TreatmentThis treatment is a proposal of ideas about our mediapackage, which we will present, to a production company in anattempt to persuade them why they should fund our production.Working Title: AncestorsGenre: HorrorCertificate: 15Proposed Duration: 93 minutesCompletion Deadline: 28th March 2013
Target AudienceTarget Audience: Our film is aimed at both a male and femaleaudience aged between 16 to 25. Audience members are mostlikely to be students, either studying at college or university andare likely to have a part-time job. This means that theseconsumers will have a small disposable income meaning that willhave some money to spend on our mediapackage. Consumers are passionate aboutfilms of various genres, but show a particularinterest in horror, as this is a genre, is onewhich works best when watched as group asemotions can be shared together. This genre is therefore suitablefor this type of audience who are always around other people as astudent. Furthermore, our young target audience arefun, outgoing and adventurous which reflects how our film wouldbe exciting to this target audience.
BackgroundBackground: We are creating this product because we feel thatthere is a niche in the market for a product of this style. A typicalconvention of horror is to have a female play the role of thevictim however in our film, Ancestors,we plan to portray the female protagonist asstrong and powerful, which although this isbecoming more popular within thehorror genre, it has never been fully explored.We feel that our film would appear uniqueamongst competitors because the use of a prop, a doll, as theantagonist is unexpected, as usually a male would adopt thevillainous role in horror.
ResearchResearch: The location for our film will be set in a modern dayhouse as this is something that our audience will be able to relateto. As consumers can relate to the setting they will be able toimagine themselves in the position of the character, as hopefullythe location will look familiar to them.We will ensure that the setting appearsfamiliar through the use of props suchas perhaps through phones and laptopsas technology is popular amongst thisaudience and part of modern day society.Usually a house connotes an idea of comfortand safety so this will allow the audience tofeel relaxed which will make any shocks or surprises exaggeratedand more frightening because they are unexpected.
Research Continued…Research: The main prop that we will be using in our film will be thedoll as this central to the plot of our film. The doll is another aspectwhich will be shown in an unexpected way is usually it is somethingassociated with childhood and memories however we will portray thisprop with a more chilling and sinister feel.Another prop that we are planning to useis old photographs as part of our film is to beset in the past so this will reflect the part of thefilm where the toy has been involved withdifferent generations.With regards to laws, when shooting our film we will ensure that wehave the permission of the owners for any locations that we choose touse such as the permission of the homeowner or if we chose to film inany public places. Similarly, we will also have permission fromparents, as it is likely that we will include children as extras during theopening scenes to show previous generations.
Synopsis• Synopsis: Ancestors is a story based around the theme of family and generations. Opening with a scene set in the past, consumers are introduced to a doll that has been passed down generations. Shifting to the present day, the main protagonist comes into possession of this doll and realises the history and secret’s this doll holds. Trying to avoid its curse, the main character dismisses the doll only to find it keep coming back to her. Is it trying to tell her something that she should know?
StyleStyle: The style of this film is to be serious as this will help to create thetense and eerie atmosphere that is associated with horror. We willportray this serious style through the use of lighting and colours, asthese will create a moody ambience. For example, low lighting will helpto create a feeling of unknown whereas high key lighting too will Weare also planning on creating this serious style through various cameraangles and editing. Camera shots and angles that will help to create aserious atmosphere include extreme close-ups, as this will create anintense and uncomfortable atmosphere for the audience.Similarly, canted camera angles will too, create a feeling of unease andseriousness, which are emotions, associated with horror. Withediting, scenes will be cut in a fast way and include cuts that are quitesharp to create feeling of shock and surprise.
Budget RequirementsApproximate budget requirements: The total budget for our film is£75,842,80, which will be used to purchase various equipment and thehiring of cast and crew. The equipment that we have chosen to hireincludes a HD Camera, lighting kit, microphone kit, and a tripod, asthese will help us to make a professional trailer as they are of a highquality.The majority of our budget is to be spent on the hiring of crew whospecialise in certain areas that are essential to our production, helpingto make our trailer more professional as these crewmembers are bestin the business. Some of these roles include a camera assistant, cameraoperator, lighting assistant, researcher, sound operator, director and aneditor. Collectively, these members of staff can help to create a trailerthat is of a high standard as they can share their knowledge of theindustry.Some of our budget will be used on props such as the doll, which wehave tried to find one which of good quality as this is central to our plotand therefore it is crucial that we get this correct. Costume are alsoimportant to reflect the culture and time period of the film which asour film is modern, we have chosen to use a contemporary shop topurchase our costumes from as this is relevant to and will reflect thetarget audience.