BRILLIANT MARKETING CAMPAIGNSMarketing and Branding Activities: India and Abroad
Ingredients of Brilliant Marketing Low predictability and high attention spans Right mix of creativity, business insight, a well thought out implementation plan Believability; provide substantial evidence A good story; focus on content Give your promotion a shelf life; make it stay on the radar
TNT: A Dramatic Surprise on a Quiet Square To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then they waited… Video on YouTube
Coca Cola From the streets of Paris to the villages of Western Africa, Coca-Cola is everywhere. But when the drink was first introduced, it only sold 9 glasses per day How did the little company from Atlanta become the worlds most popular soft drink? Brilliant marketing and customer engagement Some of its recent campaigns follow:
Coca Cola: Friendship Machine Video on YouTube
Coca Cola: Reasons to Believe Video on YouTube for campaign aired in India.
Coca Cola: Coke Studio Coke Studio is a confluence of music genres Pakistani and Indian versions adapted from the original Brazilian show named ’Estúdio Coca- Cola’ Has been successful in driving consumer engagement towards the brand Videos on YouTube
Coca Cola: Thanda Matlab… Aamir Khan Yaara da tashan on YouTube Thande ka tadka.. Paanch… on YouTube
Pepsi: Change the Game Change the game ad with Ranbir Kapoor on YouTube
Amul: TVC, Print and Outdoor Ads Mero Gaon Katha Parey on YouTube Amul… The taste of India on YouTube Amul print and outdoor ads on Amul Website
The Hindu vs TOI Times of India hit at The Hindu with this ad. Revenge is the purest form of emotion. The Hindu hit back with 3. Ad campaign 1. Ad campaign 2. Ad campaign 3.
Surf Excel: Daag achche hai Kid beats a water puddle. Video on YouTube Kid acts like a dog. Video on YouTube
Airtel Har ek friend jaroori hota hai Video on YouTube
Vodafone ZooZoo Superman 3G Video on YouTube
Happy Dent- White Chewing gum for a sparkling smile Video on YouTube