How to Generate Leads Through Blogging eAgentC Technology Training Room Sponsored by - Jonathan Osman
Presenter PAGE # Jonathan Osman <ul><li>Charlotte, NC </li></ul><ul><li>Leader: Charlotte House Hunter Group </li></ul><ul...
What We Will Cover PAGE # <ul><ul><li>What is a Blog? </li></ul></ul><ul><ul><li>Types of Blogs </li></ul></ul><ul><ul><li...
What is A Blog?
What is a Blog? A website containing commentary or entries in reverse-chronological order (newest entries first).
Types  Of  Blogs
Written Blog PAGE # eAgentc Blog (3.10 AWEBS) ActiveRain Trulia Blogs Wordpress Blogger
Links to IDX /  Calls To Action
 
TALK.REALTOR.COM
Links to IDX /  Calls To Action Links to IDX /  Calls To Action Links to IDX /  Calls To Action
 
Microblog PAGE # Twitter & Facebook
 
 
 
 
Photo Blog PAGE # Flickr  Posterous Picasa
 
 
 
 
Video Blog PAGE # YouTube Viddler Facebook Ustream
 
 
 
 
 
How  Blogging Works
SEO Provide local content, users will discover your content through the search engines
 
Local Expert You will shine through as the local real estate expert for your niche
Drive Traffic A popular blog can be used drive traffic to your website or microsites
Open Up Doors By demonstrating your competency to communicate, a successful can lead to bigger and better things
Helps You to Connect With Clients Buyers are looking for information and an agent the provides intelligent delivery of tha...
How  To Blog
Choose Your Audience <ul><li>Referral Agents </li></ul><ul><li>Foreclosure Asset Managers </li></ul><ul><li>Particular Nic...
Choose Your Audience <ul><li>Niche Location </li></ul><ul><ul><li>Neighborhood </li></ul></ul><ul><ul><li>City </li></ul><...
Consider the Topics <ul><li>What are the questions your audience is asking? </li></ul><ul><ul><li>Search your email histor...
 
Create Call to Action Links Place links in your blog posts and along your sidebar to help readers obtain more information
Use Keywords in your Writing <ul><li>Visit Google Keyword Tool to search for the popular keywords for your area / topic </...
Consistency in Posting Make Blogging apart of your daily or weekly Lead Generation activities.
Use Tags Or Categories <ul><li>Helps to Organize Your Posts </li></ul><ul><li>Are aggregated into the search engines </li>...
Final Tips
Final Tips <ul><li>Keep it Interesting </li></ul><ul><li>Don’t use Jargon </li></ul><ul><li>Proofread Your Posts </li></ul>
 
 
 
 
 
Final Tips <ul><li>Keep it Accurate </li></ul><ul><li>You’re not the only measuring stick </li></ul>
Thanks for Being Here! Don’t forget to complete your evaluation! How to Generate Leads Though Blogging
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Keller Williams Family Reunion: Blogging Class

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My blogging presentation from Family Reunion

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  • Blog.charlottehousehunter.com -eAgentC Blog powered by Top Producer. You don’t need to have top producer to use this blog Hosted on Realtor.com IT’S FREE
  • Katie Wethman – The Wethman Group w/ Keller Williams Realty Wordpress Blog Wordpress is free for the basic features and charges for features that improve your blog (themes, distinctive url)
  • The Arlington Dirt – Jennifer Klaussen – Northern VA Realtor w/ Keller Williams Realty www.thearlingtondirt.com - Calls to Action on the top, MLS search on the side, Links to her other outlets on the right
  • KW’s Official Twitter Page
  • Realtor Magazine’s Young Professional Network -Posts links to relevant real estate information, some found on Realtor.com
  • Sue Adler – Keller Williams Realty mega agent in Northern NJ
  • The Chuck Avera Team – Keller Williams Realty Facebook Fan page Links back to his blog and website Calls to action at the top of the page Forums for discussion
  • Laura Rubinchuk from Northern VA uses Posterous as a photo blog in addition to her text blog
  • -
  • Use tags and photo location to show the location of your photos and to enable the search engine to direct traffic
  • Jessica Riffle Edwards Video Blog
  • David Patterson, KW Agent from Columbia South Carolina streaming his David Patterson Radio Show.
  • Kristin LaVanway Video Blog. She uses Viddler to host her blogs
  • The Keller Williams Realty Youtube Channel
  • Think Big Work Small Video Blog Hosted by Frank and Brian. ThinkBigWorkSmall.com
  • When you’re posting stats, DON’T JUST POST NUMBERS. Instead, ask WHY and then expound.
  • Realtor.com’s ASK A REALTOR section – video and written responses answering questions from actual buyers and sellers Trulia’s Voices section is the same
  • If you don’t want to work short sales, NEVER NEVER NEVER write a post about a short sale.
  • MLS, REO, GRI, MLM, HAMP, TARP
  • Keller Williams Family Reunion: Blogging Class

    1. 1. How to Generate Leads Through Blogging eAgentC Technology Training Room Sponsored by - Jonathan Osman
    2. 2. Presenter PAGE # Jonathan Osman <ul><li>Charlotte, NC </li></ul><ul><li>Leader: Charlotte House Hunter Group </li></ul><ul><li>Blogger that Sells Real Estate </li></ul><ul><li>Facebook.com/CharlotteHouseHunter </li></ul><ul><li>Twitter/ResideCharlotte </li></ul>
    3. 3. What We Will Cover PAGE # <ul><ul><li>What is a Blog? </li></ul></ul><ul><ul><li>Types of Blogs </li></ul></ul><ul><ul><li>Blogging Works 4 Ways </li></ul></ul><ul><ul><li>How to Blog </li></ul></ul><ul><ul><li>Final Tips </li></ul></ul>
    4. 4. What is A Blog?
    5. 5. What is a Blog? A website containing commentary or entries in reverse-chronological order (newest entries first).
    6. 6. Types Of Blogs
    7. 7. Written Blog PAGE # eAgentc Blog (3.10 AWEBS) ActiveRain Trulia Blogs Wordpress Blogger
    8. 8. Links to IDX / Calls To Action
    9. 10. TALK.REALTOR.COM
    10. 11. Links to IDX / Calls To Action Links to IDX / Calls To Action Links to IDX / Calls To Action
    11. 13. Microblog PAGE # Twitter & Facebook
    12. 18. Photo Blog PAGE # Flickr Posterous Picasa
    13. 23. Video Blog PAGE # YouTube Viddler Facebook Ustream
    14. 29. How Blogging Works
    15. 30. SEO Provide local content, users will discover your content through the search engines
    16. 32. Local Expert You will shine through as the local real estate expert for your niche
    17. 33. Drive Traffic A popular blog can be used drive traffic to your website or microsites
    18. 34. Open Up Doors By demonstrating your competency to communicate, a successful can lead to bigger and better things
    19. 35. Helps You to Connect With Clients Buyers are looking for information and an agent the provides intelligent delivery of that information will win that client
    20. 36. How To Blog
    21. 37. Choose Your Audience <ul><li>Referral Agents </li></ul><ul><li>Foreclosure Asset Managers </li></ul><ul><li>Particular Niche of Buyers </li></ul><ul><ul><li>Condos </li></ul></ul><ul><ul><li>First Time Home Buyers </li></ul></ul><ul><ul><li>Relocation </li></ul></ul>
    22. 38. Choose Your Audience <ul><li>Niche Location </li></ul><ul><ul><li>Neighborhood </li></ul></ul><ul><ul><li>City </li></ul></ul><ul><ul><li>Landmarks (Lakes, Mountain) </li></ul></ul>
    23. 39. Consider the Topics <ul><li>What are the questions your audience is asking? </li></ul><ul><ul><li>Search your email history for topics </li></ul></ul><ul><li>Share home buying tips </li></ul><ul><li>Market Stats for Your Area </li></ul>
    24. 41. Create Call to Action Links Place links in your blog posts and along your sidebar to help readers obtain more information
    25. 42. Use Keywords in your Writing <ul><li>Visit Google Keyword Tool to search for the popular keywords for your area / topic </li></ul><ul><li>Be mindful of the topics you are writing about </li></ul>
    26. 43. Consistency in Posting Make Blogging apart of your daily or weekly Lead Generation activities.
    27. 44. Use Tags Or Categories <ul><li>Helps to Organize Your Posts </li></ul><ul><li>Are aggregated into the search engines </li></ul><ul><ul><li>Example: Short Sales, First time home buyers, <City Name> </li></ul></ul>
    28. 45. Final Tips
    29. 46. Final Tips <ul><li>Keep it Interesting </li></ul><ul><li>Don’t use Jargon </li></ul><ul><li>Proofread Your Posts </li></ul>
    30. 52. Final Tips <ul><li>Keep it Accurate </li></ul><ul><li>You’re not the only measuring stick </li></ul>
    31. 53. Thanks for Being Here! Don’t forget to complete your evaluation! How to Generate Leads Though Blogging
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