Charlotte Page & Jamie WhitbreadMagazine Front CoverDevelopment DiaryTo begin our front cover, we started withthe main image. Firstly, we placed theimage in the positioned that we wanted itto be and then began to resize and add tothe background. Using the paintbrushtool, we add a black background to theimage, and carefully brushed round theactor using a soft brush tool so that thecolour blends and looks softer against theimage.The image is one of the most importantfeatures, as the choice of actor representsthe target audience, and the style andexpression of the model connotes thatthis magazine is of the horror genre.By choosing to use black for the background, thisconnotes the idea of the unknown, danger and evil thatin turn will help to enforce the horror atmosphere.A typical convention of horror is to have a femalecharacter who is young and usually a victim who ishelpless and overpowered by a male. Our magazinedoes follow this convention as our character is youngand female which from this image she does appear avictim. Laura Mulvey’s Male Gaze Theory could beapplied to our protagonist, as she is young andattractive and so could be seen as a source of visualpleasure.We then began to work on the text. Westarted with the magazines masthead inparticular the title. The front we chose forthis was Arial Black as this font is bold andwould easily attract the consumer’s eye as itstands out as from our research we foundthat the title is the most important forportraying what the magazine is about.To the title, we then added the “film” to the Ras reel can have different meanings and so byadding this emphasises that our magazine isfor film. Using the free transform tool, weturned the text vertical to fit within the letter.This could also be seen as giving ourmagazine its own unique identity.
Charlotte Page & Jamie WhitbreadWe have added a 3D effect to the main title to add some depth and attractaudiences, as it will stand out more against other competing magazines when ondisplay.Underneath the title, we have included a slogan, “The Horror Issue,” as thiscoincides with the release of the issue being Halloween and also the release ofthe film featured on the front cover, Ancestors. The decision to write this in redtext connotes danger and blood making it the magazine easy to identify thisgenre of this particular issue of the film magazine.We have put the picture over the magazine title slightly as we have found this tobe a convention of many magazine front covers.For the main coverline, we have taken the film title from our poster so that thestyle is consistent across both platforms. Also, by doing this our house style canbe recognised and the title with the red ‘O’ in the title almost becomes like abrand identity for Ancestors. Using the shape tool, we added a black box to thebackground so that the text becomes more readable.
Charlotte Page & Jamie WhitbreadUnderneath the main headline, we have added a strapline with a description ofwhat the main article is about. By using words such as ‘exclusive,’ this willhopefully entice consumers as this article is unique to our magazine and so willbe their only chance to read it as it cannot be found anywhere else. Words suchas ‘behind the scenes’ also givesconsumers and exclusive insight intothe production of a film and makesthem feel involved with this process.Also, using words such as ‘chilling’emphasises the horror theme.Inserts are another convention of magazines, which usually show something thatwill reward the reader for buying the magazine. In our secondary research, antheory proposed by Tina Zennand suggests that to entice readers you shouldalways offer something extra. We have decided to add one of these and offerconsumers a free poster inside. We did this by selecting the shape tool anddrawing a red circle. We chose to use red because this stands out against theblack, white and grey colours. Also, the red could be symbolic of the ‘O’ in thetitle and the doll’s eye that can be seen in the background.We chose to make this more eye-catchingby turning this insert into a label thatappears to be peeling off in the corner ofthe magazine. We did this by using theselect tool to take off the bottom part ofthe sticker that we then layered over thetop. We changed this section to a darkerred so that it appeared 3D like and addedsome depth to the magazine. We thinkthat this has help to make our magazinelook more appealing as it stands out andlook interesting.
Charlotte Page & Jamie WhitbreadInspired by The Woman in Black products where thesupernatural figure is visible slightly in the background, wehave decided to add this to our own magazine by placing thedoll behind the character. This is an example of dramaticirony as the consumers are aware that this figure is here andcould potentially be dangerous yet the character is unawareof this, creating an enigma.We have created an extra element of mystery by changing theopacity of the paint brush that which used to colour over thedoll as this adds a see-through, shadow effect which madethe figure look darker and evil.We have chose to only show the red eye of thedoll behind the character to highlight the senseof evil and anger. These are both emotionsassociated with horror and so remindconsumers that this is part of the horror genre.From our secondary research, advice given byRebecca Loveridge was to spark curiosity inthe readers. We have taken this advice andhave tried to create an enigma in various waysincluding with the image of the main protagonist, as consumers are likely towant to know why she is in this state. Also, with the doll in the background, thereis an element of mystery as to how this is connected to the protagonist and whatthe dolls history is.There is also curiosity created with the coverlines as consumers interested inhorror may want to know what our top 10 horrors films are and which is in firstplace. Readers are also invited to see behind the scenes of the film featured onthe front cover and so there is an element of mystery to find out how the filmwas made. We have also added a barcode to the bottom right hand corner and positioned the date and price above it as this is not something that people necessarily look for until they pick up the magazine and therefore this is why we have placed this in an area, which is not as eye-catching.For the coverlines, we have includes ones which are horror related to enforcethat this issue is of the horror genre. For instance, as the magazine would bereleased at Halloween, we have included the ‘Top 10 Horror Films” to helpconsumers prepare for the latest horror films as this is the time when horrorfilms are most popular. Also, we have included the Woman in Black as anotherstrapline where our magazine will have exclusive interviews with cast from thesequel. After the success of the first film, audiences are likely to be keen to findout information about the sequel and so more inclined to pick our magazine up.
Charlotte Page & Jamie Whitbread We have considered the layout of the text and carefully positioned the ‘P’ to fit in the curve of the of the number one as careful details like these will help to make our front cover more visually appealing and professional. With the ‘Horror,’ we have downloaded a font style from the Internet to reflect a horror style as shown below. This adds something different that stands out on our front cover so that all the text is not exactly the same.To help with the overall layout of the magazinecover, we added a rule of thirds grid to help usensure that the consumer’s eye is directed towardsthe most attractive features. With the rule of thirdshere, the consumer’s attention is drawn towards thedoll’s eye as this crosses across the intersectionpoints and the main character.