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RSPB Getting Heard
 

RSPB Getting Heard

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Martin Harper, RSPB

Martin Harper, RSPB

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RSPB Getting Heard RSPB Getting Heard Presentation Transcript

  • Tidal Power in the Severn Estuary Lessons for Advocacy Martin Harper Head of Sustainable Development
  • What is advocacy?
    • Advocacy is effectively communicating with and influencing a target audience who can deliver your objective
    • An advocacy programme is the way that we equip and organise ourselves to deliver a set of agreed advocacy objectives (usually to secure change in policy, legislation, attitudes or behaviour).
  • Strategic objectives
    • To save the Severn
    • To tackle climate change
    • To protect the EU Nature Directives
  • 26 January 2009 Announcement
    • Shortlist of 5 options including CW barrage
    • £500,000 for innovative solutions with commitment to consider at end of phase 2.
    • Result – score draw?
    • But it is only half time…
  • Advocacy lessons
    • Clarify advocacy objectives
    • Identify target audiences, stakeholders, partners
    • Power analysis
    • Determine critical path
    • Use tools and tactics which match the situation
    • Review and prepare to adapt tactics
    • Be persistent
    • Evaluate success
    • One minute advocacy message
  • Power analysis +ve favourability -ve favourability +ve importance -ve importance x x x x x
  • Critical Path
    • How do you want the outside world to be different if you are successful?
    • What needs to change in order for you to make progress towards your objective?
  • Questions
    • What practical ways do you think we could have improved our advocacy plan?
    • How can you practically apply these lessons to your situation?
    • What other top tips for advocacy and campaigning would you like to share?
  • One minute advocacy message
    • One statement
    • One fact
    • One example
    • One recommendation