Editing & Camera Work IdeasPresentation Transcript
Camerawork & Editing Ideas
(Brick & Lace – Love Is Wicked music video) (Cassie – Official Girl music video) Lighting Effects In Brick & Lace’s video the artists are in the shadows and the sunlight is behind them – this looks very aesthetically pleasing and also the shot looks intriguing and mysterious because the artist is just shown as a silhouette, not a clear shot of them. In Cassie’s video she is dancing against a CGI background of moving clouds. It looks very effective and intriguing to watch because her silhouette contrasts with the dramatic background.
Multiple angles of the same shot in sequence In Brick & Lace’s video (ABOVE) there are 3 consecutive shots of the singer on some stairs - the first shot pans to the left, the second shot pans upwards in the direction of the stairs, and in the third shot the camera doesn’t move. It adds variety to the shots and is interesting to watch, because it isn’t just a long shot of one frame, it’s chopped up into different angles. Keri Hilson’s video (BELOW) has 3 shots of different angles of her singing into a microphone, the second one is a close-up of her face. The variation of angles makes the video look more aesthetically pleasing and exciting to watch.
COLOURISATION EFFECTS In Cassie’s video (ABOVE) and Rihanna’s video (RIGHT) the footage has been edited so that half of the screen is an orange-yellow colour. It gives the shot a warm feel, it makes the shot look very glamorous and girly, and also it makes the shot look more interesting to watch.
TRANSITIONS In Nicki Minaj’s video each shot fades into each other, to reflect the flowing pace of the music, and to match the fast speed shots of the car driving. In Rihanna’s video (BELOW) CGI technology is used to create a water splash special effect. The water splashes between the shots and reveals the next shot, for example the first shot of her dancing, then the water splashes onto the screen and the shot of her face is revealed, then the water splashes again and the shot goes back to her dancing.
From my research I have noticed that fast-cut montages of different shots are very popular within music videos. For example, I took screen shots of every shot in the first minute of Brick & Lace’s video “Love Is Wicked”. The shots jump backwards and forwards between lots of different shots/scenes, which makes the video very interesting and exciting to watch – (rather than long shots of the same action, which could be boring to watch). The next slide shows the screen shots of each individual shot in the first minute of the video. FAST-CUT MONTAGE
DIGITAL EFFECTS I like the way the editing of this shot has been made to look like CCTV footage – the theme of the video. It looks very effective and interesting because there is 4 screens showing the same shot, and 2 of the screens are blurred like a police footage video which adds even more excitement and unique quality to the video.