Ahmedabad final ppt

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Ahmedabad final ppt

  1. 1. Ahmedabad, The capital of Gujarat
  2. 2. • Ahmedabad (also called Amdavad) • Former capital of Gujarat • Originally known as Karnavati. • The city is rich in culture and people are known to be very kind and friendly. Location: Situated on he dams of river Sabarmati. Also called as the “Manchester of the east”. An Introduction
  3. 3. • Indian independence Movement developed its roots in the city • Mahatma Gandhi established two Ashrams • Kochrab Ashram • Sabarmati Ashram • Gandhi initiated the Salt Satyagrah from Ahmedabad by embarking from his ashram on the Dandi Salt March. History
  4. 4. • Lakes – Kankaria Lake – Chandola Lake • Museums – Sardar Patel National Memorial – Sabarmati Ashram – Hussain Doshi Gufa – Calico Museum of Textiles • Monuments – Bhadra Fort – Dada Hari Vav – Jhulta Minar – Sarkhej Roza – Teen Darwaza • Religious Places – Ahmed Shah Mosque – Akshardham Temple – Hathee Singh Temple – Jama Masjid – Rani Rupmati Mosque – Sidi Sayed Mosque – Swaminarayan Temple Places to visit
  5. 5. Sabarmati Ashram Sabarmati Ashram (also known as Gandhi Ashram, Harijan Ashram, or Satyagraha Ashram) is located in the Sabarmati suburb of Ahmedabad, Gujarat, adjoining the Ashram Road, on the banks of the River Sabarmati, four miles from the town hall. An ashram is a Hindu religious retreat. This was one of the residences of Father of Nation Mahatma Gandhi, who lived there for about twelve years, with his wife Kasturba.
  6. 6. Ahmedabad: festivals and colors • Uttarayan An International Kite Festival where Colorful kites fly all over the sky and people celebrate, dance and eat. • Navratri The nine day Festival Ahmedabad Which is celebrated by people with lots of enthusiasm. The highlight of the festival is the dance . Dandiya and Garba • Many other festivals including holi Diwali, muhurram are also celebrated with lots of fun and excitement in the city.
  7. 7. Makarsakranti is one of the most auspicious occasions for the Hindus, and is celebrated in almost all parts of India in myriad cultural forms, with great
  8. 8. Dandiya The famous dance of Gujarat in which people use wooden sticks to play, dance and celebrate.
  9. 9. • Gujarati thali A different kind of sweet flavor is prevalent in almost all the food items. • Gujarati meal usually consists of rice, bread, rotli and vegetable curry called 'Shaak'. • rotli, thepla, maal purah, puri, bhakhri, and puran-pohli. • Ghari and Khakhra. • dal-dhokli, chevdoh, Dhokla, undhiyu, Khaman, bhusu, fafda, dhokli, papdi, and Sev mamra. Ahmedabad: cuisine
  10. 10. The gujarati thal
  11. 11. • Gujarati is the most widely spoken language in Ahmedabad. • Gujarati language, which is basically an Indo-Aryan language, is one of the fourteen regional languages of India. Millions of people speak the Gujarati language, thus making it the 23rd most commonly spoken language of the world. Language
  12. 12. Customs of Ahmedabad. • When it comes to greeting someone, people call each other by names and shake hands. For wishing the elders, people fold their hands and wish 'Namaste'. • Guests are given a warm welcome by people. • For business meetings, people dress in formals. For men, the formal dress consists of business suit and for women, it is mainly the sari. • In most of the houses, people take off their shoes at the house entrance and this is expected out of the guests also. • Smoking is strictly prohibited at public places like restaurants. • People in Ahmedabad do not indulge in boozing. Though, alcoholic drinks can be obtained at a nominal price from the shops at airport. • It is customary to pay a tip of 10% of the total bill to the waiters, bar tenders and taxi drivers
  13. 13. Ahmedabad: Art and craft • Specialty of folk art. • bandhinis (tie and dye work) • mojri footwear. • High-quality idols of Ganesha and other religious icons. • mirror work • Victorian architecture
  14. 14. Bandhani Bandhani work involves tying and dyeing of pieces of cotton or silk cloth, The main colours used in Bandhani are yellow, red, green and black. Bandhani work, after the processing is over, results into a variety of symbols including, dots, squares, waves and strips.
  15. 15. Some important colleges: IIM, Ahmedabad • IIM Ahmedabad is a name everyone is aware of & is one of the best MBA colleges in India. • Established in the year 1961, IIM was started as an autonomous body with the joint efforts of the Government of India, Government of Gujarat, and industry.
  16. 16. National Institute of Design (NID) Ahmedabad • The National Institute of Design (NID) is a design school in Ahmedabad, India. • NID is recognized by the Department of Scientific and Industrial Research under Ministry of Science and Technology, government of India, as a scientific and industrial design research organization.
  17. 17. Brainstorming & keywords
  18. 18. Design process
  19. 19. Design process
  20. 20. Design process
  21. 21. Logo Explorations
  22. 22. Logo PANTONE SHADES
  23. 23. the city of flying colors On light background On dark background
  24. 24. TAGLINE TAGLINE EXPLORATIONS- 1. A Kaleidoscope of colors. 2. The city with flying colors. 3. Amdavad ni yatra. FINAL TAGLINE: “The city with flying colors” (we have related the flying kites and their colors to the nature of the city)
  25. 25. POSTERS
  26. 26. Flyers
  27. 27. Brochure: Inspired from the shape of kites.
  28. 28. Size – 6 inch by 6 inch Preferred paper- glossy coated paper (130 GSM)
  29. 29. cover and envelope Preferred paper- glossy coated paper (130 GSM) Type of printing- offset printing (4 inks)
  30. 30. Letterhead Preferred paper- glossy coated paper (130 GSM) Type of printing- offset printing (4 inks)
  31. 31. Gift: Diary having a cover with prints of Guajarati embroidery motifs. Preferred paper- glossy coated paper (350 GSM) Type of printing- offset printing (2inks)
  32. 32. VISITING CARD Preferred paper- glossy coated paper (350 GSM) Type of printing- offset printing (4 inks)
  33. 33. Gift Bag and Tags
  34. 34. Design costing Cost of Collaterals per 1000 prints: Poster: Size- 18 inch by 24 inch Preferred paper- glossy coated paper (130 GSM) Cost/1000 sheets- 15,000 INR Type of printing- offset printing (4 inks) Cost/1000- 18,000 INR _______________________________________ Total - 33,000 INR (approx) 2. Brochures: Size – 6 inch by 6 inch Preferred paper- glossy coated paper (130 GSM) Cost/1000 brochure paper and printing i.e 15 pages- 1,60000 INR Additional cost for binding, tin edging, cutting etc-10,000 INR ________________________________________ Total- 1,70000 INR
  35. 35. Flyers Almost equal to the posters Glossy coated Paper,(100 GSM) Offset printing ______________________________________ Cost- 33,000 INR Business cards Size-3.5 by 2(standard) 14 point CS2 paper Both sides color, High gloss front _______________________________________ Cost-8000 INR Miscellaneous cost-20,000 INR ( This will include letter head, stickers, tags, bags, sourcing etc) On adding all, Total cost of production- 2,70,000 INR Design charges -50,000 INR ___________________________________________ Total cost of the branding along with production- 3,20,000 INR
  36. 36. Thank you

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