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An Introduction to Video Analytics

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Like all of Chartbeat Publishing products, the Video Dashboard offers real-time insights to provide a clear understanding around what’s resonating with your users.

Like all of Chartbeat Publishing products, the Video Dashboard offers real-time insights to provide a clear understanding around what’s resonating with your users.

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  • 1. AN INTRODUCTION TO VIDEO ANALYTICS
  • 2. Today in the United States, 89 million people are going to watch 1.2 billion online videos.* * According to comScore 2 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 3. Video is going to conquer the web. According to Cisco... “Consumers are adopting video very quickly... I think this industry is Globally, online video traffic will about to explode.” account for more than half of all consumer Internet traffic in 2016. 3 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO — Tim Armstrong, CEO – Tim Armstrong, CEO of AOL of AOL
  • 4. But with traditional analytics, how do you know if a video is... Holding your viewers' Contributing to your Driving visitors to your attention? audience growth? other content? 4 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 5. The truth is, with traditional video analytics... 5 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 6. You can't. 6 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 7. Traditional video analytics services usually fall into one of three camps: EVENT PLAYER TECHNOLOGY FOCUSED FOCUSED FOCUSED 7 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 8. Event-Focused Services Because they're built to capture activity based on specific user actions, "eventfocused" services only provide very limited information. They might tell you that a video started or finished playing, but they'll tell you nothing about what happened in the time between. Starts ? ? ? ? ? ? ? ? ? ? ? ? 8 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO Completes
  • 9. Player-Focused Services "Player-focused” services only measure the stuff that happens within the confines of a video player. Because they have no access to data from outside the player, they tend to operate in a vacuum. They're unable to understand the impact video has on a page or across your site. 9 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 10. Technology-Focused Services For "technology-focused" services—typically content delivery networks (CDNs)— the emphasis is on the technical facets of delivering content. The analytics are geared toward video quality and operating performance—think buffering events and error conditions. Buffering... 10 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 11. None give you the whole story. 11 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 12. They just aren't measuring up. 12 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 13. That's why we built the Chartbeat Publishing Video Dashboard... EVENT PLAYER TECHNOLOGY FOCUSED FOCUSED FOCUSED The Chartbeat Publishing Video Dashboard 13 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 14. To help you measure what's actually happening, on a second-by-second basis, in real time. Know what content is truly resonating with your audience. Starts 14 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO Completes
  • 15. To help you build much-needed context around the performance of your video content. Understand the impact of a video on a page or across a website. 15 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 16. To give you the insights you need to make smart editorial and audience development decisions. Because that's what it's all about, isn't it? 16 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 17. The Chartbeat Publishing Video Dashboard can help you find the answers to the questions you've long been asking... 17 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 18. Was your video actually seen and watched? Were viewers engaged? 18 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 19. How are your videos performing independently and in aggregate? 19 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 20. How are your videos affecting your written content, the rest of your website, and your audience’s behavior? 20 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 21. The answers are waiting. 21 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 22. There's so much more the Chartbeat Publishing Video Dashboard can do for you, too. 22 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 23. Engagement Score One-to-one comparisons of all your videos using a single score created by our team of data scientists. 1 2 23 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO 3
  • 24. Ad Drop-off An impact assessment of your videos' pre-roll advertising, helping you to know if ads are stopping viewers from getting to the meat of your content. 24 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 25. Video Tracking Tracking for all your videos, regardless of where they've been embedded—on your website or someone else’s. The Chartbeat Publishing Video Dashboard 25 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 26. Top Articles Without Video Opportunities to drive longer visitor engagement and grow your audience, by pairing your best videos with your best stories. 26 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 27. The Chartbeat Publishing Video Dashboard is the only video analytics platform designed specifically for editorial teams. 27 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 28. The right information, in the right hands, at exactly the right time. 28 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 29. That's what transforms businesses. API Support Available 29 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO
  • 30. Press Play Let's talk about how we can help you achieve your goals for video content. 646-218-9333 | productoutreach@chartbeat.com | chart.bt/video 30 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO