Blog.charlottehousehunter.com -eAgentC Blog powered by Top Producer. You don’t need to have top producer to use this blog Hosted on Realtor.com IT’S FREE
Katie Wethman – The Wethman Group w/ Keller Williams Realty Wordpress Blog Wordpress is free for the basic features and charges for features that improve your blog (themes, distinctive url)
The Arlington Dirt – Jennifer Klaussen – Northern VA Realtor w/ Keller Williams Realty www.thearlingtondirt.com - Calls to Action on the top, MLS search on the side, Links to her other outlets on the right
KW’s Official Twitter Page
Realtor Magazine’s Young Professional Network -Posts links to relevant real estate information, some found on Realtor.com
Sue Adler – Keller Williams Realty mega agent in Northern NJ
The Chuck Avera Team – Keller Williams Realty Facebook Fan page Links back to his blog and website Calls to action at the top of the page Forums for discussion
Laura Rubinchuk from Northern VA uses Posterous as a photo blog in addition to her text blog
Use tags and photo location to show the location of your photos and to enable the search engine to direct traffic
Jessica Riffle Edwards Video Blog
David Patterson, KW Agent from Columbia South Carolina streaming his David Patterson Radio Show.
Kristin LaVanway Video Blog. She uses Viddler to host her blogs
The Keller Williams Realty Youtube Channel
Think Big Work Small Video Blog Hosted by Frank and Brian. ThinkBigWorkSmall.com
When you’re posting stats, DON’T JUST POST NUMBERS. Instead, ask WHY and then expound.
Realtor.com’s ASK A REALTOR section – video and written responses answering questions from actual buyers and sellers Trulia’s Voices section is the same
If you don’t want to work short sales, NEVER NEVER NEVER write a post about a short sale.
MLS, REO, GRI, MLM, HAMP, TARP
How to Generate Leads Through Blogging eAgentC Technology Training Room Sponsored by - Jonathan Osman
Presenter PAGE # Jonathan Osman <ul><li>Charlotte, NC </li></ul><ul><li>Leader: Charlotte House Hunter Group </li></ul><ul><li>Blogger that Sells Real Estate </li></ul><ul><li>Facebook.com/CharlotteHouseHunter </li></ul><ul><li>Twitter/ResideCharlotte </li></ul>
What We Will Cover PAGE # <ul><ul><li>What is a Blog? </li></ul></ul><ul><ul><li>Types of Blogs </li></ul></ul><ul><ul><li>Blogging Works 4 Ways </li></ul></ul><ul><ul><li>How to Blog </li></ul></ul><ul><ul><li>Final Tips </li></ul></ul>
What is A Blog?
What is a Blog? A website containing commentary or entries in reverse-chronological order (newest entries first).
Types Of Blogs
Written Blog PAGE # eAgentc Blog (3.10 AWEBS) ActiveRain Trulia Blogs Wordpress Blogger
Links to IDX / Calls To Action
Links to IDX / Calls To Action Links to IDX / Calls To Action Links to IDX / Calls To Action
Microblog PAGE # Twitter & Facebook
Photo Blog PAGE # Flickr Posterous Picasa
Video Blog PAGE # YouTube Viddler Facebook Ustream
How Blogging Works
SEO Provide local content, users will discover your content through the search engines
Local Expert You will shine through as the local real estate expert for your niche
Drive Traffic A popular blog can be used drive traffic to your website or microsites
Open Up Doors By demonstrating your competency to communicate, a successful can lead to bigger and better things
Helps You to Connect With Clients Buyers are looking for information and an agent the provides intelligent delivery of that information will win that client
How To Blog
Choose Your Audience <ul><li>Referral Agents </li></ul><ul><li>Foreclosure Asset Managers </li></ul><ul><li>Particular Niche of Buyers </li></ul><ul><ul><li>Condos </li></ul></ul><ul><ul><li>First Time Home Buyers </li></ul></ul><ul><ul><li>Relocation </li></ul></ul>
Consider the Topics <ul><li>What are the questions your audience is asking? </li></ul><ul><ul><li>Search your email history for topics </li></ul></ul><ul><li>Share home buying tips </li></ul><ul><li>Market Stats for Your Area </li></ul>
Create Call to Action Links Place links in your blog posts and along your sidebar to help readers obtain more information
Use Keywords in your Writing <ul><li>Visit Google Keyword Tool to search for the popular keywords for your area / topic </li></ul><ul><li>Be mindful of the topics you are writing about </li></ul>
Consistency in Posting Make Blogging apart of your daily or weekly Lead Generation activities.
Use Tags Or Categories <ul><li>Helps to Organize Your Posts </li></ul><ul><li>Are aggregated into the search engines </li></ul><ul><ul><li>Example: Short Sales, First time home buyers, <City Name> </li></ul></ul>
Final Tips <ul><li>Keep it Interesting </li></ul><ul><li>Don’t use Jargon </li></ul><ul><li>Proofread Your Posts </li></ul>
Final Tips <ul><li>Keep it Accurate </li></ul><ul><li>You’re not the only measuring stick </li></ul>
Thanks for Being Here! Don’t forget to complete your evaluation! How to Generate Leads Though Blogging