Brilliant marketing campaigns


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This presentation talks about ingredients that make a brilliant marketing campaign. It also points out some of the best marketing campaigns wooed consumers in the Indian market and abroad.

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Brilliant marketing campaigns

  1. 1. BRILLIANT MARKETING CAMPAIGNSMarketing and Branding Activities: India and Abroad
  2. 2. Ingredients of Brilliant Marketing Low predictability and high attention spans Right mix of creativity, business insight, a well thought out implementation plan Believability; provide substantial evidence A good story; focus on content Give your promotion a shelf life; make it stay on the radar
  3. 3. TNT: A Dramatic Surprise on a Quiet Square To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then they waited… Video on YouTube
  4. 4. Coca Cola From the streets of Paris to the villages of Western Africa, Coca-Cola is everywhere. But when the drink was first introduced, it only sold 9 glasses per day How did the little company from Atlanta become the worlds most popular soft drink? Brilliant marketing and customer engagement Some of its recent campaigns follow:
  5. 5. Coca Cola: Friendship Machine Video on YouTube
  6. 6. Coca Cola: Reasons to Believe Video on YouTube for campaign aired in India.
  7. 7. Coca Cola: Coke Studio Coke Studio is a confluence of music genres Pakistani and Indian versions adapted from the original Brazilian show named ’Estúdio Coca- Cola’ Has been successful in driving consumer engagement towards the brand Videos on YouTube
  8. 8. Coca Cola: Thanda Matlab… Aamir Khan Yaara da tashan on YouTube Thande ka tadka.. Paanch… on YouTube
  9. 9. Pepsi: Change the Game Change the game ad with Ranbir Kapoor on YouTube
  10. 10. Amul: TVC, Print and Outdoor Ads Mero Gaon Katha Parey on YouTube Amul… The taste of India on YouTube Amul print and outdoor ads on Amul Website
  11. 11. The Hindu vs TOI Times of India hit at The Hindu with this ad. Revenge is the purest form of emotion. The Hindu hit back with 3. Ad campaign 1. Ad campaign 2. Ad campaign 3.
  12. 12. Surf Excel: Daag achche hai Kid beats a water puddle. Video on YouTube Kid acts like a dog. Video on YouTube
  13. 13. Airtel Har ek friend jaroori hota hai Video on YouTube
  14. 14. Vodafone ZooZoo Superman 3G Video on YouTube
  15. 15. Happy Dent- White Chewing gum for a sparkling smile Video on YouTube
  16. 16. Hari Sadu Video on YouTube
  17. 17. P&G: Product Sponsors of Moms Video on YouTube