Niche portals

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Niche portals

  1. 1. Niche Portals – a debate By Alice Duboin, Taciana de Medeiros, Charlotte Humnicki
  2. 2. Yes, if….• You are built around a specific theme (romantic or super-modern) – No one will see you on the ‘big boys’• You are very small• You are upper luxury• You want to restrict the hotel to a specific type of customer
  3. 3. Examplesmyboutiquehotel.commrandmrssmith.comhiphotels.comwww.gites-de-france.com/
  4. 4. No, if…• You are a big hotel chain (luxury or not)• You target a wide range of customers• You have big cash flow requirements and need a high occupancy rate• You have the funding needed to pay the big portals
  5. 5. Examples• expedia.com• govoyages.com• booking.com• hotel.com• venere.com

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