Nations’ largest single provider of digital output technology
    • Forest Stewardship Council (FSC) certified
    • Launch Creative– a PROMO 100 (#32) brand marketing agency
  • 6. Our Philosophy To offer solutions to business problems “ A solution is not just a more complex printing project; it is a combination of strategy, services, technology, and output that meets a business need.”
  • 7. Core Services Photo
      • Photography
      • Image Correction
      • Prepress & Imaging
      • Digital Printing
      • Conventional Offset Printing
      • Catalog Production
      • Digital Asset Management
      • Web to Print Solutions
      • Creative Services
    The Vision Group
  • 8. Core Services Photography Our on-site photo studio offers both digital and conventional photography. Our professional photographers make everything from location shots to table top a snap. And your graphic message stays sharp, clear and focused .
  • 9. Core Services
      • Prepress and Imaging
    Fifty-plus years in the graphics business. An experienced, can-do work force. The very latest technology. With Vision, when it comes to PreMedia and imaging, you get it all. All digital. All day. Any way
  • 10. Core Services Design & Creative Services Our full-service in-house design department, offers a full range of design and creative capabilities. From concept to completion, our creative teams can design a message and look for you that’s original, dynamic and unique. No matter what the medium.
  • 11. Online Digital Asset Management and Repurposing Managing Digital Assets Bringing to market faster and Communicate consistently across channels Layouts Web Print Images Text Metadata e-Commerce Downsample Change file format Crop for catalog Convert to XML Change colorspace Batch convert formats Upload to web site Download Hi-res Drag & Drop OPI Files Simulate new print process Soft proof and approve
  • 12. Vision Asset Management The Xinet® WebNative® suite is an elegant system that powers multi-site collaborative networks linked over the Internet and accessible through any browser Vision Asset Management works to create a seamless and efficient workflow A server-based digital asset management system integrated with a powerful graphic production and networking infrastructure Discover Your Savings Potential!
  • 13. Variable Data Printing An Audience of One Variable Data Printing uses your Database information to target your customers and address them individually
  • 14. Our Focus Applied Media Collaboration
    • Variable Data Printing
    • Integrated Market Campaigns
    • Trigger Based Marketing Solutions
    • Corporate Communications
    • Web to Print Solutions
    • Digital Asset Management
  • 15.
    • Each piece becomes a finely targeted sales tool
    Target Marketing Gets Results Using Customer Data = Sales Name, text, photos, and illustrations were selected from a data base enabling each piece to be visually customized
  • 16. Integrated Marketing Strategies
    • Strategic marketing approach
    • Improve direct mail/email response rates
    • Capture online response in real time
    • Provide relevant content in response to preferences.
    • Engage responders in a more meaningful dialogue.
    • Convert responders’ preferences into revenue.
    • Real time reports on responses to online activity.
  • 17. 1 Postcard or Email Campaign 2 Campaign Leads to Personalized URL www.JoeSmith.GotPurl.com 3 Personalized Survey Page With All Information Filled In 4 Alert! Email To Sales 5 Direct Sales Call 6 Thank You Email or Letter Dashboard for Response Tracking Integrated Marketing Campaign Blueprint Database Sales & Marketing Responses Saved in Database
  • 18. Trigger Marketing Programs Automated Personalized Mailing Campaigns
    • Strategic Consultation
    • Program Management
    • Data Management, Collection, Segmenting and Warehousing
    • List Acquisition
    • Response Tracking
  • 19. Relevant Personalization = Profits Gains Achieved Using Relevant, Personalized Communication Marketing SOURCE: CAP VENTURE SURVEY “ Campaigns that utilize relevant graphics and text commonly see a 3-5 x lift in response rates” – PODi, The Digital Printing Initiative “ 42% of direct mail recipients prefer to respond online study” DMA
  • 20. Corporate Communications The next generation of online management tools for your on-line, digital, offset and fulfillment requirements.
  • 21. Web to Print Solutions
    • Corporate identity and design standards are maintained
    • Create secure libraries of images, text and forms
    • Maintain a secure, encrypted database online
    • Personalize creative, on-line proofing
    • Complete client customization
    • Develop scalable personalized collateral
    • Develop scalable direct mail programs
    • Online Order – Billing – Payment
    • Dashboard Report capabilities
    • Seamless web-interface and brand identity throughout
      • Benefits that Vision Provides
  • 22. Vision’s Proprietary Solution On-Line Automation
    • Sets the standards for efficiency, consistency and availability
    • Improves the overall workflow process
    • Helps reduce the cost of print procurement
    • Provides you an advanced suite of applications designed to meet your specific online print procurement needs.
  • 23. Next Steps A Winning Combination
    • Listening to you
    • Understand your objectives
    • Create a strategy
    • Execute the plan
    • Evaluate the Data
    • Make the Adjustments
    • See the Results
  • 24. People. Technology. Solutions The Power of Partnerships