Future Makers; the recap   By Charlotte Humnicki
Intro:“ Instead of summarizing what I had learned   chose to find trends in between the lines of   the new concepts which ...
Trend 1: Flip the marketing• Lure people into asking  (begging) for push  marketing      - 1. AppSuite offering specific  ...
Trend 2: Reuniting various services       under one umbrella         • Google: The personnal operator           which does...
Trend 3: The need for new jobs/           Evolution of old jobs• The social concierge  will need an IT or  engineering  ba...
Trend 4: Making the customer a            marketing actor• Storytelling (Louis Vuitton)• Interaction (Lobbyfriend – the te...
Trend 5: A Competitive advantage in   marketing is no longer based on          financial resources• Google + pages : many ...
Trend 6? Digital Detox• My personal opinion is that some will want  to get away from all this!• Is this a niche for future...
Conclusion: the future is digital and     few are yet grasping it…
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Think tank recap

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A recap of the future makers think tank!

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Think tank recap

  1. 1. Future Makers; the recap By Charlotte Humnicki
  2. 2. Intro:“ Instead of summarizing what I had learned chose to find trends in between the lines of the new concepts which were presented”
  3. 3. Trend 1: Flip the marketing• Lure people into asking (begging) for push marketing - 1. AppSuite offering specific marketing for hotel guests while they are on site → example of Bob Dylan performing for 30 minutes - Make guests feel privileged to be targeted • 2. “Golden ticket” if you have this app, you may be selected for a free sports events
  4. 4. Trend 2: Reuniting various services under one umbrella • Google: The personnal operator which does everything • AroundMe: GPS, maps, foursquare…. – People want many services under one application or one device – “Technology Laziness”
  5. 5. Trend 3: The need for new jobs/ Evolution of old jobs• The social concierge will need an IT or engineering background → pushes the economy forwards• Staff will need more skills to operate the systems• The need for new educational institutions/trainings
  6. 6. Trend 4: Making the customer a marketing actor• Storytelling (Louis Vuitton)• Interaction (Lobbyfriend – the temporary facebook for hotel guests)
  7. 7. Trend 5: A Competitive advantage in marketing is no longer based on financial resources• Google + pages : many services• Story telling: Using a story to attract attention to the brand• Blogs and social media : Hotel and Customers interact
  8. 8. Trend 6? Digital Detox• My personal opinion is that some will want to get away from all this!• Is this a niche for future products, for example a stay far away from technology which remains synonymous of work?
  9. 9. Conclusion: the future is digital and few are yet grasping it…
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