Tidal Power in the Severn Estuary Lessons for Advocacy Martin Harper Head of Sustainable Development
What is advocacy? <ul><li>Advocacy is effectively communicating with and influencing a target audience who can deliver you...
Strategic objectives <ul><li>To save the Severn </li></ul><ul><li>To tackle climate change </li></ul><ul><li>To protect th...
26 January 2009 Announcement <ul><li>Shortlist of 5 options including CW barrage </li></ul><ul><li>£500,000 for innovative...
Advocacy lessons <ul><li>Clarify advocacy objectives </li></ul><ul><li>Identify target audiences, stakeholders, partners <...
Power analysis +ve favourability -ve favourability +ve importance -ve importance x x x x x
Critical Path <ul><li>How do you want the outside world to be different if you are successful? </li></ul><ul><li>What need...
Questions <ul><li>What practical ways do you think we could have improved our advocacy plan? </li></ul><ul><li>How can you...
One minute advocacy message <ul><li>One statement </li></ul><ul><li>One fact </li></ul><ul><li>One example </li></ul><ul><...
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RSPB Getting Heard

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Martin Harper, RSPB

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  • RSPB Getting Heard

    1. 1. Tidal Power in the Severn Estuary Lessons for Advocacy Martin Harper Head of Sustainable Development
    2. 2. What is advocacy? <ul><li>Advocacy is effectively communicating with and influencing a target audience who can deliver your objective </li></ul><ul><li>An advocacy programme is the way that we equip and organise ourselves to deliver a set of agreed advocacy objectives (usually to secure change in policy, legislation, attitudes or behaviour). </li></ul>
    3. 3. Strategic objectives <ul><li>To save the Severn </li></ul><ul><li>To tackle climate change </li></ul><ul><li>To protect the EU Nature Directives </li></ul>
    4. 4. 26 January 2009 Announcement <ul><li>Shortlist of 5 options including CW barrage </li></ul><ul><li>£500,000 for innovative solutions with commitment to consider at end of phase 2. </li></ul><ul><li>Result – score draw? </li></ul><ul><li>But it is only half time… </li></ul>
    5. 5. Advocacy lessons <ul><li>Clarify advocacy objectives </li></ul><ul><li>Identify target audiences, stakeholders, partners </li></ul><ul><li>Power analysis </li></ul><ul><li>Determine critical path </li></ul><ul><li>Use tools and tactics which match the situation </li></ul><ul><li>Review and prepare to adapt tactics </li></ul><ul><li>Be persistent </li></ul><ul><li>Evaluate success </li></ul><ul><li>One minute advocacy message </li></ul>
    6. 6. Power analysis +ve favourability -ve favourability +ve importance -ve importance x x x x x
    7. 7. Critical Path <ul><li>How do you want the outside world to be different if you are successful? </li></ul><ul><li>What needs to change in order for you to make progress towards your objective? </li></ul>
    8. 8. Questions <ul><li>What practical ways do you think we could have improved our advocacy plan? </li></ul><ul><li>How can you practically apply these lessons to your situation? </li></ul><ul><li>What other top tips for advocacy and campaigning would you like to share? </li></ul>
    9. 9. One minute advocacy message <ul><li>One statement </li></ul><ul><li>One fact </li></ul><ul><li>One example </li></ul><ul><li>One recommendation </li></ul>
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