Amit kumar lal Charu S mall retail stores thrive on customer relations

What is retailing Retailing is the point where the producer meets with the consumer who exchanges his money for the product As far this survey is concerned the current scenario says there are ---- 96% unorganised retail sectors 4% organised retail sectors 98% of people are employed by unorganised sector

Retailing is the point where the producer meets with the consumer who exchanges his money for the product

As far this survey is concerned the current scenario says there are ----

96% unorganised retail sectors

4% organised retail sectors

98% of people are employed by unorganised sector

Organised retails are growing FDI is increased up to 51 % in single brand retailing such as Reebok, Gucci By 2015 the share of organised retail sector will be 14 to 18 % With this growth the unorganised sector we will have to face a though competition.

FDI is increased up to 51 % in single brand retailing such as Reebok, Gucci

By 2015 the share of organised retail sector will be

14 to 18 %

With this growth the unorganised sector we will have to face a though competition.

Objectives This research unveils what actually the unorganised sector do in order to survive How they maintain customer relation ships Sample was selected from Tamil Nadu.

This research unveils what actually the unorganised sector do in order to survive

How they maintain customer relation ships

Sample was selected from Tamil Nadu.

1. Sales promotion techniques Credit facility Special discounts Quality goods Variety of goods

Credit facility

Special discounts

Quality goods

Variety of goods

2. Customer relationship measures Catering all kind of customers Providing all types of goods asked for Customers are welcomed

Catering all kind of customers

Providing all types of goods asked for

Customers are welcomed

Main findings Initial investment needed is very low Generally retailers use their own resources They sell branded and quality goods Profits are goods Home delivery is there, golden punch

Initial investment needed is very low

Generally retailers use their own resources

They sell branded and quality goods

Profits are goods

Home delivery is there, golden punch

Suggestions Bank loan should be provided to them Modernization is the need of the hour One should care more for the physical surroundings Human relation and communication skills must be put to maximum advantage

Bank loan should be provided to them

Modernization is the need of the hour

One should care more for the physical surroundings

Human relation and communication skills must be put to maximum advantage