Keller Williams Family Reunion: Blogging Class

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My blogging presentation from Family Reunion

My blogging presentation from Family Reunion

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  • Blog.charlottehousehunter.com -eAgentC Blog powered by Top Producer. You don’t need to have top producer to use this blog Hosted on Realtor.com IT’S FREE
  • Katie Wethman – The Wethman Group w/ Keller Williams Realty Wordpress Blog Wordpress is free for the basic features and charges for features that improve your blog (themes, distinctive url)
  • The Arlington Dirt – Jennifer Klaussen – Northern VA Realtor w/ Keller Williams Realty www.thearlingtondirt.com - Calls to Action on the top, MLS search on the side, Links to her other outlets on the right
  • KW’s Official Twitter Page
  • Realtor Magazine’s Young Professional Network -Posts links to relevant real estate information, some found on Realtor.com
  • Sue Adler – Keller Williams Realty mega agent in Northern NJ
  • The Chuck Avera Team – Keller Williams Realty Facebook Fan page Links back to his blog and website Calls to action at the top of the page Forums for discussion
  • Laura Rubinchuk from Northern VA uses Posterous as a photo blog in addition to her text blog
  • -
  • Use tags and photo location to show the location of your photos and to enable the search engine to direct traffic
  • Jessica Riffle Edwards Video Blog
  • David Patterson, KW Agent from Columbia South Carolina streaming his David Patterson Radio Show.
  • Kristin LaVanway Video Blog. She uses Viddler to host her blogs
  • The Keller Williams Realty Youtube Channel
  • Think Big Work Small Video Blog Hosted by Frank and Brian. ThinkBigWorkSmall.com
  • When you’re posting stats, DON’T JUST POST NUMBERS. Instead, ask WHY and then expound.
  • Realtor.com’s ASK A REALTOR section – video and written responses answering questions from actual buyers and sellers Trulia’s Voices section is the same
  • If you don’t want to work short sales, NEVER NEVER NEVER write a post about a short sale.
  • MLS, REO, GRI, MLM, HAMP, TARP

Transcript

  • 1. How to Generate Leads Through Blogging eAgentC Technology Training Room Sponsored by - Jonathan Osman
  • 2. Presenter PAGE # Jonathan Osman
    • Charlotte, NC
    • Leader: Charlotte House Hunter Group
    • Blogger that Sells Real Estate
    • Facebook.com/CharlotteHouseHunter
    • Twitter/ResideCharlotte
  • 3. What We Will Cover PAGE #
      • What is a Blog?
      • Types of Blogs
      • Blogging Works 4 Ways
      • How to Blog
      • Final Tips
  • 4. What is A Blog?
  • 5. What is a Blog? A website containing commentary or entries in reverse-chronological order (newest entries first).
  • 6. Types Of Blogs
  • 7. Written Blog PAGE # eAgentc Blog (3.10 AWEBS) ActiveRain Trulia Blogs Wordpress Blogger
  • 8. Links to IDX / Calls To Action
  • 9.  
  • 10. TALK.REALTOR.COM
  • 11. Links to IDX / Calls To Action Links to IDX / Calls To Action Links to IDX / Calls To Action
  • 12.  
  • 13. Microblog PAGE # Twitter & Facebook
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Photo Blog PAGE # Flickr Posterous Picasa
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. Video Blog PAGE # YouTube Viddler Facebook Ustream
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. How Blogging Works
  • 30. SEO Provide local content, users will discover your content through the search engines
  • 31.  
  • 32. Local Expert You will shine through as the local real estate expert for your niche
  • 33. Drive Traffic A popular blog can be used drive traffic to your website or microsites
  • 34. Open Up Doors By demonstrating your competency to communicate, a successful can lead to bigger and better things
  • 35. Helps You to Connect With Clients Buyers are looking for information and an agent the provides intelligent delivery of that information will win that client
  • 36. How To Blog
  • 37. Choose Your Audience
    • Referral Agents
    • Foreclosure Asset Managers
    • Particular Niche of Buyers
      • Condos
      • First Time Home Buyers
      • Relocation
  • 38. Choose Your Audience
    • Niche Location
      • Neighborhood
      • City
      • Landmarks (Lakes, Mountain)
  • 39. Consider the Topics
    • What are the questions your audience is asking?
      • Search your email history for topics
    • Share home buying tips
    • Market Stats for Your Area
  • 40.  
  • 41. Create Call to Action Links Place links in your blog posts and along your sidebar to help readers obtain more information
  • 42. Use Keywords in your Writing
    • Visit Google Keyword Tool to search for the popular keywords for your area / topic
    • Be mindful of the topics you are writing about
  • 43. Consistency in Posting Make Blogging apart of your daily or weekly Lead Generation activities.
  • 44. Use Tags Or Categories
    • Helps to Organize Your Posts
    • Are aggregated into the search engines
      • Example: Short Sales, First time home buyers, <City Name>
  • 45. Final Tips
  • 46. Final Tips
    • Keep it Interesting
    • Don’t use Jargon
    • Proofread Your Posts
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52. Final Tips
    • Keep it Accurate
    • You’re not the only measuring stick
  • 53. Thanks for Being Here! Don’t forget to complete your evaluation! How to Generate Leads Though Blogging