LOS ANGELES 2013www.britweek.org April 23 –Britweek is a 501c3 non profit organization May 6 2013
What is BritWeek?BritWeek’s mission is to create greater awareness of the many ways in which Britain andCalifornia work closely together, and further build this relationship to advance business,the arts and philanthropy in both of these thriving regions of the world.BritWeek is a program of events and activities held every spring focused on creativityand innovation. The events attract support from thousands of people includinginternational celebrities as well as business and political leaders.BritWeeks philanthropic and educational programs have raised more than $1.5 milliondollars towards meaningful causes including prevention of malaria, childrens literacyand international professional internships. “The British are coming - and - they mean business.” – Financial Times –
The BritWeek Audience “A who’s who of industry power brokers joined international luminaries.” – Los Angeles TimesBritWeek events attract an international, affluent crowd of celebrities, dignitaries, and professionals.Interests include philanthropy, art, fashion, food, travel and entertainment. This is represented bythe wide range of BritWeek events that take place.Celebrities / Dignitaries associated with BritWeek include:Prime Minister Tony Blair, Sir Richard Branson, David and Victoria Beckham, Maria Shriver, HelenMirren, Morgan Freeman, Dame Judi Dench, Mayor Boris Johnson, Naomi Campbell, SimonCowell, Eric Idle, John Cleese, Kathy Griffin, Nigel Lythgoe, Cat Deeley, Ryan Seacrest, BrunoTonioli, Sharon Osbourne, Russell Brand, Tracey Ullman, Kenneth Branagh, Sir Ben Kingsley, IanMcShane, Minnie Driver, Michael Sheen, Mayor Antonio Villaraigosa, Simon Fuller, Stephen Fry,Kelly Osbourne, Billy Connolly, Vinnie Jones, Heidi Klum, Seal, and many more.
BritWeek by Numbers 391,628,564 The number of media impressions throughout BritWeek 2012. From ITV to CNBC, The Financial Times to The Los Angeles Times, BritWeek permeates the press both sides of the Atlantic. $1,600,000The amount of money BritWeek has raised for various charities since its inception. Beneficiaries have included Malaria no More, Save the Children, LA’s BEST and many more. 62 The total number of BritWeek partners and sponsors in 2012 including Jaguar, Virgin, Boots, British Airways, Neiman Marcus and many more. 35 The number of major BritWeek events over the course of BritWeek 2012 with many events throughout Los Angeles, Orange County and San Francisco. The number of events continues to grow each year as the schedule expands. 3.7 Million The number of BritWeek Social Media impressions 6 The number of years BritWeek has been running. It was founded in 2007 by the British Television Director and Exec Producer of American Idol, Nigel Lythgoe, and the then British Consul General in Los Angeles, Bob Peirce.
Social Media …getting people talking• Over 3.7 million social media impression from BritWeek accounts alone• Tweets from our celebrity attendees, including Kelly Osbourne, Piers Morgan, Philip Treacy, Martyn Lawrence Bullard, and more.• Substantial use of Youtube, with both bloggers and BritWeek Committee members contributing online BritWeek videos• Public competitions run over Twitter and Facebook• Interaction with our sponsors and partners over Facebook and Twitter• Example of one of our sponsors social media success through partnering with BritWeek: Average People Talking about Us Average Reach +3,529% +446%
Official BritWeek Red Carpet Launch Party SIGNATURE EVENTBritWeek’s exciting red carpet launch party kicks off the BritWeek program and attracts anumber of celebrities. The red carpet ensures photos of the stars are blasted all around theglobe and hitting computers and newsstands within hours. • Invitation-only • Private residence in Hancock Park (2012 venue was home of celebrity couple Patricia Heaton & David Hunt) • 300-400 VIP guests including celebrities, television talent, major sponsors, business community, and political leaders. • 150,000,000 media impressions in 2012 • British-themed cocktails and food stations • British vignettes provided by BritWeek sponsors
BritWeek Gala Charity Dinner SIGNATURE EVENTBritWeek’s annual gala charity dinner is a formal but lively event attended by 500 leaders inbusiness, culture, politics, and media, as well as influential British talent.This event also has a star-studded red carpet and receives significant press coverage. In 2012, wereceived 1 million media impressions.BritWeek supports a different charity every year. Our 2013 charity and honoree will beannounced soon.Previous partners have included LA Children’s Hospital, LA’s BEST, Malaria No More, and others.Past honorees have included:2012 Honoree CNN’s Piers Morgan with guests Jackie Collins, Kelly Osbourne and emcee Ross KIng. Musical entertainment from Katherine Jenkins.2011 Honoree Timothy Leiweke with musical entertainment from Seal.2010 Honoree Richard Branson with guest Victoria Beckham and emcee June Sarpong. Musical entertainment from David Archuleta2009 Honoree Tony Blair with musical entertainment from Daughtry.
BritWeek Business Innovation Awards SIGNATURE EVENTBritWeek’s annual innovation awards competition and dinner is held in conjunction with UKTrade and Investment and offers the opportunity to discover and recognize the most innovativeUK and California companies in five key categories of: Technology, Service, Design, Philanthropy, and CommunicationsAn audience of over 200 investors, entrepreneurs, business leaders, and press gathers at thePrestigious Four Seasons Hotel for this event. Previous Judges have included Sir JamesDyson, Sir Ken Robinson, and Ian Callum. In, 2010, Special Innovation Award honoredSimon Cowell for Innovation in Entertainment2012 Finalists include: Design: Air New Zealand, The Mill, Taylormade Racing Inc.;Technology: Fusion-io, Gilead Sciences, Yammer Inc; Service: Brightsolid, Chaucer Freight,AeroScout; Philanthropy: Broadcom Foundation, Cinemagic, Manchester City/UAE Embassy;Communications: Cognito Analytics, iBAHN, Rocket Fuel inc.
BritWeek Film & Television Summit SIGNATURE EVENTBritWeek’s Film & Television Summit is a major entertainment industry conferencepresented by Variety in partnership with BAFTA LA.At this important event, 250 entertainment industry thought leaders and figureheadsgather. For example, 2012 featured keynote speaker Graham King producer of‘Hugo’ ‘In The Land Of Blood and Honey’ and most recently ‘Dark Shadows’ pluspanels of industry leaders from both California and the UK. Previous keynotes include SirBen Kingsley, Ian McShane and Helen Mirren. Previous panelists include JaneTranter (Head of BBC WorldWide Production) Paul Abbott (Creator and ExecutiveProducer of Shameless) and Gareth Neame (Executive Producer of Downton Abbey).Stay tuned to hear more about the line-up for BritWeek 2013.
Christopher Guy BritWeek Design Awards SIGNATURE EVENTNow in its 3rd year, the Christopher Guy BritWeek Design Award celebrates Britishdesign while supporting the work of young California design studentsThe award ceremony and cocktail party is attended by 250 VIPs, high net worthindividuals, press, and prominent design professionals from across California, includingleaders in fashion, architecture, interior design, and moreIn 2012, students designed a piece of furniture with Christopher Guy elements, but basedon the creations of famed British milliner Philip Treacy. The submissions were judgedby Christopher Guy Harrison, Philip Treacy, and Martyn Lawrence Bullard, with thefirst prize winner receiving a one month internship at Christopher HQ in Singapore.2013 will introduce even more new, creative elements.
New Events for 2013 – Santa MonicaSanta Monica & BritWeek on the Third Street Promenade: Downtown Santa Monica andBritWeek will host an exciting two day public event on May 4th and 5th on the Third StreetPromenade. This lively festival will engage Santa Monica residents (which has the largestBritish population in the area), surrounding community, and visitors.With an overarching flower theme, the event will allow for booths along the pedestrian-onlypromenade to engage with the community through education, competitions, demonstrations,and more.This event offers a fantastic opportunity to engage your brand with thousands of people thatlive in or are visiting this popular LA destination, including a huge expatriate community.
New Events for 2013 – ArchitectureBritWeek is delighted to announce that this year it will add a substantial architecture program toengage with the design community, including architects, interior designers, style leaders, andmore.As part of this program, Stephen Gee will release his book on British-born architect JohnParkinson as part of BritWeek 2013. John Parkinson was instrumental in building much ofDowntown LA in the early 1900s, including Bullocks Wilshire, City Hall, Union Station, andmore. Stephen’s book is the first published book on Parkinson’s work, and will be part of alarger, exciting focus on the influence of the UK on LA architecture and design.This program will be an exciting addition to the BritWeek calendar, and represents a fantasticopportunity for British brands to gain exposure to the Los Angeles design community.
New Events for 2013 – UK Music FestivalBritWeek is delighted to announce that for 2013, we have partnered with SpacelandPresents to produce a UK Music Festival.Spaceland Presents has long been known as an innovative concert production company.Founded in 1993 by promoter Mitchell Frank, Spaceland Presents hosted earliest L.A.performances by Beck, FooFighters, Arcade Fire, Elliott Smith, White Stripes, BlackKeys, Artic Monkeys, and Weezer, among many others.The BritWeek Music Festival will feature established and up-and-coming musical artistsconcentrated on Saturday, April 27th with possible extensions to Friday and/or Sunday. Itwill be held at one of Spaceland’s own venues, ranging from 700 to 7,000 in capacity.This will be a truly creative experience, engaging the LA art & culture community with thelatest UK talent. Substantial pre-event marketing, social media outreach, and uniquesponsor presence on the day of the event, provides a unique platform for brandengagement to thousands of art, music, and cultural tastemakers.
Other BritWeek EventsEvery year, BritWeek has a dynamic and diverse program of art, fashion, retail, music, sports,and more. For example, we’ve hosted brand launches, film screenings, retail activities, bookreleases, and art exhibitions. A full current line-up of events can be obtained by contacting us.For example, 2012 saw the launch of the BritWeek Art Competition & Art Battle. Well over 100entries were displayed in the Farmers&Merchants Bank Downtown. The competition was judgedboth by the public, on Facebook, and by special guest judges from the Los Angeles ArtAssociation. The winning pieces were flow to London to be showcased during the Olympics.The Art Battle saw 2 London based street artists from the UK , Eine & Inkie, compete against theirLos Angles counterparts, Mear One & Man One, creating street art on Jaguar car hoods andluxury Christopher Guy furniture.The BritWeek Art Battle was filmed for KCET ‘Opencall’ and aired on August 31st, 2012We will be having another substantial art program in 2013.
SPONSORSHIP OPPORTUNITIESBritweek is a 501c3 registered charity
Previous BritWeek PartnersSponsors of BritWeek have included:Jaguar, Virgin Atlantic, Cunard, BBC, UK Trade & Investment,19 Entertainment, HBO, British Airways, Boots, Diageo, Air NewZealand, Hilton, and Variety, among many others.
Examples of Sponsor Activation at BritWeekVirgin Atlantic Lounge, Jaguar Celebrity Photo, Cunard Bell-men Greeters, BootsPhotobooth, Adidas Celebrity Soccer, Jaguar Art Battle Car Hoods, Green & Black’sChocolate Station, and more.
BritWeek Sponsorship OverviewThere are many ways to elevate your brand through a BritWeek partnership.From a full program sponsorship to individual event opportunities, our most productive partnershipshave originated from identifying our mutual goals and personalizing the right program for your brand.Some examples of possible sponsorship benefits include*: • Personalized Brand Integration with celebrities and VIP guests at our events • Access to influencers based in LA, particularly high net worth individuals in entertainment, the arts, food, music, and fashion. • Tickets to our events for your company executives and guests • Branding on associated marketing materials - BritWeek is promoted everywhere in Los Angeles throughout April from the street banners on Wilshire Boulevard to the pages of the Los Angeles Times and Variety magazine. • Brand logo on event materials, step and repeat, etc. • Brand association through remarkable press coverage: over 6 million media impressions in 2012. • Cause marketing association. BritWeek is a 501(C)3 non-profit organization and tax deductible. • Benefits dependent on package
Sponsorship Levels: PLATINUMAs a sponsor, you have a unique opportunity to link your brand with all things BritWeek. We work with you inpartnership to optimize your participation to meet your specific brand objectives. In general, sponsorship includes:PLATINUM $250,000• Complete category exclusivity for your primary business segment (e.g. automotive, airline, hotel, etc).• Priority branding status as the PLATINUM sponsor on press, marketing and event materials• Logo on Step and Repeat at the Red Carpet Launch• 16 tickets to exclusive, invitation-only Red Carpet Launch• 2 premium tables (20 people) at the Charity Gala dinner and tickets to the VIP reception• Participation in VIP gift bags at Charity Gala + invitations to exclusive pre-Gala event• Product promotion and display at signature BritWeek events• 5 tickets to each additional BritWeek event (to be determined as BritWeek program develops)• Color ad on 200,000 BritWalk maps• Numerous promotional ads in Variety, LA Times, etc.• Full page, color ads in the following programs: BritWeek Charity Gala, Business Innovation Awards, Film and TV Summit• Coverage: - BritWeek’s home page, Facebook page, and Twitter feed - Dedicated BritWeek press release on wire announcing Platinum Sponsorship - Variety print, online, Twitter, and Facebook coverage - Celebrity mention on Facebook, Twitter, etc. - Email blast to targeted BritWeek list
Sponsorship Levels: GOLDGOLD $100,000• 8 tickets to the exclusive, invitation-only Red Carpet Launch• 1 table (10 tickets) at Charity Gala Dinner and tickets to the VIP reception• Participation in VIP gift bags at Gala Dinner• Logo on red carpet step and repeat at one signature event• Product promotion and display at signature BritWeek events• 4 tickets to three additional events• Prominent advertising on BritWalk Map listing as gold sponsor with company logo and website (over 200,000 distributed)• Logo with hyperlink on BritWeek website, Facebook, and Twitter• Prominent logo on all printed materials• Full page ad in Gala program• 1/2 page ad in Business Innovation Awards and Film and TV Summit Program• Half page ad in Variety Magazine• Acknowledgement in press releases• Opportunity for product placement at other BritWeek events
Sponsorship Levels: SILVER & BRONZESILVER $50,000 BRONZE $25,000• 4 tickets to the exclusive, invitation-only • 2 tickets to the exclusive, invitation-only Red Carpet Launch Red Carpet Launch• 4 tickets to Charity Gala Dinner or one • 2 tickets Charity Gala Dinner table (10 tickets) at Gala - No Launch • Participation in VIP gift bags at the Gala• Participation in VIP gift bags at the Gala Dinner Dinner • Product promotion and display at a• Product promotion and display at signature signature BritWeek event BritWeek events • 4 tickets to one additional BritWeek event• 4 tickets to 2 additional BritWeek events • Logo on Britwalk map - over 200,000• Logo on all printed materials distributed• Listing as silver sponsor on the BritWalk • 1/2 page advertisement in a signature map with over 200,000 distributed program: Gala, Business Innovation• 1/2 page ad in Gala program and Film and Awards, or Film and Television Summit Television Summit or Business Innovation • Logo with hyperlink on BritWeek website awards• Logo with hyperlink on BritWeek website and Facebook page, plus mentions on Facebook and Twitter• Acknowledgment in press releases