MEC social media 2011: iPawn featured on +400 blogs worldwide
- 1. MEC social media 2011
Influencer marketing | Facebook
Case: Product launch iPawn
Client: Koninklijke Jumbo
- 4. So, we made it accessible for families to
experience iPawn and share this with family and
friends online
- 5. We connected with our target audience through
influencers worldwide and activated them within
a social networking environment (Facebook)
- 7. 80% of in stock iPawn games were sold within a
month…
Editor's Notes
- http://gizmodo.com/5855990/ipawn-interactive-pieces-bring-ipad-board-games-to-life/gallery/1http://www.cultofmac.com/127895/use-real-pieces-for-board-games-on-your-ipad-with-ipawn/#disqus_threadhttp://www.trendhunter.com/trends/ipawn-for-ipad