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Small Retail Stores Thrive On Customer Relations
 

Small Retail Stores Thrive On Customer Relations

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its a research

its a research

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    Small Retail Stores Thrive On Customer Relations Small Retail Stores Thrive On Customer Relations Presentation Transcript

    • Amit kumar lal Charu S mall retail stores thrive on customer relations
    • What is retailing
      • Retailing is the point where the producer meets with the consumer who exchanges his money for the product
      • As far this survey is concerned the current scenario says there are ----
        • 96% unorganised retail sectors
        • 4% organised retail sectors
        • 98% of people are employed by unorganised sector
    • Organised retails are growing
      • FDI is increased up to 51 % in single brand retailing such as Reebok, Gucci
      • By 2015 the share of organised retail sector will be
      • 14 to 18 %
      • With this growth the unorganised sector we will have to face a though competition.
    • Objectives
      • This research unveils what actually the unorganised sector do in order to survive
      • How they maintain customer relation ships
      • Sample was selected from Tamil Nadu.
    • 1. Sales promotion techniques
      • Credit facility
      • Special discounts
      • Quality goods
      • Variety of goods
    • 2. Customer relationship measures
      • Catering all kind of customers
      • Providing all types of goods asked for
      • Customers are welcomed
    • Main findings
      • Initial investment needed is very low
      • Generally retailers use their own resources
      • They sell branded and quality goods
      • Profits are goods
      • Home delivery is there, golden punch
    • Suggestions
      • Bank loan should be provided to them
      • Modernization is the need of the hour
      • One should care more for the physical surroundings
      • Human relation and communication skills must be put to maximum advantage