Social Media about a hype that's (really) not a hype


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Charotte Krijger, TU Delft, May 2011

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Social Media about a hype that's (really) not a hype

  1. 1. Social MediaAbout a hype that’s (really) not a hype<br />Aboutbuyingdecisions and business opportunities<br />Charlotte Krijger, TU Delft, 2011<br />@krijger <br />Aboutbeingorbecoming a facilitator of conversations online<br />Aboutusingcommonsense<br />
  2. 2. Charlotte Krijger<br />Works with, in and beyondSocial Media<br />BelievesSocial Media is notanisland, but part of<br />a bigger picture<br />Is passionateabouthelping business leaders turn intosocial business leaders<br />Is crazy aboutItalianfood<br />
  3. 3. Sowhat are we discussingtoday?<br />1. 2. 3. <br />
  4. 4. 1. SocialCustomer<br />
  5. 5. Study shows…<br />15% of online consumersfeelstronglyconnectedwithoneor more brands online.<br />Potentially, these people are your brand ambassadorswhoyou want to cherish.<br />“<br />“<br />
  6. 6. 65% of consumers have had a digital experience that either positively or negatively changed their opinion about a brand.<br />97% of that group say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.<br />64% of consumers report making a first purchase from a brand because of a digital experience.<br />“<br />“<br />Source: Razorfish Feed09<br />
  7. 7. 2. Social Brands<br />
  8. 8. SocialMedia is influencing buyingdecisionsand redefining the waybrandscommunicatewithcostumers<br />
  9. 9. It is not the strongest of the species thatsurvives,<br />nor the most intelligent thatsurvives.<br />It is the onethat is the most adaptableto change.<br />“<br />“<br />
  10. 10. Sohow do brands becomesocial? There is only 5 things to remember:<br />InsightsRelevanceContent (worthsharing)ConversationActivation<br />
  11. 11. Islands are cool,Integration is cooler<br />Using Social Media as your only marketing <br />platform might not be a smart move<br />
  12. 12. KLM<br />Brand loyalty<br />
  13. 13. Nike Take Mokum<br />Activation<br />
  14. 14. “<br />All beginswithinsightsand relevancewith a focus on content and conversation. Thiswilldefinitely help change your game. That is, ifyou’relookingtoincreasebrandloyaltyandultimatelysecuringrevenues…<br />“<br />
  15. 15. 3. Social Business<br />
  16. 16. “<br />Just having a presence on Social Media is notenough.Succes in Social Media requiresbusiness processadaptationand the right peoplethatunderstand the dynamics of the socialbusiness.<br />“<br />Source:<br />
  17. 17. “Believe nothing, no matter where you read it or who has said it, not even if I have said it, unless it agrees with your own reason and your own common sense.” – Buddha<br />
  18. 18. Sooo,Social Media is not a hype, but a catalyst of change…<br />Thatyoucanbecome part of ifyouchoose to<br />Thatturnsbrandsintofacilitators of conversationswhich is prettycool<br />Whichcanbe a helpful medium in growingyour business…<br />especiallyifyouuseyour common sense andavoidgettingcaught up in all the bla bla…<br />
  19. 19. Thankyou!I hope you -d it.<br />Let me know@krijger<br />
  20. 20. P.S. Someblogs I like to read:Mashable.comDutchcowboys.nlFrankwatching.comFeed.razorfish.comFacebook-studio.comContagiousmagazine.comSocialmediatoday.comTwitter!<br />