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LA Congress Social Media Workshop 2012 by Dr. Charlotte McCorquodale, Ministry Training Source

LA Congress Social Media Workshop 2012 by Dr. Charlotte McCorquodale, Ministry Training Source



LA Congress Social Media for Leadership Training Workshop by Charlotte McCorquodale of Ministry Training Source

LA Congress Social Media for Leadership Training Workshop by Charlotte McCorquodale of Ministry Training Source



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  • There is much talk these days about the rapid pace of change; so rapid that the present only may be described from the past. Illustrating this point is an interesting advertisement, seen on airport walls, depicting the evolution of music technology using four images: vinyl albums (50-60s) eight track tapes (70s) to cassette tapes (80s) to CDs (90s), and finally to iPods and MP3 players (current decade). This simple depiction is both symbolic and a real example of the rapid rate of change of all technology. It demonstrates that information may be broken down into smaller and smaller bits, reproduced at faster and faster rates, and accessed and consumed by growing audiences of individuals and groups, causing the content we share to multiply at rates beyond our imagination.Technology, however, is not the only part of our world experiencing rapid change.
  • What were some specific questions you hoped that we would discuss today?
  • 50% of devices connected to the internet will be mobile. Consider that young people are typically “early adopters” of new technology, so the degree to which young people will connect to the internet through their cell phones will continue to increase substantially over the next few years.And consider this: The fastest growing segment of the mobile computing market has been the smartphone. Industry analysts report that 173.8 million units were sold in the first quarter of 2010 alone. Based on portability and cost, it is predicted that mobile devices (smartphone, tablet, etc) may lead to the demise of the desktop computer for the typical user within the next 5 years.VIRTUAL TRAINER WILL ADD, FASTEST GROWING MARKET FOR SMARTPHONES IS OUTSIDE THE US, PRIMARILY IN DEVELOPING COUNTRIES. MANY SMARTPHONE PRODUCERS ARE OPTING FOR LOWER QUALITY PHONE SERVICES IN EXCHANGE FOR HIGHER QUALITY MEDIA SERVICES.
  • Things have changed recently at a very rapid pace, as anyone who tries to keep up with understands (i.e., still saying web 2.0 vs. social web). Consider the technology for the automobile... Technology has so impacted how cars are made and how they operate that a car today is incredibly different from a car 20-40 years ago. My grandpa could fix a lot in his cars back in the day. Now a scope and a mechanic with computer certification is required to make those repairs. Consider the amount of technology just in your world... Now in our world... (invite participants to name all the tech that they use and that others around them use). “A clutch is a clutch, but not so much!”
  • Between now and 2014, the tablet market is estimated to grow 123% (http://gigaom.com/mobile/stat-shot-mobile-computing-has-won-2/). Ask participants to share some of their favorite apps, backchannel and live. Virtual trainer can share examples about app usage and young people/children from experience. Some parents today use apps just like our parents used TV to babysit us. We need to monitor those games and apps and balance usage. Critical thinking and how to access media.Again, experts believe that more users will connect to the Internet via mobile devices than desktop PCs within 5 years.Source: morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  • Virtual trainer: put this link up in the back channel for people (source of quote): http://www.jisc.ac.uk/publications/reports/2007/twweb2.aspxSome compare this to the printing press for everyone not just those with journalistic credentials, the citizen journalist. Marketers used to assume they knew what we wanted, now they know, based on a variety of means—name examples, e.g., hulu.com asks “was this ad relevant to you?”, etc.Expand upon these three C’s of Web 2.0 which we will be exploring further today in this workshop by sharing stories about this from your experience, e.g., connecting with an old friend on facebook, sharing pictures with grandparents of kids, reviewing hotels on tripadvisor, etc.Then ask, how many people believe this, that we are or have constructed a new social fabric? Ask for raise of hands, encourage back channel conversation (virtual trainer).
  • We have always learned socially however social media is changing how that happens. The advent of social media has brought an interest in social learning.
  • R.E. Mayer, Applying the science of learning book 2011 what experiences do you think would change the learners you want to teach or training
  • E-learning started happening in with the first CBT’s it was all about content and individualized learning, we still use this term today to talk about learning that takes place on line and it is still about content and content management.M-learning, mobile learning is emerging. It is thought of as “just in time learning” and is less about content as it is about context.S-learning, or social media learning is about community and learning together.All three of these things intersect and take place online.
  • p. 8-10 When considering this definition we have to consider the what of e-learning courses which is both the content and methods that help people learn. The How which is how it is delivered but most importantly the whyIn short the E in e-learning is the how and the learning is the what and the why. P.10-11
  • Page 13 ofe-learning instruction only if it is done intentionallyE-learning in 2001 11%, 2006 29%, 2011 36.5% according to ASTDWhat are the promises? Fast, accessible, just in time learningObstacales,its not magic, biggest one compatibility,
  • p. 31-32 E-learning and the Science of InstructionFirst three technology centered approach the last one a learner centered approach
  • How do we remain learner centered? Ask question, what do they need to know and do? And how can I know they can or have applied it?
  • Motivation is the key to successful learning regardless of the mode or format of learning
  • What motivates you?
  • You need a p
  • So, What would Jesus tweet? What do you think the caption for this photo might be?Joke: the real caption for this photo is probably, “what the heck is my password again?”Really, how would Jesus share the good news today?
  • Education: If the answer is yes, then you need to look at where you can get that education or training. Online, local workshop opportunities, community college, off-the-shelf package/program, etc. Is there a parishioner who would volunteer their time to teach you? Which of these learning styles best suits you? What will your budget support? And so on….Evaluate: Which program or area of a program can best be helped by implementing technology? Which technology do you want to use? What programs? First decide the need, then the type of technology, then the application. (Example: You need a quick and uniform way to connect with your entire group at NCYC this fall. You decide that group texting is the technology you want to use. Realizing that your budget cannot afford a paid service, you research the free services available online and decide you will use WeTxt. NEED-TECHNOLOGY-APPLICATIONEnvision: Where are you starting from? What do you want a particular technology to do for you? How will you measure success/how will your ministry look if this technology is 100% successful in meeting the identified need? Who can help you get there? And what is the plan for getting from where you are now to where you want to be? DIGITAL EDGE: YOUR STARTING POINT, WHERE YOU AREExecute: Put it into play. One step at a time. Know that you will have to repeat these steps over and over again. You (meaning your team) will have to continue educating yourselves as new technologies emerge. You will have to continue to evaluate needs, technology responses, and specific applications based on your unique circumstances. You will need to envision how to get from identification of the need to successfully meeting it.
  • Leigh/Leader: Confident that God hears all prayers, we pray together:Holy Spirit, you blessed the first disciples with the power to spread God’s love throughout the world. Give us a new power to proclaim your word through our own unique gifts and through the channels of communication available to us. Make us willing to receive that word as it enters our daily lives. Guide all who share the message and those who receive it, so that all people may come to know your truth and be renewed by your love. We ask this through Jesus Christ, Our Lord. Amen.

LA Congress Social Media Workshop 2012 by Dr. Charlotte McCorquodale, Ministry Training Source LA Congress Social Media Workshop 2012 by Dr. Charlotte McCorquodale, Ministry Training Source Presentation Transcript

  • How did you first hear the music?
  • Let’s chat with our neighbor…1. Who are you, where are you from, and what type of ministry do you do for the Church?2. Why did this workshop interest you today?3. What is one your leadership training challenges?
  • 4I’m I am a techoverwhelmed junkie andby these new want to learntechnologies! more, more!
  • Worshop OverviewGoal: To examine the present reality of social media’simpact on learning and what tools are out there that canbe used to address leadership training challenges. Wewill accomplish this by:  discussing the difference/similarities between e- learning, social learning, mobile learning and online learning. examining briefly the evolution of e-learning, and how to use social media technologies in an e-learning world. reviewing which social media and online learning tools are the best to use for leadership development.
  • Is Social Media a fad?http://www.youtube.com/watch?v=- MWKT1xvIUU
  • 7
  • Mobile is the Needle, Social is the Thread:How Information Today is Woven Into Our Liveshttp://pewinternet.org/Presentations/2 012/Mar/Radiodays-Europe.aspx
  • Technological Signs of the Times
  • How many of you are on or use… Facebook Linked In Dropbox (or other file sharing site) Texting Google docs or Google Reader Have ever posted a video to youtube Watched a you tube video or used in teaching
  • It’s Mobile, and there’s an app for that!
  • 12The three Cs of the Social Web: Collaboration, contribution, and community are the order of the day and there is a sense in which some think that a new social fabric is being constructed before
  • Why do we not use social media? Don’t know how to use the technology Don’t know what content to create Don’t have time Don’t have money19 Ways NonProfits Can Use Social Media toConnect with Donors http://www.youtube.com/watch?v=I0qhxej2w dA&feature=related
  • Learning is the process of making meaning. -Robert Kegan
  • Is learning today different thanin previous generations?
  • Has learning changed?  Is it more social or individualized?  Is it more formal or informal?  Is it easier or harder?
  • Learning is a change in the learner’s knowledge due to experience. —Richard E. Mayer
  • The EMS of Online-Learning E-Learning M-Learning S-Learning O-Learning
  • From E-Learning and the Science of InstructionBy Ruth Clark and Richard Meyers“E-Learning is instruction delivered on a digital device such as a computer or mobile device that is intended to support learning.”
  • Learning 3.0 3.0 TechnologiesLearning TechnologiesLEARNING DESIGN Social Technologies Blogs Shareable environments Peer networks IM Collaborative Tools Wikipedia Ubiquitous Google Docs Tagging, del.icio.us Devices PDAs Wii iPods Simulation, Etc.. Visualization & Gaming Environments Wii for simulations Educational gaming Access Second Life Gapminder Search tools Desktop connectivity
  • Learning with TechnologyWhich of these questions are most importantto you when you think of using technology totrain/form leaders/volunteers :1. How can we use cutting-edge technology in training?2. How can we leverage technologies that younger generations are using?3. What are the best technologies for e- learning?4. How can we adapt technology to aid human learning?
  • Technology-Centered vs. Learner-Centered
  • Motivation isthe key to all learning!
  • What motivates adult learners?
  • 27Multiple Tools: One Mission Using the tools in one cohesive effort
  • E-Principles ducate valuate nvision xecute
  • 29 Who is your audience? What do you need to communicate? What technology tools does your audience already use? What technology tools do you want to use? Making technology work togetherThese are elements of a good plan...
  • 30What are they already using?Start where you are: What types of tools are they using? What programs are they using? What are you comfortable with? What best suits your ministry needs right now?
  • How do we create a culture of sharedinformation for forming ministryleaders?How do you share information now?Here are some ways you could shareinformation that same information…
  • Information Sharing As Part of ALeadership Development Strategy Dropbox for your team of volunteers Blogging Microblogging through Twitter or Texting Facebook Fan Page to share links Linked In to Share Links and Create Discussion You Tube Account to share relevant video’s
  • E-Principles ducate valuate nvision xecute
  • Who might resist using of thistechnology for training?How do we deal with resistance?
  • Identify Next Steps Do you need additional education or training? How will you evaluate your programs in order to determine which technologies will best serve you? How do you envision technology helping you reach your goals/objectives?  Find your Digital Edge  How will you plan? With whom? Execute!
  • We pray…Holy Spirit, you blessed the first disciples with the power to spread God’s love throughout the world.Give us a new power to proclaim your word through our own unique gifts and through the channels of communication available to us.Make us willing to receive that word as it enters our daily lives.Guide all who share the message and those who receive it, so that all people may come to know your truth and be renewed by your love.We ask this through Jesus Christ, Our Lord.Amen. (adapted from the National Catholic Communications Office)
  • Brought to you by Ministry Training SourceSOCIAL MEDIARESOURCE SLIDES
  • 39 Blogging Blogs (from “web-log”): Media Sharing websites or portions of a website with regular entries of Microblogging commentary, Direct Communication descriptions of events, or other materials such as graphics or video. Entries are commonly displayed in reversewww.blogger.com Social Networkingwww.tumblr.com chronological order. Other Toolswww.wordpress.com adapted from WikipediaWhat tools do you want to use?
  • 40CASE STUDY:Parent Portal Blog onwww.mccym.net allows for easyposting of “10 minute read” articlesrelated to parenting, youth culture,current topics at youth night, etc.TIP:If you’re looking to create a basicwebsite for your parish youth ministrybut you don’t have a lot of time, skillor financial resources, a free blogfrom blogspot or wordpress is a greatway to get started sharinginformation!
  • 41 Microblogging a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size andwww.twitter.com aggregate file size. A microblogwww.flocknotes.com entry could consist of nothing but a short sentence fragment, an image or embedded video. adapted from Wikipedia
  • 42CASE STUDY:During NCYC 2009 we used a twitter accountto keep parents and supporters back homeupdated on what we were doing inColumbus. We also used twitter to send ourparticipants reflection questions andreminders about bus pick up times & curfew.TIP:Twitter is a great way to send short bursts oftimely information (e.g., “youth night hasbeen cancelled for tonight because Chris is inNew Orleans.See you next weekend!”)
  • 43 Social Networking an online service focused on building and reflecting of social networks or social relations among people who share interests and/or activities. Awww.facebook.com social network servicewww.myspace.com essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. adapted from Wikipedia
  • 44CASE STUDY:This year our Youth Leader Team usedFacebook to create an “event” listing for ourannual youth ministry kickoff cookout event.They invited their friends and they were ableto see who was planning to come in advance.TIP:You don’t have to be the Social Networkingexpert. Creating and maintaining aFacebook or Myspace presence is a greatproject for a young leader or group of youngleaders, as long as they have appropriateadult guidance.
  • 45 Media Sharing Sites which make it easy to upload and share media such as video, pictures, sound clips, etc.www.youtube.comwww.flickr.comwww.wingclips.comwww.keepvid.com
  • 46CASE STUDY:Wingclips has a free library of video clipswhich you can search by topic. For example,if you’re looking for a clip on status, Wingclipswill suggest clips from movies like Mr. Deedsand RudyTIP:If you’re going to use a clip from the internetin a presentation you can try using a site likewww.keepvids.com to download it to yourcomputer. This way you don’t have to rely onan internet connection. Just be aware ofcopyright limitations.
  • 47 Direct Communication refers to targeted communication to or with specific users or groups of users (e.g., e-mail, text messaging, etc.)Sms Gatewaywww.simplyyouthministry.com/txt.htmlwww.constantcontact.com
  • 48CASE STUDY:We use SMS Gateways to send textmessage reminders to students everyweek. We also use this service tosend cancelation notices and othershort pieces of information.TIP:Sometimes you have to send morethan you can fit in a txt message. Besure to follow up important e-mailmessages with a txt messagereminder to students to check theiremail accounts!
  • 49Website Creationwww.snapshotweb.comwww.ecatholicchurches.comCollaboration Toolswww.my.dimdim.comwww.typewith.meCommunicationwww.tatango.comwww.wetxt.comwww.buzz411.orgStaying Currentwww.commoncraft.comhttp://yptech.blogspot.comwww.switched.comwww.collidemagazine.com